Patrick Ross

Patrick Ross


Feedback Ratingstar star star star (3.8 / 5)


Patrick Ross

Title
I work with music and computers at the same time.
Bio
VP, digital marketing at Kobalt Music Recordings and AWAL.
Website
Expertise
music industry, digital marketing, social media
Interests
hip-hop, alternative, classic rock, folk, indie, music, americana
Location
London

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Recent Feedback

Lauren Declasse submitted media.

MARTHA'S VINEYARD by LAUREN DECLASSE FT. MARLO VINTAGE

Patrick Ross

Dig the track and the video. (Who wouldn't like a video with casual drug use and a lovely LSD soaked montage.) 

So YouTube, good job on the tags. All very good. (These play a factor when a video is first uploaded.) Title and description good as well. Your channel needs some work though. Add some links, channel art, and playlists. (Even if it's not your music, playlist stuff you like to give people a flavour of influences, etc.) Use features like water mark & suggested content (under Channel > Advanced) and give me a call to action. What's next? The video ended and YouTube is trying to get me to watch more videos by different people. You nee to own that moment, have a YouTube Card come up or something in the description that takes me on my next step. Encourage me to subscribe perhaps?

Keep the music coming, and be sure to make use of the features available to you on YouTube.

Andres Aloi submitted media.

I Want To Know by Robot Garden

Patrick Ross

Good song. Reminds me a bit of Better Than Ezra if I'm honest. Also, nice video concept. Very #meta.

So for my professional advice, web presence & digital marketing. Finish setting up your YouTube channel. Add in links to your other social properties and official site. Also, link & verify your website under https://www.youtube.com/advanced_settings This will help your channel come up higher in search. Get a watermark going, and either add a suggested video across the channel or make use of YouTube cards to send me somewhere else. Presently, the video ends and I'm likely to disappear into YouTube land.

On the video itself, get a link in the description above the fold. iTunes perhaps? If you use a smartURL via smarturl.it you can get a nice looking link that you can keep track of. Also, make sure to add "http://" in front of links here, like your website, as without that links are not clickable. Get your social media links in as well. You want people to have an instant way to connect with you if they are into the song. And finally, make sure to always use a custom thumbnail. 

yochay mocsari submitted media.

Patrick Ross

Great video, serves as a nice accent to the song. 

So from a digital marketing perspective. Well done on having the new version of the video suggested as what to watch next. Add some links to your YouTube channel, not just Google+. Also, make sure to fill out the description of the video, with a link of some kind above the fold. You want someone watching to easily be able to find out more. Make use of featuring a video on your channel, using the channel trailer function, so people know what you are showcasing. And finally, playlists, make some. Helps organize your content, as well as a way for you to showcase other content. Use YouTube to create as full of a place for fans of you and your music to interact with.

yochay mocsari submitted media.

Patrick Ross

As my expertise is digital / social media, I'll focus there. You need personality man. Your Facebook page, which should be a place for people to "see behind the curtain" as it were, lacks personality. All the posts are in 3rd person, but the page only has 509 likes. Just seems strange, as though you've not got time to interact with people or have personality in your posting, yet not enough fans to justify that. (Nick Cave just gets away with not posting himself directly on social media, and he's a living legend.) I encourage you to engage with these networks and let people connect with you and see a bit more of who you are.

Musically, the vocal seems a bit strained in this particular track. Also, the production is very evident, especially on the vocal, so perhaps you could lighten up on it and give the recording process a more natural approach.

chasbo zelena submitted media.

Patrick Ross

Again, really like what you're doing here. Always sounds like there's a party going on in the recording. Digging that old time blues feel, but with some very interesting recording & sound bed going on. Now socially, as in presence online, that's where I still think we need some work. SoundCloud is a dead end, with no links to any other sites. There's no "hook" or way to get involved further. I like what I'm hearing, but can't go follow on Twitter or give you my email address to find out more. Get some basic social links on your profile, maybe even a website, a space you control, and give the listener a way to keep exploring. Connect the dots for em man.

Jason Kendall submitted media.

Patrick Ross

Reminiscent of Starsailor. Get some links & skinning in your SC profile, as at present very bare. A name, some imagery, and links to other content as at present my journey ends with listening to the track.

chasbo zelena submitted media.

Patrick Ross

This is great. I actually love your description, nice one. :-) The layers of sound/effects are great, digging the funky vibe, and the vocals are good. Well done. Now, from a "social media" perspective, add some links to your Soundcloud! Twitter, Facebook, Songkick, or even a blog of some sort. Digging this the most I can do is follow on SC, but no further interaction points. (I'm not an "SC person" particularly, but would have followed you on Twitter or checked out what was going on on Facebook, or even had a gander at Songkick dates.

David Cox submitted media.

Patrick Ross

Nice lyrics and smooth flow. Dig it. The world needs more Canadian hip-hop.

Billy R. Preston submitted media.

Manchester by memoryfield

Patrick Ross

Nice sound, and a cool little video that does a good job of being interesting and capturing a bit of performance. I do find it socially difficult to find out more. You've grabbed my attention, I navigate to YouTube for more and the channel I find is confusing. (Wolf River Music? Dizzybloom?) The video description doesn't give anything away either, no social links no further place to connect. So, as a punter I am about to bounce... as you've not made it easy for me to keep going. You want fans to have a logical journey where they can find out more. A "call to action" as it were, that encourages me to take the next step to finding out about you. At present, this video/track exists in its own little world with no further action for me to take. My 2p anyhow!

Lance Coleman submitted media.

Nobie Black Society by We People

Patrick Ross

Great flow, and strong message. Some powerful verses with some real substance.

Valerio Lysander submitted media.

The Prince by Valerio Lysander

Patrick Ross

Really intriguing voice, and an interesting rhythm & flow. Digging the transition and the bridge is lovely. 

Scolla Allen submitted media.

Patrick Ross

Very smooth flow, and like the references. Nice harmonies as well. Very well put together with a lot going on.

Fluence Team submitted media.

For the Creative Community by The Fluence Team

Patrick Ross

Love the voiceover, that guy is sexy. And generally, a great video explaining a wonderful service. Nice one.

Shamal Ranasinghe submitted media.

Patrick Ross

Reminds me of Alt-J. Nice.

jordan parker submitted media.

The Future, Forever by Vera Vera

Patrick Ross

Like the sound, reminds me a bit of Julian Casablancas+The Voidz, but more accessible.