- ON-AIR HOST, 89.9 KCRW // Desert Nights at The Standard, Hollywood Talent Coordinator
Valida can be heard on air on KCRW (89.9 FM) in Los Angeles on rotating Sundays from 3 to 6 am as part of their program The Lab. She can also be seen at The Standard Hollywood, where each Wednesday evening she curates and deejays an intimate evening of live music called Desert Nights – her homage to the 60s and 70s folk-rock Laurel Canyon culture hub.
- radio, music industry, music marketing, music performance, broadcasting, djing, radio hosting
- indie rock, electronic, folk, indie, electronica, house, folk rock, americana, nu disco
- Los Angeles, CA
Hi Chel, Thanks so much for your submission. This is a solid pop tune....It reminds me of early Kesha...I think this should do really well on the pop/dance circuit.. It's not the right fit for my radio show or in my DJ sets since we are super indie and I tend to gravitate more towards house music...and not so much towards EDM pop. But I can totally hear this on a big sound system inside an LA/Vegas club.
Hey Matthew... This is gorgeous... Can you please send me an MP3...Would love to play on my show... Any plans to come to LA soon? A stripped down set, and some of your more mellow songs would work really well at my night, Desert Nights... https://www.facebook.com/DesertNightsAtTheStandardHollywood/?fref=ts Definitely sharing this.... Thank you!
Hey Andrew, Thanks for sharing your music. This is awesome....I'm not gonna lie, I was smiling the whole time...I too want chickens in my yard...but i also want horses, cows, sheep, pigs, goats and all the rest.....I eventually want to have a farm animal sanctuary...But that's a whole other conversation. :) Your song is really pretty. You have a great, clear voice....The melody is catchy...Love the simplicity of your production...It's really great.... My only advice would be the ending...at 2:29 it would be great if you took it up a notch...Maybe add another layer of instruments so the song really builds to a grand finale in the end...just a nice change up for the end... But yes, super sweet...Will definitely share.
Hey Matthew.... Thank for your submission.... I like this....Your voice has that unaffected, Courtney Barnett/Kurt Vile allure that is simply irresistible...but also, there are some cool peaks and valleys... Send me an mp3 of this and I'll play it on-air. Thanks!
Hey Verox... Thank you for your submission. Even though it's not something that I would typically play on air...or in my DJ set...this is a solid rock'n'roll number, really well produced...and the video works. I may actually even play it...It would totally work if I did a throw back Stones, T-Rex, Pistols, ELO, Strokes set... You have a great voice...Also, lyrics are pretty decent too. Really trying to find something to say you could work on, but no...not finding anything....It all works. Now can I please have an MP3 and I'll forward it to a few folks? Thanks!
Hey Jen, This is beautiful... It's a bit too pop for my radio show...so can't play on air... I wonder what this would sound stripped down...on an acoustic guitar... it's possible it could work stripped down for Desert Nights... message me and let's talk... your voice is so buttery...btw... :)
Hi Jen, Thank you for your submission... This is possibly one of the most, if not the most, interesting submissions/songs I've heard on Fluence...and beyond... Why create cookie-cutter songs, right? Well, you certainly took a road less traveled with this one, and I commend you on your creativity and bravery... It's a super fun song...I actually really like it...Sure, the music could use a more sophisticated production...It's a little bass heavy and that guitar could be a little louder in the mix... but who cares... with the "she's all breakfast clubbin'...hypocrite" line, who needs great production? Too many awesome references here to mention.... Kudos to you!
Hey Chel, Thank you so much for your submission! This is really fantastic...Such a feel-good song! What many of us are so needing to hear right now... This would go really well in a playlist alongside https://www.youtube.com/watch?v=YDu93pdyBDE It is really well produced...Your voice sounds amazing...Super catchy...Has all the elements necessary to be a pop hit...I really wish you the best of luck with it. I would love an MP3...Although this is not the right fit for my radio show (because KCRW is more on the indie tip) it can be worked into a live DJ set for a kid's party...or sweet 16...or something similar.... My only wish would be to see more diversity in your dancers, and also a little more stylized music video? Just a bit... ;) But other than that, this is amazing. Thanks for sharing!
Hi Mike, Thank you so much for your submission... This is gorgeous...I love the simplicity of it...The mood that the guitar and vox create... The intro chords are lovely...The layered vox sound great...I would maybe add just a bit more delay so that they feel even more washed-out and so they linger longer after each line. I'm curious to see what the rest of the album sounds like...This is definitely my kind of wonderful... Definitely sharing...Would love an MP3!
Hi Nick, Thank you so much for your submission... This is absolutely gorgeous...If I had any pull in the pop world, I'd make this track #1... If you have 30 minutes of this type of material I could definitely offer you a slot at my weekly indie folk/country evening, Desert Nights...as this could sound really pretty stripped down... I will definitely share this...The song is beautiful...Really everything about it sounds right...The mix, production, lyrics, instrumentation, song structure...hook...it's all there...It might not be the right fit for KCRW as it's a little more pop polished than what we typically play, but it definitely should be played on the radio far and wide across the country...And I do want an MP3 of this, please...
Hey Chel, Thank you so much for your submission... This is a really great pop song! It has all the right ingredients to make it really big. It's really well produced, your voice is powerful, it has a great hook, beat.....Really all of it is on point...The video is super fun too... It's not the track that my station could get behind as it is super poppy, so we are not exactly your target audience, but I can really see you in playlists alongside Icona Pop's "I don't Care" or Taylor Swift's "Blank Space"... You're really talented and I believe you have a bright future ahead of you... Good luck!!
Hi James, Thank you so much for your submission! This is brilliant. Will need an MP3 so I can play on my KCRW show...And also, will check out your soundcloud page to see what other stuff you got cooking...Where are you based? I think a stripped down version of this could do very well at my weekly Desert Nights series at The Standard... Definitely sharing this... Thank you!