Scott Cohen

Scott Cohen


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Scott Cohen

Title
Chief Innovation Officer, Recorded Music, Warner Music Group (Artist Manager and Founder of the Orchard)
Bio
Chief Innovation Officer for Warner Music Group, artist manager and founder of digital distribution company The Orchard. He started the Orchard with music veteran Richard Gottehrer in June 1997. The Orchard is the largest digital distributor in the world with offices in 40 countries. As a well-recognized public speaker and lecturer, Scott Cohen travels the world evangelizing new business models for the digital age. Cohen's music career started in the late 1980s in independent and major label artist management. In addition to his responsibilities at The Orchard, Cohen runs a music management company with longtime partner Richard Gottehrer.
Website
Expertise
artist management, music tech, record labels, music licensing / syncing, music distribution, digital media
Interests
indie rock, alternative, indie pop, electro, indie, music, startups
Location
London, UK

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Recent Feedback

Henry Alexander submitted media.

Crush by Henry Alexander

Scott Cohen

Great track.  Make sure you are building your Tik Tok profile.  Don't just assume it is for young girls making dancing videos. 

Kiera Grace submitted media.

Scott Cohen

You sound great.  You obviously have talent.  Find your lane.  Separate from the pack.  You have a bright future.

Renaissance Man submitted media.

Believe by Golia

Scott Cohen

Nice cover.  I feel your positivity.

Radio Fred submitted media.

Boom Bitch by Radiofred

Scott Cohen

Super cool.  You need to jump into Tik Tok head first.  That is your home.  Post bits every day.  You have the ability to create a meme.  That is how people discover tracks today.

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More In Common by Tod Lippy

Scott Cohen

I am a sucker for this type of music.  Love it.  Harder than ever to find a new audience but there are millions of indie rock fans out there that will love it.

Emily Georgia submitted media.

Scott Cohen

Great pop track.  Focus on Tik Tok and forget about YT, FB and Insta.

Jo Garcia-Reger submitted media.

White Leather Couch by Jo Garcia Reger

Scott Cohen

This is a beautiful song.  The challenge (which ultimately becomes the opportunity) is going to figure out where you fit in today's music biz landscape.

Kota Wade submitted media.

Golden by Future Moons

Scott Cohen

Great track.  Great vox.

margø submitted media.

Solo by margø

Scott Cohen

Great track.  It kept going in places I didn't predict.  

Keith Mosfet submitted media.

Breathe by Keith Mosfet

Scott Cohen

Great track.  Keeping indie rock alive.  

Jon Hyman submitted media.

Good Times by Fake ID - Topic

Scott Cohen

I love it.  I love kids that still play some rock music and you do it great!!!  How can I help?

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Official Music Video by GOTOPO: Malembe

Scott Cohen

Super cool track and amazing video.  You need some good management and a label.  Put yourself in a position to be discovered.

Kayla DiVenere submitted media.

This Isn't Fun Anymore by Kayla DiVenere

Scott Cohen

Awesome!!  What is the plan?  Do you have a label?

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Scott Cohen

Great song, lyrics and performance.  I think this is perfect during the Covid 19 lockdown.  Get the right hashtags and start spreading clips on socials.  But that alone won't do it.  That is only one element.  Perhaps make another video with clips from the news that support the lyrics (don't spend money.  just spend time editing).

Michael Soiseth submitted media.

JESUS, HE'S RIGHT by RAYGUN CARVER

Scott Cohen

Great track.  The mood somehow feels right during the Covid 19 lockdown period.  Don't wait to release this.

Angela Sclafani submitted media.

Make A Monster by Angela Sclafani

Scott Cohen

Love it.  Love your voice.  Love the lyrics.  Love the track.

Do you have a label deal?  That is what you need so that you can spread the music.

natalie bancroft submitted media.

Haus am See by Natalie Bancroft

Scott Cohen

Super cool. Catchy.

Crawford Mack submitted media.

Scott Cohen

Great lyrics.  We need more of this.

Kolby Knickerbocker submitted media.

Alright with Me by Kolby Knickerbocker

Scott Cohen

Great voice.  Excellent songwriting.  If you are looking for publishing opps you probably need to get down to Nashville.  

Kota Wade submitted media.

Entangled by Future Moons

Scott Cohen

The track is great and your voice is amazing.  At this stage of your career I think you should seriously consider signing to a label for the next release.  It will ensure that you have the best chance of success.

Alan Morrissey submitted media.

Woman of No Nation by Alan Morrissey

Scott Cohen

Man you can shred.  I grew up on this sound.  There a few cool indie metal labels that you should approach.  There is an audience for this.

Myles Marcus submitted media.

Crazy by Myles Marcus

Scott Cohen

Sounds like a hit to me.  You need to get a professional manager now.  Someone who already has a solid roster of successful artists.  Don't go for the "friend" manager.

Crawford Mack submitted media.

Scott Cohen

Great voice and track.  Start with a manager.  Don't just release music without a plan.  There are 40k new tracks released every day.  Putting out a new single without momentum means it will go unnoticed.  Build a fanbase that is eagerly awaiting your single.  And DON"T release an album.  One song at a time.

Michael Soiseth submitted media.

The Last Song by Raygun Carver

Scott Cohen

Music for the soul.  

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Undertow by Joy Kate

Scott Cohen

Beautiful dreamy track.  Great vocals.

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Puppet by Joy Kate

Scott Cohen

You have such a sweet voice and you write great songs.

Jeanna Fournier submitted media.

Another World by Little Galaxies

Scott Cohen

Cool track.  Don't spend money on press.  You may get press but it won't increase your fans, streams, etc.  Better to spend your money on the audience you already have.  Good management would be the next step.

Juan Pablo Aispuro submitted media.

FLORA PASQUET - REUNION by Pitayo Music

Scott Cohen

Super cool video and great track.  Make sure you don't define yourself as "world music."  Pick a genre and probably from EDD.  Maybe think about a remix.  There is a place for you.  Don't change the language.  I love it.

Richard submitted media.

Morphine Drip by Richard J Aarden

Scott Cohen

Really great song and vocals.  I will think if I know a good manager that I can recommend.  Have you visited the MMF website?  You need an experienced manager that can work on a career plan beyond release some tracks, do a little social media and some live gigs.  That won't move the needle.

Matt Como submitted media.

Shooting Star (Lyric Video) by Como Brothers

Scott Cohen

Absolutely great pop, rock, indie track. Catchy as hell and perfectly executed.  This song feels so refreshing against the backdrop of today's hits.

Michael Soiseth submitted media.

Cowboy Song by Raygun Carver

Scott Cohen

It's a typical cold, dreary, rainy day here in London and this song somehow captures the mood.  Feels so right.  I was thinking we should go to sunny Nashville but I just saw today's forecast.  Rain.  It must be a sign.  You are onto something.

DEX EXPERIENCE submitted media.

Scott Cohen

Awesome track and incredible video.  Wow!  This is so epic!!!

tiphanie Doucet submitted media.

In dreams ...( You and I ) by Tiphanie Doucet

Scott Cohen

I love your voice and I love your songs.  Sharing internally at Warner.

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Get Behind Me by Mark Westin

Scott Cohen

I agree with your political sentiments 100%.  This is not the America that I want.  Let's hope you and other artists can get the word out.

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By Then by The Grand Patterns Demos

Scott Cohen

Thank you for taking me on a 6 minute journey.  It was beautiful, quirky, catchy, and unexpected.  I loved it.  I have no idea where to go next.  Just keep making interesting music.  Don't fit in.

Michael Schwartz submitted media.

Sunshower by The Tale

Scott Cohen

Great track.  Super catchy tune and cool video.  The key is to tap into the punks/ska world.  Where are they?  How did they discover new music?  Where do they exist online?  

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GIMMIE DA LOOT by Lonnie Lyle

Scott Cohen

I am no expert in urban music but I really like this.  I think you need to find a way to increase your followers/listeners.  There is so much new music being released every day that you need to find your angle to cut through the noise.  Good tracks alone won't do it.

Michael Soiseth submitted media.

LAREDO by Raygun Carver

Scott Cohen

Sounds great.  The trick is tapping into the right audience.  The biz is built around young urban talent and pop stars.  Don't follow their strategy.  It won't work for you.  None of it.  Be the anti that.  Do the opposite of what they do in every instance.

tiphanie Doucet submitted media.

Painted Blue ( non released) by Tiphanie Doucet

Scott Cohen

This is a GREAT song.  Beautiful vocal.  I love it.  

Don't release an EP.  There are 40k new tracks released every day.  Adding to the avalanche guarantees you will be lost in the noise.

30k streams is insignificant.  One million streams is the starting point.  If you don't know how you will get 1m streams on a track don't release it.  You need a strategy.  Press does not drive streams.  Touring does not drive streams.

You need a label and a plan.  Email me and I will connect you with Warner A&R.

Craig Ewan submitted media.

Scott Cohen

I think fans of nu metal will dig this sound.  The key is finding them.  You might struggle with just streaming and social media.  Truly crowded spaces and hard to get above the noise.  You need to build a ground swell from the bottom up.  

tiphanie Doucet submitted media.

Scott Cohen

Really great dreamy indie pop music.  Loved this song.  I suggest aligning with a great indie label that can tap into the audience that would love what you are doing.

MIchael Onufrak submitted media.

Over Thinkin' by CARDS x Face Less

Scott Cohen

Love.  Super catchy.  I think I will be humming this all day long.

Scott Fairbrother submitted media.

Hwy 62 by FortEver by Fort Ever

Scott Cohen

Super cool.  Dreamy.  Feels like a soundtrack.  You should be in contact with music supervisors.  Start by emailing the music sups that used your music in the past.  They will be working on new projects.  Update them.

natalie bancroft submitted media.

Perfidia by Natalie Bancroft

Scott Cohen

Stunning vocal.  Love this.

Arman Asadsangabi submitted media.

4u by BADNATURE

Scott Cohen

Super cool.  Don't change a thing.  Just work on identifying an audience and of course try for some playlists.

tiphanie Doucet submitted media.

La Vie En Rose by Tiphanie Doucet

Scott Cohen

Classic song.  Nice version.  Beautiful voice.

Devin Farney submitted media.

Scott Cohen

Super cool, sophisticated track.  It is hard to put it in any normal category.  And in 2019 that is a great thing.  Make a clear path where nobody exists and bring people to you.  Not easy but much more rewarding.

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Diesel Lullaby by Franchise

Scott Cohen

Good track.  Lyrics relate to everyone.  Who hasn't had this happen?  Well done.

Michael Soiseth submitted media.

Scott Cohen

Wow.  Such a powerful track.  Brutal lyrics and sweet music.  Brilliant.

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Los (Official Music Video) by Thomas Passon

Scott Cohen

Super cool.  Love it.