Greg Mateo is the Director of Label and Artist Development at INgrooves where he has worked since 2006. Originally supporting the Label Management team, he quickly worked his way up learning the various ins and outs of one of the world's largest digital music distribution platforms. His attention to detail and love of music have allowed him to guide artists like Mac Miller, PRhyme, Royce Da 5'9", Sir Michael Rocks, Pell, GoldLink, and labels like Nature Sounds and Duck Down to successful promotions across the digital retail platforms in a time when such efficacy is far from guaranteed. As the music industry continues to reintegrate, and slowly transform into something new, Greg's work is an integral and significant part of that process. Working to build instead of salvage, Greg is at the center of a network of artists and retail platforms who are transforming digital music retail from the ground up.