Mike Mineo

Mike Mineo


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Mike Mineo

Title
Founder/Editor of Obscure Sound; Music PR Professional
Bio
I am the founder and editor of Obscure Sound, a site that has been exposing quality independent music since 2006. It has been featured in the New York Times, Boston Globe, Toronto Star, The Guardian (UK), The Independent, The Observer (UK), Wired, BBC Radio 1, Stereogum, New York Magazine, and VH1’s Best Week Ever.

Feel free to contact me in regard to music submissions for Obscure Sound and/or independent PR servicing, a comprehensive service I provide artists with. I have seen very positive results to date, earning artists spots in NME, Rolling Stone, Pitchfork, Indie Shuffle, and many more, including a nationally televised commercial with ESPN and several record label opportunities (with names like Burger Records and Rough Trade). I can provide rates and more success stories upon request ---> mike@obscuresound.com
Website
Expertise
music industry, pr, music promotion, music marketing, music writing, music writing / blogging, music journalism, music blogging, music reviews
Interests
hip-hop, indie rock, indie pop, rock, indie, electronica, pop, dance, ambient, dubstep, synthpop, electro pop, chillwave, dark ambient
Location
NYC

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Paul Hale submitted media.

SHE by THE LANDED

Mike Mineo

"She" reminds me favorably of late '90s-early '00s college-rock in its amiable jangle and easy-to-please hooks, with a playful chorus led by sprightly guitars and bustling percussion. I love the guitar-led interlude around the two-minute mark, as it navigates away from the fun yet predictable early structure into one of more unpredictable intensity, also displayed in the interesting build-in toward the familiar chorus around 02:30. This is a very well put-together track that is able to concisely strut the group's strengths. Look out for a post on Obscure Sound in the near future, and reach out to mike@obscuresound.com if interested in details/success stories regarding my PR servicing. -Mike

Katheryne Thomas submitted media.

Mike Mineo

This is a very impressive effort that features excellent vocals and top-notch production, with an excellent introductory build-up that extends from the percussive lead-in around 00:50 to the infectious eruption of prickly club synths and escalating rhythms around 01:25. Not only is this track ripe for remixing and radio airplay, but it is able to masterfully tread between vocal-driven pop and synth-driven club/dance. I really enjoy how the track embraces both elements. The little guitar effect around the second go-around around the two-minute mark, in addition to the effervescent synth effects thereafter, injects a beautiful twinkle that certainly makes all 03:29 of this track very enjoyable. Look out for a post on Obscure Sound in the near future, and reach out to mike@obscuresound.com if interested in details/success stories regarding my PR servicing. -Mike

submitted media.

Colonies by Gibberish

Mike Mineo

Loving the sound immediately on "Colonies", as soulful vocals reminiscent of Cass McCombs intertwine with a ghostly assortment of booming bass, a ghostly synth pad, and clacking minimalist percussion; it creates an immediately engaging appeal that is dripping with quality atmospherics. The colorfully unpredictable video adds nicely to this allure. The percussive additions around 02:25 signal an oncoming transition, and what occurs - the beautiful effervescent sun-lit guitars - is fantastic. Now I'm hearing hints of both Animal Collective and Radiohead, oddly enough. Suffice to say, this is a particularly brilliant moment on an altogether brilliant track. Certainly one of the most engaging submissions I've come across lately -- thanks for that! Look out for a post next week on Obscure Sound, and feel free to reach out to me at mike@obscuresound.com for details (rate/success stories) on my digital PR servicing. Have a great weekend -Mike

Todd Michael Schultz submitted media.

Hotel by Todd Michael Schultz

Mike Mineo

Bright acoustics and gentle radio-friendly vocals make "Hotel" an immediately accessible track ripe for radio airplay. The effervescent chorus, with the choral-like vocal exuberance and joyous handclapping, is a pleasant hook that is enough to carry the predictable structure. The interlude just past the two-minute mark mixes things up nicely, bringing it all together for the expansive final chorus. A pleasant track that should please both fans of upbeat dance-pop and anthemic folk-rock.

Stereodyssey submitted media.

Anomalies by Stereodyssey

Mike Mineo

"Anomalies" projects a dark yet oddly comforting sound that sits in the realm of spacey industrial electronica, driven by a lowly brooding pulsating bass that swells around sporadic synth twinkles and subdued percussion. The track's first real melodic shift, the twinkling additions around 02:10, introduce some great production effects -- particularly the key stuttering that takes place throughout the next minute. This leads successfully into an interlude reminiscent of Boards of Canada with its elegant barrenness, with the percussion-less feel being a nice fit for the icy keys. When the interesting production effects set in, the track carries off beautifully into the sunset with this aforementioned winter-set melody. Really impressive work -- thanks for the submission. Quite atmospheric and gripping. Look out for a post in the near future on Obscure Sound, and feel free to reach out to me at mike@obscuresound.com for details (rate/success stories) on my digital PR servicing. Have a great weekend! -Mike

Paul Todd submitted media.

Mike Mineo

"Farewell to Arms / Let Me Start Again" is a darkly atmospheric post-punk gem that leads with nonchalantly brooding vocals, a pulsing bass line, and shimmering guitars. I'm particularly fond of the "just look around" bridge that evolves into the sparser bass-led moments around 01:55, nicely reminiscent of The Chameleons UK. All in all, the sound reminds me of a cross between The Chameleons UK, Joy Division, and The Cure -- I would prioritize outreach to blogs who have posted artists in that vein with relative frequency. I also love the synth/moog incorporation around 03:15 alongside the clashing percussion; it makes for a very excitable rush of energy. Really nice work -- look for a post on Obscure Sound in the near future, and shoot me an email at mike@obscuresound.com if interested in details (rates/success stories) regarding my PR servicing. -Mike

David Ullman submitted media.

Mike Mineo

"French New Year" is a crisp and soulful rocker, fit for fans of anthemic rock singer/songwriters like Brandon Flowers, Bruce Springsteen, and Matthew Good. The exhilarating "hey!" chants in the background - combined with David Ullman's enthusiastic lead - aligns with crunchy guitar riffs and playful production to result in a fun and anthemic effort that shows off Ullman's infectious qualities as a songwriter.

I would recommend typing similar-to artists like the ones I named and others into http://hypem.com/ to find blogs that post your style often. Then, gather up their contact info in a spreadsheet and send out pitches emphasizing this single. Hypem is great because it includes blogs for all styles, and is a great database for finding people who will like the track and spread the word.

Marc McClure submitted media.

Take It All by Marc McClure

Mike Mineo

"Take It All" begins with a lushly aquatic electro-pop lead-in that creates immediate captivation. Matt McClure's emotive vocals combine with the trickling xylophone-like effects for melodic ear candy; the serene instrumental interlude around the one-minute mark is also a pleasant unexpected surprise, as I was expecting a large vocal chorus -- but this direction works better. The second bridge, around 01:40, is a welcome reprise of this phenomenal moment, with the outro providing more beautiful spaciousness and ambiance. I get a slight East Asian feel in the melody, with the vocals presenting a neon-tinged version of electro-pop. Overall, this is a fantastic track! No criticisms on my end at all -- great work. Look for a feature on Obscure Sound in the very near future, and reach out to me at mike@obscuresound.com if interested in details (rates/success stories) regarding my PR servicing. Thanks for the fantastic submission! -Mike

Matt Eckholm submitted media.

I'M GONNA CHANGE ONE DAY by HOWLONG WOLF

Mike Mineo

"I'm Gonna Change One Day" is a hook-y piece of psych-pop with a slightly dark industrial feel that clashes enjoyably with a reggae-like backing guitar shuffle. The hook, with its effervescent keys and lush shuffle, repeats enjoyably from 01:00 to 01:33, and then leads into a nice vocal production effect shortly thereafter, providing just enough of a melodic variation to this hypnotic success. I'm really enjoying this! It's concise but stylistically inventive and well-produced; nice work. Look for a feature on Obscure Sound in the very near future, and reach out to me at mike@obscuresound.com if interested in details (rates/success stories) regarding my PR servicing. Thanks for the great submission! -Mike

Frank Fusco submitted media.

P.S. 118 by Vinyl Spectrum

Mike Mineo

"P.S. 118" is an exciting track that reminds me favorably of several artists; the vocals pack a soulfully suave quality akin to Jack White, with the excellent production fitting that mold as well. The playful crunchy guitar riffs and "oooh-ooh-ooh-ooh" vocal backing provide a nice melodic cushion for the fantastic guitar solo just before the two-minute mark, where a captivating bass takes the lead over icy keys before the guitar is re-introduced. This particular part reminds me wonderfully of good ol' rock 'n' roll, which I don't hear enough of lately. This is a fantastic track! Reminds me of Foxygen, but better. Look for a feature on Obscure Sound in the very near future, and reach out to me at mike@obscuresound.com if interested in details (rates/success stories) regarding my PR servicing. Thanks for the great submission! -Mike

Amber Skye submitted media.

Mike Mineo

I'm looking forward to hearing your material! Would love to have a private link sent to mike@obscuresound.com and will absolutely consider it for posting. The music I can hear from this Kickstarter video sounds very atmospheric and colorful, which makes me excited for what the material sound like. After I take a listen, we could also talk about potential PR servicing options -- my rates are affordable and I can provide several success stories.

Thanks for the submission and best of luck! Looking forward to listening. -Mike

J. Pedone submitted media.

Absences by Ninth Floor Mannequin

Mike Mineo

"Absences" is a stellar track from Ninth Floor Mannequin that features crisp guitars and a bustling post-punk bass line beautifully complementing the hazy vocals throughout. I'm particularly fond of the bridge around the two-minute mark, where a spacey synth backing combines with slick guitar lines -- nicely reminiscent of a lusher Muse. The hypnotic structure is a nice fit for this style in particular, both in regard to the post-punk/pop infectiousness and personal lyrics. The fact that the performance, recording, mixing, and mastering all comes via one person makes it even more impressive. Thanks a ton for the submission -- I'll be posting it on OS in the near future. Feel free to reach out to me at mike@obscuresound.com if interested in details regarding my digital PR servicing. -Mike

Laura Sullivan submitted media.

900 Voices by Laura Sullivan

Mike Mineo

Thanks for the submission, and congrats on its viral success so far. Fun and heart-lifting concept, for sure. The theme of universal unity is always welcome, and I imagine this doing particularly well on viral social networks. Although not quite a fit for Obscure Sound, as the site sticks to single tracks over specific causes or news events, I'll try and re-tweet and mention this on my social media at some point.

Alex Abel submitted media.

Shooting Star by The Separators

Mike Mineo

Crisp-clean production and a predictably fun structure help guide "Shooting Star", which introduces a fantastic chorus around 01:20 that touts The Separators' overall sound and potential -- with a stylistic arsenal that reminds me of Franz Ferdinand, The Hold Steady, and Arctic Monkeys. The verses play it rather safe both instrumentally and emotively, but it's a rather successful maneuver in getting the chorus to sound especially effervescent. Fun track! Thanks for the submission. If you're looking for help with blog outreach, feel free to reach out to me at mike@obscuresound.com if interested in details regarding my digital PR servicing. -Mike

Doug Osborne submitted media.

Take a Look Album Preview by Doug Osborne

Mike Mineo

It's difficult for me to review/critique a teaser since I prefer full tracks, but I'll say this: the snippets presented here make me certainly really want to hear more! You seem to capture a great balance between alternative, psych-pop, and even folk/county -- I'm hearing hints of My Morning Jacket, Drive-By Truckers, Springsteen, and many classic-rock staples.

Can you send me a Soundcloud or Bandcamp link to the album at mike@obscuresound.com? Would love to post a favorite track or two on Obscure Sound and take a listen to this album in full. Also let me know if you're interested in my digital PR servicing, which can aid significantly in blogger outreach. Thanks again. -Mike

Jonathan Hasson submitted media.

Mike Mineo

The seagulls and ominous Twin Peaks-esque synth pad during the intro casts a mysterious feel over the track, just before the introduction of a playful synth lead and reflective bass lead listeners in a extremely colorful electro-pop journey. This reminds me a lot of Unicorn Kid and seapunk-associated music, which is a niche I'd suggest you exploring for your PR. With crisp-clean production and a colorfully charismatic and melodic lead, "Ecsta Sea" sounds illuminated and alive throughout. The fall-back and fade-in around 02:20 is a great way to lead into the exciting conclusion, too -- this track is both ripe for remixing and dancefloors. I look forward to posting it on Obscure Sound in the near future. Also feel free to reach out to me at mike@obscuresound.com if interested in details regarding my digital PR servicing. Thanks for the submission! -Mike

Starar Official submitted media.

Talisman by Starar

Mike Mineo

Immediately "Talisman" soothes listeners with a wave of warm guitar gauze. Combined with the near-cooing of the vocals' fragile touch, the gorgeously mysterious atmosphere is quickly and effectively concocted. I'm loving the guitar transitions from 00:50 to 01:10 -- and particularly the twangs at 01:00 and 01:10. Comparisons to My Bloody Valentine and Slowdive are enjoyably evident. The dream-pop/shoegaze/alt-rock fusion is masterfully captured here, resulting in a track that really makes me look forward to what else Starar has in store. I'll absolutely be posting this on Obscure Sound in the near future. Reach out to me at mike@obscuresound.com if interested in details (success stories, rates) on my digital PR servicing.  Great work, a thanks for the submission! -Mike

Evan Tyler submitted media.

My girlfriend's laptop by EVAN TYLER

Mike Mineo

"My Girlfriend's Laptop" is a stylish and colorful electro-pop/hip-hop hybrid that reminds me of Das Racist in its effective utilization of the two, from the hypnotically infectious synth-infused beat to the deadpan humor and dry lyrical wit. Evan Tyler's style is even more idiosyncratic, in an enjoyable sense -- from the personal confident-assuring monologue around 01:30 that expertly transitions into a technically precise hip-hop delivery, to the "purple clouds and Carrie Bradshaw" gets-stuck-in-your-head line that pops up throughout. This is an extremely inventive success that I enjoyed throughout -- really fun to listen to, with some very impressive production idiosyncrasies -- great humorous closing vocal sample, too. I'll be posting this on Obscure Sound sometime soon, for sure. Reach out to me at mike@obscuresound.com if interested in details (success stories, rates) regarding my digital PR servicing.  Thanks for the submission! -Mike

Dani Maltzman submitted media.

Mike Mineo

Maria Sweet produces a fleeting and cleanly crisp rock sound with some seriously impressive vocals, evident within the first minute of this track. The raspy exhilaration around the 30-second mark impressively transitions to a wonderfully effervescent surf-pop-laden melodic twist that just screams "awesome hook." As such, "With Time" enjoyably swaps between fleeting rock, melodic power-pop, and atmospheric call-and-response surf-pop. All of those hit my personal sweet spots -- so I fully plan on replaying this track quite a bit. I'm LOVING it. The hook around the two-minute mark is flawlessly crafted. I have no criticisms whatsoever -- this track has success written all over it. I'll absolutely be posting this on Obscure Sound in the very near future. Reach out to me at mike@obscuresound.com if interested in details (success stories, rates) regarding my digital PR servicing. I'd love to work with you. Thanks for the submission! -Mike

submitted media.

ghost | by madelyniris by madelyniris

Mike Mineo

As its title would suggest, "Ghost" is a haunting yet beautiful ballad from rising artist Madelyniris. The simply adorned but wholly effective chorus - "you're a ghost to me" - is immediately captivating, carrying the listener to the percussive introduction around 01:10 and to the track's impressive heights thereafter. The addition of an crawling electric guitar for the second chorus is a nice addition, minimal enough to leave the emphasis on Madelyniris' sweeping vocals but impactful enough to avoid repetition; the same applies to the strings in the subsequent bridge/chorus. This is a pleasant track that's certainly ear candy -- nice work! Look for a post on Obscure Sound in the near future. Thanks for the submission! -Mike

Patrick Joseph submitted media.

Setting Sun by PATRICK JOSEPH

Mike Mineo

With its creaky acoustics, solemn piano, and sliding twangs, Patrick Joseph casts a wonderfully mysterious melancholic feel throughout the captivating "Setting Sun". I really love the trickle of piano just past the one-minute mark combined with the caressing backing vocal touch (the atmosphere reminds me of Radiohead's more gentler yet powerfully atmospheric efforts). I'm not sure what the instrument/sample is -- sounds like a sliding guitar sampled, or perhaps a voice altered. Either way, it's an absolutely gorgeous complement to the delicate yet powerful accomplishment that is "Setting Sun". Fantastic work! I'll be posting this in the near future on Obscure Sound, for sure. Reach out to me at mike@obscuresound.com if interested in details (success stories, rates) on my digital PR servicing.  Great work, a thanks for the submission! -Mike

David Rosen submitted media.

Mike Mineo

"Shadows on the Ceiling" is an interesting track that immediately creates a pulsating atmosphere with its forceful percussion, haunting electro vocal choir, and warbly synth/guitar incorporation. The percussion-less interlude around 01:25 ushers in a fragile yet effective piano trickle, a haunting element that lends nicely to the video's visuals of a young girl attempting to escape an unpleasant dream. The guitar solo around 02:41 does the same, injecting further life into the dark yet mysteriously intoxicating atmosphere the arrangement puts forth. This was an enjoyable track with an interesting video accompaniment. No criticisms on my end. Thanks for the submission! -Mike

Shaun Riekena submitted media.

Intercept Linear 7 by Prisms and Portals

Mike Mineo

"Intercept Linear 7" is an electronic epic that combines hypnotic atmospheric development with a colorful variety of glitch-pop and industrial-fused heavy drones. The vocals are distant in the production, similar to the works of A Perfect Circle and Nine Inch Nails and aptly so, considering this track's stylistic direction. Tracks in the avant-garde electronica vein can easily veer off course due to sheer complexity and scope, but "Intercept Linear 7" starts fresh and maintains this level of innovation throughout. The drums really start to shine around the 02:20 mark, when their vibrancy and complexity aligns beautifully with the synth warbles and flutters. The ominous backing vocals during this section are also phenomenally done. The vocals, although lyrically incomprehensible, act as a hypnotic instrument on their own throughout -- casting a caressing power upon the invigorating instrumentation. "Intercept Linear 7" shows Prisms & Portals as a band supremely capable of crafting electronic epics that fuse together a variety of lovable influences, from Tool to Aphex Twin. Fans of those groups and beyond will surely appreciate this. I'm really digging your sound, and will post this on Obscure Sound in the near future. Thanks for the submission! -Mike

Shaun Hettigner submitted media.

Young Oblivion by MEMORYY

Mike Mineo

"Young Oblivion" presents a spacey and infectious vein of electro-pop reminiscent of the mysteriously effervescent anthems of M83 and Memory Tapes. I can certainly hear some MGMT as well in the shimmering hook around 01:15, a wonderfully executed section that also reminds me of Swedish pop music in its sugary-sweet transition from darker corners. This hook's second iteration, around 02:18, injects a bouncy synth chord into the fold -- which combined with the various vocal additions (the various vocal pitches are a fantastic touch) makes for a wonderful moment. The lyrics conjuring visions of dancing until sunrise are apt and wonderful, too. The unexpected but wholly effective transition to more guitar-based swelling just past the three-minute mark is nicely exemplary of Memoryy's eclectic stylistic reach, which makes me really look forward to what else Shaun has in store. Really fantastic work!! I'll absolutely be posting this on Obscure Sound in the very near future. Reach out to me at mike@obscuresound.com if interested in details (success stories, rates) regarding my digital PR servicing. I'd love to work with you. Thanks for the submission! -Mike

Jake Chamberlain submitted media.

You Got It Bad by Jake Chamberlain

Mike Mineo

"You Got It Bad" is a lushly infectious effort with some notably unique production elements, like the fingersnap-like percussive component. Chamberlain's voice is technically flawless and is fantastic at making the transition from suave verse to effervescent chorus -- illustrated wonderfully around the 01:35 mark. At two minutes, this is a concisely contagious success with no criticisms on my end. It has plenty of potential for radio airplay. Look out for a post on Obscure Sound in the near future. Thanks for the submission! -Mike

morland gryder submitted media.

know you know me by Clast

Mike Mineo

Love this immediately. The clashing of darkly industrial instrumentation and ghostly synths, along with the hauntingly reverbed vocals, is right up my alley. The repeating vocal melody being eventually accompanied by trickling synth arpeggios and subtle electronic additions make "Know You Know Me" a fantastically hypnotic melodic crawl. I'm loving a bunch of production choices, from the whooshing percussion that emerges around 02:10 to the barren post-punk reverberations around 03:30. I'm really enjoying this, and will post it on my site very shortly. Look out for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details regarding my PR servicing (rates, success stories). Thanks for the submission! -Mike

Chevelle O. Ryan submitted media.

BELLA (Prod. NYGE1) by Chevelle O. Ryan

Mike Mineo

The deep and emotive beat of "Bella" helps craft a constantly entrancing crawl through moving hip-hop/R&B with a striking dubstep influence. I'm loving several aspects of production, from the melodic autochord vocals around 01:30 to the standout minimalist fire from 02:30 -> 02:50; Chevelle's delivery is thoroughly impressive on a consistent basis throughout. The little lush bridge around 03:15 sets up nicely for an awesome finale where Chevelle takes on an otherworldly sci-fi electro feel reminiscent of Shabazz Palaces, which is very complementary. Really digging this track a lot -- no criticisms on my end. Look out for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details regarding my PR servicing (rates, success stories). Thanks for the submission! -Mike

Jonathan Hasson submitted media.

I Really Like You (Lumi Remix) by Carly Rae Jepsen

Mike Mineo

Lumi's remix of Carly Rae Jepsen's "I Really Like You" does what a remix should -- it makes the original track even better, while showing off the idiosyncratic production chops of the remixer. Adding a shimmering and effervescent coat to the already-upbeat track, Lumi's textural and melodic additions highlight the greatest hooks within "I Really Like You". I imagine this track would be very successful on Hype Machine's remixes charts, which can lead to tens of thousands of plays. Let me know if you need help with that; reach out to mike@obscuresound.com if interested in details regarding my PR servicing (rates, success stories). Also, look out for a post on Obscure Sound in the near future. Thanks for the submission! -Mike

Matthew Squires submitted media.

The Giving by Matthew Squires and the Learning Disorders

Mike Mineo

In the track's first few moments alone, Matthew Squire's natural abilities as a storyteller are apparent; his visions of the New Orleans streets are vibrant and crisp-clear. With his melodically creaky vocals resonating over a single reverberating acoustic melody to start out, the addition of a trumpet around 01:30 over the ambient sounds of a crowd continue to set the ambiance beautifully -- similarly to the emotion and scene-setting capabilities of Sufjan Stevens. An uptick in vocal emotion occurs during this point in apt form, the structural navigation remaining quaint yet emotionally developing. This is a success for sure that reminds me of both Deer Tick and Sufjan -- very nice work! Look out for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details regarding my PR servicing (rates, success stories). Thanks for the submission! -Mike

Dario Margeli submitted media.

Five Little Things by Dario Margeli

Mike Mineo

"Five Little Things" is a solid electro-pop track that reminds me of the genre's glory days. A gently caressing synth pad gives way to a lively arpeggio, which is aptly accompanied by charismatic vocals. The stylistic hybrid immediately brings to mind acts like Erasure and Pet Shop Boys, though with an additional modernistic edge particularly present in the loopy synth sounds around 01:30 that remind of more contemporary dance acts like Hot Chip. The hypnotic vocal repetition around 02:25 is a nice production maneuver that is one of several pleasant surprises throughout; I like the synth interlude at 03:06 quite a lot as well. Great work. I'd recommend browsing blogs with the electro-pop label on Hype Machine and submit this personally to them; I'd expect it to be very nicely received. This a fun effort, for sure. Look for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details regarding my PR servicing.

submitted media.

Harmonic by JSME

Mike Mineo

"Harmonic" immediately draws me in with ferocious guitar chunks that remind me fondly of '90s alt-rock heyday. The vocal's entry - coinciding with a melodic guitar trickle and bustling rhythm section - is neatly led into. The vocals, with their alt-rock/emotive approach, combined with the wonderfully infectious guitar-led alt-rock/power-pop sound remind me of Gerard Way's approach on his recent album, Hesitant Alien. Essentially, this is an impressive take on alt-rock infectiousness, with an enjoyable tinge of prog-rock in the fastidious guitar incorporation and its warm rhythmic role in the anthemic chorus. I'm really digging the sound! Look for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details regarding my PR servicing.

Derrick Dickey submitted media.

Another Late Night (sneak preview) by Digital Slumber Party

Mike Mineo

"Another Late Night" projects a gripping and dark atmosphere in its first few moments alone; the dark gurgling bass-synth provides a striking counterpart to the more playful, lighthearted synth lead. Like my favorite NIN tracks, I'm drawn in very early and captivated throughout. The track's alternation between more percussive-heavy sections and bare elegance (like from 01:45-02:23) provides yet another striking structural dichotomy that does the track's atmosphere and infectious appeal great justice. I also love the gradual additions - like the whirring arpeggio around 03:30 over the hypnotic synth lead - that steadily reveal themselves. This is a really nice track -- great work! Look for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details (rates, success stories) regarding my PR servicing.

Derrick Dickey submitted media.

The Gentle Collapse (demo) by Digital Slumber Party

Mike Mineo

Happy to give another listen to your fantastic material. I find this one even sleeker and more effervescent than the excellent "Another Late Night", which is a testament to your stylistic versatility -- not always a given in electronica. I have no doubt now that your project is something special, though. "The Gentle Collapse" has a wonderful driving beat with airy synths and playful arpeggios that would be nicely set alongside Tokyo neon lights, or a thriving dance club anywhere exotic. The track's structural repetition is part of its strength, the vibrant synth leads and more patient warbly bass combining for a truly memorable melody. As mentioned earlier, with "Another Late Night", look for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details regarding my PR servicing. -Mike

submitted media.

Find Your Way by Sonali

Mike Mineo

Sonali's "Find Your Way" is a pleasant acoustic-driven pop song that combines lyrical yearning with delicate and technically perfect vocals. Whereas the track could have easily opted to deliver some pulsating chorus, I appreciate the decision to keep things lush and light -- with a subtle string accompaniment and percussive shuffle in the backing distance. The percussive and piano-driven additions in the second verses keep things interesting beyond the first verse and chorus, which is commendable for any pop song setting its sights for radio play. Speaking of radio airplay, I could certainly see this being quite successful on pop radio. Although not stylistically inventive enough for inclusion on Obscure Sound, I applaud the excellent vocals, melodic charm, and several commendable structural maneuvers throughout "Find Your Way" that make it a stellar pop song with tons of radio airplay potential. -Mike

Karin Bengtsson submitted media.

My Love by Melody Carlsson

Mike Mineo

"My Love" gets straight to the immediately infectious point; a warbly and charismatic assortment of synths combine with Melody Carlsson's angelic vocals to craft a sort of idiosyncratic beauty not often found in electro-pop. Perhaps taking a cue from the London-based label PC Music, "My Love" is a constantly busy yet melodically accessible mish-mashing of interesting synth sounds and various otherworldly vocal effects. Carlsson's vocals are great even without the bells and whistles, reminding me of Jessy Lanza on Caribou's "Second Chance", With these fascinating uses of songwriting and forward-thinking of production in addition to this, it makes for one fantastic track. I'm really loving it! Look out for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details regarding my PR servicing (rates, success stories). Thanks for the submission! -Mike

Jonathan Hasson submitted media.

Blissful by Lumi

Mike Mineo

The sporadic and lush string lead-in reminds me of Air's "Playground Love", but "Blissful" quickly reveals itself as a wildly infectious and colorful electro pop shortly afterward. It's a stylistically inventive and enthralling beginning that will grip listeners of any preference -- from fans of psych-pop to those who enjoy pulsating dance. Several instrumental choices - like the delicate keys over the budding synth developments around 01:25 - are fondly reminiscent of Swedish italo-disco projects like Air France and Sally Shapiro. I'm loving the stretch-y aspects of the synths around the two-minute mark as well, that being reminiscent of Unicorn Kid's aquatically atmospheric material. Lumi's "Blissful" is a wonderfully charismatic dance/electro effort with loads of color and personality. Great work! Look for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details (rates, success stories) regarding my PR servicing. Thanks for the submission! -Mike

Bill Greenwood submitted media.

Elizabeth Distressed by The Paper Jets

Mike Mineo

Always nice to hear great music from my home state. "Elizabeth Distressed" is a fun blast through and through, projecting a crunchy vein of alt-rock and power-pop that reminds me of GBV and some of the more energetic tracks from fellow NJ natives Yo La Tengo. The chorus - "I wanna love you but you just don't care" - is wonderfully infectious. At just 02:30, this a concise blast of fun energy that is without any noticeable flaws. No criticisms on my end at all -- just a stellar track and fantastic sound. I imagine the sound is great live, too. Look for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details regarding my PR servicing. Have a good one! -Mike

Andrea Gelido submitted media.

Gelido by Repeat

Mike Mineo

Gelido's "Repeat" is a thought-provoking piece of experimental electronica that begins with a scrambled sort of electronic transmission, like a glitchy video stream during a disjointed dial-up connection. This aspect of experimentation reminds me favorably of the group Matmos, who also begin tracks rather unconventionally before shifting into more melodic and approachable material. Fans of breakcore and glitch-pop in the vein of Tujiko Noriko will undoubtedly find solace in this sound. Although I imagine something this experimental will be tricky to promote, I recommend prioritizing niche electronic blogs that prioritize structural innovation and unnerving sounds. Certainly a fascinating listen and job well done for what's intended. -Mike

Alastair Sweetman submitted media.

U Ain't Gonna Win This by Japanese fighting fish

Mike Mineo

I figured this would be a fun track from the band name alone, and I was right. I find the sound VERY reminiscent of the group !!! (Chk Chk Chk), and that's not easy to pull off at all. The very active rhythm section, charismatic guitar lines, and charismatic vocals (reminiscent of Electric Six) make for one hell of a track that shouldn't have any problems getting attention in the blogosphere. Try leading submission emails with comparisons to !!! and Electric Six, in addition to prioritizing blogs who have featured either act in the past. I love the energy throughout "U Ain't Gonna Win This", for sure -- tons of adrenaline. Look for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details regarding my PR servicing; I can help with that aforementioned submission email aspects. Thanks for submitting! -Mike

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Gentlemen's Wine by Sean Terrell

Mike Mineo

The lush intro, with its caressing piano and strings, reminds me fondly of Ryuichi Sakamoto's cinematic work. The stylistic territory seems enjoyably uncertain at that point, becoming apparent quickly thereafter with its R&B/jazz-pop approach; with that in mind, I really enjoy the R&B/jazz hybrid the track successfully accomplishes, neatly adored by silky-smooth vocals that remind me of John Legend. The production is spot on, as well, with great vocal layering. This track is certainly ready to serve as a single. Love the nostalgic "just the two of us" nod toward the end as well. "Gentlemen's Wine" is nicely fit for contemporary R&B and easy-listening radio. Nice work! -Mike

The Dø submitted media.

Mike Mineo

Stylish video and track, for sure. “Despair, Hangover & Ecstasy” is an immediately engaging effort, with bouncy verses leading to an absolutely stunning chorus around the one-minute mark that blends together power-pop, rock, and dance for an energetic and hook-filled slab of brilliance. The incorporation of synths during the chorus' second half remind me very favorably of The Knife's more accessible efforts. The track's breathlessly energetic feel is conveyed wonderfully in the music video, as well. This is a GREAT track that should see a lot of radio airplay. I really think there is a ton of hit potential here. I imagine you already have representation, but if not I'd love to work with you. Look out for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details regarding my PR servicing (rates, success stories). Thanks for the submission -- I absolutely love the track. -Mike

Michael Chung submitted media.

Beasts by Autumn's Mutt

Mike Mineo

"Beasts" is an extremely innovative track that combines idiosyncratic vocals/lyrics with a gorgeously effervescent synth accompaniment. The "animals, animals, animals" backing vocals add to the slight yet effective rhythmic accompaniment, yet still rightfully allowing the loopy synths and sporadic vocals to take the lead. The heightened pitch and handclap-like percussion during the chorus are a great production choice, with the melodic synths (reminding me of surf-pop with its harmonic reach -- like Brian Wilson's awesome material during the early '70s) making a great impression. I'm hearing hints of vibrant surf-pop and experimental electronica, not too dissimilar than the best work from Animal Collective. This track should absolutely find its niche -- it's fantastically creative and enthralling throughout. Really fantastic! Look for a post on Obscure Sound in the near future, and reach out to me at mike@obscuresound.com if interested in details (rates/success stories) regarding my PR servicing. Thanks for the great submission! -Mike

Jonathan Visger submitted media.

Dissolve by Absofacto

Mike Mineo

What a great track! Great to hear from you again -- one of my writers wrote about Sinking Islands a few years back and I really enjoyed it. As far as this excellent track goes, Absofacto's "Goodbye" immediately touts a well-executed burst of eclectic stylistic flair, enjoyably difficult to classify in its welcome mixture of nostalgic pop, warbly electronica, and hints of R&B. The impressive stylistic balance reminds of artists like Gorillaz and Beck at their best and most stylistically intuitive -- lofty comparisons but well-deserved comparisons in this case. I'm not exaggerating when I say this is one of my favorite Fluence submissions to date. I'm particularly fond of the glistening chorus, especially toward the end where the piano accompaniments heighten in pitch as they project fluttering arpeggios and then pause just past the three-minute mark, before it comes back around for one last delicious hook-filled finale. Wonderful work. Look out for a post on Obscure Sound in the near future. Also reach out to me at mike@obscuresound.com if interested in details (rates/success stories) regarding my PR servicing. -Mike

Brian Coleman submitted media.

Starting by Brian Coleman

Mike Mineo

"Starting" is a concise yet captivating track from Brian Coleman, who crafts a fully idiosyncratic sound that melds together vibrant synth-pop in the vein of ELO with jazz and rhythm elements. Armed with pulsating synths and a playful key lead that emerges around 0:51, "Starting" shows a funky infectiousness in the final minute with its brassy bursts and synth incorporation. This track is a great stylistic feat and really makes me want to hear more. Great work! Look out for a post on Obscure Sound in the near future. Also reach out to me at mike@obscuresound.com if interested in details (rates/success stories) regarding my PR servicing. -Mike

Harmony House submitted media.

Bergman Summer by Harmony House

Mike Mineo

NYC-based duo Harmony House show their haunting melodic abilities throughout "Bergman Summer", a track that initially begins like a flickering specter in its creaky guitar murmurs but expands into something very special. The percussion's introduction around 01:26 helps usher in the group's infectious pop sensibilities, which are impressively resonating loud and clear here. Comparisons to fellow NYC-ers Grizzly Bear are favorably evident at this point, though Harmony House also tout a unique ability to seamlessly swap between gorgeous naturalistic folk and pulsating rock, as evidenced by the great fuzzy guitar blast around 02:30, which turns the effort into a fantastic psych/glam-rock gem with shades of Tame Impala. Fantastic moment and awesome track! Also loving the NMH-esque wave of folk at the end. Look for a feature on Obscure Sound in the very near future. Also reach out to me at mike@obscuresound.com if interested in details (rate, success stories) regarding my digital PR servicing. -Mike

Taylor Adams submitted media.

John Beatle, Leader of the Lemons by Mount Vesuvius Death March

Mike Mineo

Alabama-based trio Mount Vesuvius Death March have a unique ability to craft constantly engaging experimental prog-rock, a genre where artists often fall plague to over-repetition or melodic strain. Not here. "John Beatle, Leader of the Lemons" is constantly riveting with its melodic guitar trickles and steadfast rhythm section. It's a very fun track. "John Beatle Leader of the Lemons" is a good choice to promote too; it will very likely get listeners to want to listen to the rest of Entrance to the Mountain, primarily due to this track's ability to concoct an fascinating soundscape despite a conventional guitar/bass/drum arsenal. The sound is warming and inviting despite its highly involved approach, with a slight whiff of nostalgia that enjoyably hearkens back to '90s alternative due to the aforementioned arsenal. Look for a feature on Obscure Sound and reach out to me at mike@obscuresound.com if interested in hearing about my PR servicing. Thanks for the submission! -Mike

submitted media.

Mike Mineo

This is really great; the sound is already impressive and has heaps of potential. The nostalgic beat - with its heavy synth warbles and heavily slow bass drums - reminds me fondly of '90s hip-hop, with a darkly ominous feel eased by the charismatic vocal delivery and ingenious use of backing vocal samples. The call-and-response around 01:47 - with the lead accompanied by a deeper and more robotic reflection - is a great production idea that turns out great. It also provides a nice lead-in to the excellent and highly intense verses around 02:15. Both leads on this track do a great job of keeping it fresh, consuming, and innovative. I'm really digging this a lot -- it's dripping with atmosphere and genuine intensity. Great work. Look out for a post on Obscure Sound in the near future. Also reach out to me at mike@obscuresound.com if interested in details (rates/success stories) regarding my PR servicing. Thanks for the submission! -Mike

cody kohler submitted media.

Mike Mineo

A lively bass line and crisp guitars help lead into the raucously fun "Fragments & Blurs", a hook-filled take on alternative/post-rock with an angsty element that reminds me fondly of Gerard Way's new album Hesitant Alien. At first I didn't quite know what to expect with this track, but by 01:40 - when the track scales back to spacious deliciousness where beautiful reverb and guitar sounds reminiscent of Modest Mouse flow freely - An Old Friend's creativity shine brightly. What follows is just as enjoyably ambitious and energetically consuming. The group is significantly ahead of most contemporary peers in their stylistic niche; they show an ability to stray from the norm and focus on truly innovative fragments, as opposed to one linear hook yearning for radio airplay. Props on the ingenuity and creativity; your ability to balance both of these with audible passion is continuously impressive throughout "Fragments & Blurs". Look for a post on OS. Thanks for the submission -- keep up the great work. -Mike

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Dusky by Nolita View

Mike Mineo

Nolita View's "Dusky" touts a fun take on power-pop/alternative that reminds me very favorably of The Go-Betweens, one of my favorite bands. So suffice to say, this really hit a sweet spot! "Dusky" tends to blend fantastic elements from late '80s jangle-rock and new-wave - like a comforting rhythm section and melodic nonchalant vocals - with some of the most creative elements of early '90s alt-rock, like the inventive guitar sounds of The Pixies and Modest Mouse. The whoo-ing backing vocals are particularly reminiscent of The Pixies. It also helps the already-satiating approach that the lead vocals remind me fondly of Ric Ocasek! With all these favorable comparisons popping up in addition to Nolita View's already-striking originality, "Dusky" is a pleasant and nostalgia track through-and-through; it's wonderfully accessible with just the right amount of structural unpredictability and momentum, which is particularly evident in the powerful closing minute-and-a-half finale. Wonderful work! Look out for a post on Obscure Sound in the near future. Also reach out to me at mike@obscuresound.com if interested in details (rates/success stories) regarding my PR servicing. -Mike