Chris Lovett

Chris Lovett


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Chris Lovett

Title
Curator and Performance Coach. Former Gig Promoter, Radio Presenter and DJ working with emerging and unsigned musicians.
Bio
Hi i'm Chris, I am a curator, performance coach and career mentor. My background in the music industry includes many years as a gig promoter in London and the UK as well as a radio presenter and DJ. Through all these things, I then worked with unsigned / emerging artists around the world to develop their sound and overall goals as a musician. I used to run a music brand called Souterrain which required me to engage with so much music and connect with artists directly as well as booking agents, managers and labels. I connected people together to curate festivals and various lineups plus collaborated on projects, some of which have been incredibly rewarding for all involved and helped gain some success. With my years working and understanding musicians and creatives I can relate to new artists and their struggles to build a relevant and organic fanbase, get their sound heard and look for the right people to help them on their journey so i've seen what doesnt work and what you can potentially look at that would be bespoke to you, so look forward to hearing some great music and ideas. I am a qualified professional coach with over a thousand hours of supporting people achieve their goals so I blend that knowledge with my experience learning the music industry myself. I take the approach of helping you to help yourself so you can take away a few things to work on and explore, understanding what fits with your own vision and what you're comfortable with. I would recommend adding some questions to your submission, be clear on what it is you need support with and i will do my best to answer. I do this for this love and here to help. Have a good day.
Website
Expertise
radio, a&r, artist management, live shows, music promotion, music production, management, music videos, emerging artists, live events, music events, event management, remixes, podcasting, underground, film / video, promoting artists, promoting music, broadcasting, music blogging, djing, artist development, music interviews, graphics, interviews, animation, event promotion, booking
Interests
rap, hip-hop, jazz, soul, alternative, indie pop, rock, electronic, folk, singer/songwriter, music, pop, dream pop, r&b, alternative rock, garage, ambient, art, startups, folk rock, future jazz, trap, instrumental beats, bass music, sports, indie folk, acoustic, chillwave, blues, future soul, chillstep, culture, instrumental hip-hop, downbeat / electro-acoustic, film / video, lifestyle, future beats, uk garage, soundtracks, travelling, photography, indie electronic, future bass, future funk, remixes
Location
London, UK

Send to Chris Lovett

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Recent Feedback

Clifford Reeves submitted media.

Chris Lovett

Hey Clifford, thanks so much for sharing your track and video, it was a lot of fun to watch and listen to. It totally felt very retro with a bit of an 80s feel to it and that can only be a good thing, right? You've got the hook down well and it really is an earworm, im sure to be humming the chorus for the next few hours at least and i'm sure it will stick in others brains as well when they listen to it. The fact that it was shot on a phone still has a little novelty to it but with the quality of the devices we have at our disposal now, it will be more common before you know it. 
Because the track is so directed to a certain point of the calendar, you open yourself up to interesting possibilities and with this hook, i wouldnt be surprised to hear it feature in the background of a hosue party scene in an indie film or a horror flick. In regards to feedback on the track and video itself, as its already out there, you can't really tweak any of it but personally I would have liked some harmonies sprinkled in to give it a bit more depth and maybe experiment with some vocal effects to give it more of a haunting vibe. Other than that its a decent offering.
For promotion wise, there is a lot already you can do yourself with little to no financial investment but just a bit of time, care and attention. But firstly, its worth understanding what your measure of success is. What do you want to achieve? Is this just a bit of fun, or do you want to pay bills with music? You want to grow creatively and as a person or get rich and famous? If you're clear on those from the outset, it makes it easier to determine what you'll do to get there. A lot of very talented people level out at the unsigned or indie label stage and they are quite content with that, as it ticks their creative boxes but they can also have a bit of normality on the side. 
Blogs - music blogs are a great platform to showcase your work and its pivotal you use them right. People rely on them to tell them what is cool and where to spend their time, so getting on the right ones brings in new quality listeners who are always searching for something new to engage with. Utilise submithub to scan which blogs you'd like to feature on and send your track over. You can then research others that are not on the website and do the same. You want a constant stream of activity so get planning. Week 1, week 2, week3 etc. Something should be happening at regular intervals.
TV Spots - This all depends on what you want to do, some shy away from this but having your track feature on a reality TV show or soap opera is another avenue to explore. This is the part where your contacts come into play. Who do you know that works in media? You want a dont ask, dont get mentality. The worst that can happen is a no or you get ignored. So what. We all do, so seek out opportunities and reach out to people. If you havent got any connections, go and get some. People in areas that you want to engage with have never been easier to contact. Use linkedin, social media, friends and family, whatever means necessary but start to build your network of creative and industry people. This will massively pay off as you go further on your journey. 
Playlists - this track can easily be added to Halloween playlists, so get on that sharpish. Again this may take a little bit of research but there are some really good articles online about getting onto spotify playlists and reaching out to curators. The lazy listener will again want someone else to design their sound for them so playlists are a great way to sneak into peoples ears, you just have to know who puts them together and why they should add your track to the list. On spotify you can also curate with others so maybe ask some friends and fans to build a halloween playlist with you, if others are invested then its more likely to get shared further. Maybe bring together a whole load of independent artists and create a playlist of their tracks for this time of the year? Builds connections and good fun at the same time. 
Industry People / Other Artists - so there are a number of other artists that are just like you, but maybe further along the journey. Now is the time to see what they do. Who do they use to mix their tracks, who writes with them, who produces, who runs their email and social media? These are really important in understanding the ways into the right people. Take a look at booking agents like Paradigm and see who they have just signed on, it will usually be some up and coming artists that are still learning the trade, which means they are still reachable and contactable. Speak to them and maybe get a collab going. What have you got to lose. Also track their journey, where do they play, what do they do, what brands to they associate with etc. Collecting all this new information will give you more ideas and open up opportutnies to get your work heard by others. 
Anyway thats quite a lot to get started with already so we'll leave it there for now. Take the time to really research this part of the journey as you want people to absorb your art, not just sit there unheard. The thing is, you need to probably work evern harder to get it heard over creating it in the first place. Good luck with it all! C

Anubis submitted media.

Blue Throat by Anu]bis

Chris Lovett

Hey thanks so much for sharing your work, i enjoyed listening to it. One thing specifically i like about this track is the many layers and breaks it offers the listener. A lot of my frustration with house and trance type music is the length of time where im not engaged but this is not like that, theres just about the right amount to keep me listening and attentive all the way through, well done.
In regards to promo activity, a lot of stuff you can do yourself which will save you money and will be far more rewarding as you seen your creation appear in places that you targetted so lets get to it.
Blogs - an easier avenue than people think. Head to submithub and see which music blogs align with your sound that you can send your tune to. Listeners are looking for respected platforms such as blogs to tell them what to listen to, so getting on a few would really help with this. Whilst not all music blogs are on the submithub platform, go out and research another dozen or so that fit and send them your tune. The measure of success here is features and sharing, so offer more info on the track or an interview that can accompany it. Maybe even an exclusive but then you'd have to take it down from soundcloud for a bit. Keep tabs on what blogs give back the most bang for your buck and ditch the others. This intelligence and gathering of info will help with your time, effort and any future releases.
Radio - Same tactics, hit up tunein app and look for any global web stations, community or traditional stations that would play your track and find out their submission process. It will usually be on their website or the DJs can be contacted on social media. Again, take some time to be proactive and offer not just your track but maybe a 20 minute exclusive mix, interview or exclusive. 
With these two avenues, you want to share your wins, each share, blog post or radio play, no matter where it is, is a win and you want to collect these and tell your followers. The people who follow you have given you their time and attention by keeping tabs on your journey, so you need to validate their decision by showing them that moves are being made. This will keep them coming back and reassures them to stay with you. 
TV / Computer spots - Tracks like this are featured all the time on ads, background in TV shows or on xbox games, theres a good article om musicradar about getting your music featured on video games so I would recommend checking that out if that aligned with how you wanted to progress moving forwards.
Network - sounds annoying but the people you know can open doors for you, you just have to be alive to opportunities and ask. Who you collaborate with and how you lift others goes a long way with creatives, also dont be afraid to ask for things, being proactive will get you more opportunities than waiting for stuff to happen. Even going on fluence and asking for some feedback on your tune is a great attitude to have, keep this up and connect with artists you like who are maybe just slightly further on their journey that you are. Work with them, collaborate with them. remix them. Just do something to keep things ticking over. 
You want to look back after a six month period and list off a load of achievements, no matter the size.
Playlists - we all love them, create them and want to be on them. Playlist curators are everywhere, mostly on twitter and other socials but they can easily be reached and by putting your tune in front of them, they can then decide if it fits their vibe or not. Again, dont be precious where your tune ends up, you just need it to go places so reach out to playlisters on the major streaming platforms and give them a nudge, then let the algorithms do their work.
Anyway, i hope there are a few things there that can get you going, good luck with it all and look forward to hearing more in the future! Chris

Dwight Rowland submitted media.

Dark Side by Euforium

Chris Lovett

Hey Dwight, thanks so much for sharing your track. I enjoyed listening to it. I have a soft spot for dark basslines as I used to play a lot of that on my radio show back in the day. Firstly, from your perspective, do you know what you are trying to achieve? What do you want from music and creating? One you set your expectations at the outset, you can then be clear on investment (time, money and energy). 
As you're just looking for promo activity we shall stick to that. There are definitely a few things you can do yourself that take you up to a certain level, so once you build that platform, you can then choose where to go from there. Some free / cheap options that are decent DIY options are;
Blogs - People use blogs because they trust their judgement. Blogs already have a fanbase because they are a trusted source and are already credible so getting on some of those would be a great tick in the box. Have a look at a platform called submithub, you can choose to spend a little bit here but you dont have to. Pick which blogs fit your sound and then just submit it to them. Pretty simple. Some will come back and play it but theres no harm in offering exclusive plays before release or an interview. You're after momentum here so a decent period of time of stuff happening is what you're looking for. It build good form, motivation and people will start to see things moving. While you are on submithub, research another dozen or so (up to you but take care of your mental health and time online) and find their submission process, most will be quite straight forward on their website so send on. Keep a track on who plays and who doesnt and then you can determine whether its worth your time.
Radio - Who doesnt want to be played on the radio, right!? Thats a dream for most artists, its the first indication that your sound is valued and enjoyed. Check out the tunein app and find some stations that are similar to your genre. Anywhere in the world. In a similar approach to the blogs, submit your track to the station, either community or online DJs would have an inbox or a place you can link back to, so it should be pretty straight forward, just requires a bit of admin and time (which I know creatives are not the best at!) 
Once you spend some time with the radio and blogs - share when they play you on your socials. The people following you are wanting reassurance that you are doing bits, so when they get validation you're being played on the radio, it vindicates their decision to follow you and give you their attention. Tell people you're being recognised.
Collabs - I can see on your soundcloud you have some features already so this is good. Keep appearing on other peoples tunes, write, produce, whatever but when other fans of theirs see you, they will wonder who you are, so in theory look you up. A great place to get new listeners. Another simple but effective way is to tell other creatives and artists that you like their work. Get a community vibe going by sharing someone elses track that you are feeling, maybe once a week or something like that. Its a great habit to get into and shows you care for others and will help where you can. Others will do it for you also along your journey.
TV spots - interesting one this, depends on your values and what you want as an artist but there are a few decent articles about this online - just search music on TV or something similar, so I wont go into detail here but recent shows such as Selling Sunset give snippets of loads of tunes, some of which were pretty good and i'd not heard any before. It all depends if you want to be associated with that but that is a great way to elevate your sound and build a new and different fan base. Theres also an xbox live option where you can upload your music and potentially be featured in games, i would suggest looking that up and that isnt really mainstream but could be a decent niche avenue to explore.
Playlists - Spotify and other platforms have decent playlists that turbo charge tracks in the short term. They dont build organic fanbases really but they will put you in the shop window. Again these are pretty straight forward to find, the curators will likely have a twitter account and there are again plenty of articles about where to go to send your track to. Similar to blogs, you just have to find them. Once you do, keep a track of time spent and where you've sent them so you can be more efficient the next time.
Follow and copy - what other artists do you like that are unsigned or a similar level to you? Connect and follow. Anyone slightly more ahead in their journey, same. Check out paradigm booking agency for the latest artists that they have signed, keep an eye on them and see what their plan is. Is someone has a booking agent, its likely the agent will align them with venues and festivals, copy. Play where they play, reach out to them to collab. They are far enough along to get some hype but not far enough along to be untouchable. Perfect timing. When they blow up, you'll be on one of their songs. Possibilities possibilities. And thats what we want to create, many opportunties and possibilities. 
That should keep you busy but make sure you dont stop creating and replace with admin. We need creations right now but it needs to be heard. Enjoy the journey and good luck!

submitted media.

Flies In My Eyes LIMITED REF NOT FOR MASTERING 08 by The Great Emu War Casualties

Chris Lovett

Hey Saskia and guys, thanks so much for sending through. And also thanks for the open and honest questions, it really helps me point you in the right direction! I actually really enjoyed this track. I love the band name as well. Not getting responses from music industry people is common, is actually really annoying and I found it all very clicky and basically rude so I made sure I would never be like that and try and support who I could rather than just ignore them. So, what is your plan - first things first, what do you want to achieve? What does success look like for you? Are you all on the same page? Do you want the fame and fortune of being a big star or the enjoyment of creating and making music? Once you have an idea of your expectations, you are good to go. When you're at this stage, we think throwing money at stuff will make the track get more listeners but its the organic work you do up front that build the platform and gains momentum. It requires a bit of admin (of which I know creatives are not great at!) and some time doing stuff by yourselves but it will pay off. and its free. So here goes;
Blogs - Most music fans are too busy to search for new music themselves so they need something to tell them what is good, what is cool, what to listen to and why. Respected music blogs tend to have more fans than the artists themselves because they deliver. Get on as many as you can, that align with your sound. Research the platform submithub and you can send your track to as many blogs as you like, some will feature it, some wont. I think you can pay a little bit of you want extra stuff but thats up to you. Again, requires a bit of admin but the more of this admin you do now, hopefully the less of it you'll have to do later. To supplement submithub, also find a load more blogs liek earmilk and sterefox and send your track to them. Offer interviews, exclusives, whatever you want to enhance the offering. But first, your product should be the best it can be, so get this mixed, it sounds great already but it needs to sound clean and professional. You are asking for a listeners most vital currency, their time, so give them a good product that adds value to their lives. 
Radio - Same process really, target niche online and community stations via tunein app or other radio apps and send as many stations your track as you like. The world is waiting. Find stations that align to your sound and research the submission process, likely a file send or a link, either way collect a few and lock out some time to send it over. Getting airplay on a small station in Denmark and then being played in Costa Rica, fancy! Hardcore music fans will spend time with these stations looking for niche artists or unheard of tunes so here you may pick up some listeners. Why not right, its free. When you do get played, share it on your socials and there is a reason for this - your fanbase have invested in you already - they now need reassurance that their investment (a follow, a like, a listen) has been well spent by seeing progress or activity. They want to know their choice has been validated by seeing you doing stuff. So tell them and be grateful.
TV Spots - again, it all depends what you want to achieve here but there are plenty of articles online that tell you about getting your track played in a reality show or in an advert. I wont go into detail here but I was watching selling sunset on netflix (dont judge me, my girlfriend had it on) and the tracks they played whilst setting up scenes were pretty good and made me take notice. Again some may not even notice but we are building up momentum here, do things. 
Live - play live as much as you can. Set a target catchment area and see who is playing at venues in that area. If theres a decent name, offer to support. When everything opens up again, who are the artists that sound like you but are further along the journey? Who do they work with, who manages them? Reach out and offer to open up for them, even for free or cheap. The hardcore fans tend to turn up early to catch the support, so its not uncommon for bands to collect new listeners who 5 mins ago never knew you existed. 
Collaborate - This is a win win. Working with others is always a positive because there is no losing here, you either get to work with other creatives to build something that impacts peoples lives, you learn new stuff, make new connections and then possibly gain more listeners from it. People will be interested to know who you are if you feature on their fav artists track. They will want to know why you got to work with them and subsequently want to verify you as worth their time. Exploration then follows and potentially new fans. Exciting!
You can do even more admin if you like by researching influential spotify playlist curators and sending them your track to be included, thats another great way to get exposure.
And finally, follow other artists like you and check their journey, what do they do? Press To Meco are a great band to see their progress and keeping an eye on who Paradigm booking agents sign up and seeing their path. Anyway i'll stop there and let you get on with those things - hope that helps and bets of luck! C

Kiera Grace submitted media.

Chris Lovett

Having played quite a bit of dubstep in my radio days, this is actually a pretty well put together track, full of vibrancy and opportunities for people to groove to. Its massively upbeat, happy and joyful. The whole package of the visuals and uplifting lyrics is colourful and bright and just makes me feel better. The types of words used in the lyrics as well are subtly really powerful - sunrise, paradise, midnight, moment, now - these word evoke positivity and action in people and that mixed with the whole vibe of the piece is really great. Well done.

So theres a few things you can do to really layer and build the stepping stones that should provide momentum for a period of time, some you may know but others worth exploring;
Music Blogs - Having a respected platform to tell us what to listen to is powerful to gain new followers and listeners. Utilising the more niche ones puts your track into the ears of more hardcore new music fans who are looking to tell their friends of the next big thing. Research submithub and use their platform to reach a number of blogs through one submission, make sure you pick the blogs that match your genre and get going. To supplement this, also find another 10-15 blogs that are not on the submithub roster and submit your track to them as well. places like earmilk and stereofox are well respected platforms. You could also offer up an exclusive interview or pre-release just for a certain blog if you like.
Radio - community and online stations will provide more international play and again the approach is very similar to the blogs, use the tunein app to uncover a number of stations that fit your genre from all over the world and do some digging on their website to find out how to get your track to them. Im sure most would just be a link or a file to send them. Its a bit more admin but you can then analyse the pay off afterwards based on how much airplay you get. What these things do is build credibility, your fanbase has already invested in you as an artist and they need constant reassurance you are still worth their time, energy, attention - the best way to do this is by a constant flow of activity. Being played on a station in Denmark, great share it. Featured on a blog in the UK, great share it. With the promo side it doesnt have to be perfect, but when you have a song out, it must be prolific for a period of time. Continued ticking over. You are always a new artist to someone.
TV spots - Within the first few seconds of this track, I pictured it being featured on a reality TV show in the background somewhere. It all depends what your values and goals are but there have been so many tracks on recent netflix reality dramas - selling sunset springs to mind. Again, there are already loads of articles online giving you tips on how to do that part of it so I wont go into detail here but that could be a great avenue to explore.
Collaboration - working with others is so powerful its a win win. Not only do you get to meet other creatives but you'll likely learn more, make new connections and friends but also expand your reach and opportunity. Fans of theirs will see you featured as a writer, vocalist, producer whatever and then check you out. The fact that their fav artist has worked with someone else, creates intrigue in the listener. Who is this person, why is she on this track, let me check them out. That then potentially leads to more brand new ears finding you and making a choice as to whether to spend their time finding out more about you. The unsigned community is a great example of this, mainly through need because there are very little financial rewards early on so it kinda becomes a neccessity but communities get created and then they all support each other and push each other on. The London scene is a massive music community, a lot of people work together so can you join yours or even create one of your own?
Live - get out and play. A bit tough at the moment obviously, but racking up hours playing gigs and events really completes you as an artist. Its the best way to get better. Play live, try stuff, make mistakes, work with others, perform covers, entertain. Theres also a great opportunity to support those people in your community by opening up for them. Maybe find some similar artists who are further along the journey that you are and ask to open up for them. Dont ask dont get and generally a few people organising the events are easily contactable, you just need to do some research, who the artists managers is, promoter, PR etc. You'll find a way.
Anyway, that will get you going and good luck with it all! C

submitted media.

Chris Lovett

Hey guys thanks so much for sending through. This is a fun video and track, full of energy and earworms. A catchy and innocent pop track. I like that there is no fluff, straight into action and down to business. The whole thing has a very clear demographic and audience aim and it doesnt shy away from that at all. The whole thing is very manicured and as traditional as it could be, its the template for this type of young adult creative and bang on the 3.30 mark as well. It all seems so perfectly put together, which sometimes you may split audiences but its so polished and your demographic will appreciate that. Bright colours, fun, escapism, innocent, we all need a bit of that right now.
From a promo aspect I think there is a good mix of traditional and network type of avenues you can approach with this that will likely add to your plans;
Music blogs - classic path but the reach to passive listeners can be huge. People use blogs to tell them what to listen to. They respect established and fresh platforms or curators to point them in the right direction to what they should be listening to, so hit up submithub and get your sound out to whatever blogs you want that aligns with your genre. Even the niche ones as sometimes they have real hardcore new music fans. On top of that, be proactive and offer an exclusive or a feature to blogs not on the submithub roster, such as earmilk or stereofox. 
Radio - Use the tunein app and similar to blogs, submit your track to as many stations as you like. The aim here is to tick off the volume of countries being played in, who knows what opportunities that could open up. Reach out to the traditional ones plus the smaller online and community based stations, these are the real music lovers who will share your sound to likeminded communities. These are the merch buyers and gig goers, not the one time streamers. 
Align yourself with young adult TV - there are plenty of articles online about how to do this so no need to go into detail here but there are so many reality drama type shows that play snippets of tracks and that could be a real winner, again based on your demographic and their tastes, is that something that aligns?
Play live - when everything opens up again, get out and play gigs, thats where the real value is and support other established artists so you reach new ears. Who else sounds like you but is a bit further long the journey that you are? Find them and offer to open up for them. This is a great way to showcase your talent, as again, the real music fans turn up early to see the support and its not uncommon for people to then engage with the support act following seeing the headliner. 
Collaborate - check out the latest signings at paradign booking agency and see who would be of interest to collaborate with. Again, established fans see a new name working with their artists and they want to check out who they are - new ears and potential new followers organically.
Do not, whatever you do, pay for likes, plays or follows, fans see through that and puts them off. They want to connect with your art first and then you as a person. Offer that to them and brighten their day authentically. Cool song, good luck with the journey, enjoy it! Chris

Chantel Van T submitted media.

Come To Me by Chantel Van T

Chris Lovett

Hey there, thanks so much for sharing this, I really enjoyed listening and taking it all in. As you're looking for promo support, we'll just stick with that for now but the track did sweep me away for a few moments and I thank you for your creation.
So there are a number of things that as an artist you can do yourself without too much financial investment but does require some time and patience, but it will all be worth it in the end. 
The first thing though is understanding what your version of success is. What do you want to achieve? What are your expectations? What are your self limiting beliefs? Understanding those up front will get you clear on the effort, risk and reward you could be moving towards. Some artists are happy with getting enough to pay the bills as long as they can create, others are happy with part time creation and not having to struggle and some want it all. Maybe you're just seeing what happens and thats ok too. 
Ok, so with all these things to try we are looking for momentum. We're looking for a consistent stream of activity from you and your ever growing network, because creating the track is the first step, getting people to listen to it is a whole new ball game. 
Blogs - There is one platform I know of called submithub where you can send your track of to multiple blogs at once. You can choose which ones suit your sound and then they can choose to play it or not. Choose as many as you like but not all blogs will be on here so to supplement this, also do your own research for those not on that platform. Earmilk, stereofox, pigeons and planes are highly respected and always worth sending music to. The reason why blogs are so important is because they already have an audience. People sign up to them so they can be told what is cool and what to listen to. Listeners don't necessarily have the time to go searching for music so they need it put in front of them to decide whether its worth their time or not. When submiting your track to blogs, also offer premieres, interviews or give aways as that can add more value to your offering. Keep a track of which blogs you have written to and they will be your friend whenever you put new music out.

Radio - Again, simple but effective. All artists want to be played on the radio across the world, right? So take the same tactic with the blogs and use tunein or another radio app to find a few dozen stations to send your track to. Focus on the genre and at what level as you dont want to be submitting it to just mainstream top end stations as you may not get any response at this stage, you may do and its worth a try but always chip away at the low hanging fruit first. Small online stations, stations dedicated to specific genres or stations based in certain parts of the world are great to get on as they will have a niche fanbase that are more pro music discovers that just your average fairweather listener. It should be pretty straight forward to identify a station, check out their website or socials and submission process - which is generally sending a link or a file via email / web form. 
You can then tick off the bucket list of having a song played on the radio. What an achievement.

Key thing here is to share any little wins like being on a blog or having your tune played on the radio, wherever it is. Your fans have invested their attention in you and want to see rewards. They want to know that their choice to follow you has been vindicated by you telling them all the good things that are happening. Share, share and share.

Playlists - there are some really decent articles on how to get on a spotify playlist online that you can read, Ditto has quite a good article that will take you through the steps but generally targetting independent curators is a great start. Again requires a bit of research on music platforms and socials but they are always looking for new music to share and when its given to them it makes it easier for them to add to a playlist. The genre for this track alone will put you into a category of other alt-folk / chill that is really in demand. Find those playlists and find those curators and tell them about yourself. 

Collab and Copy - When you see playlists and likeminded artists, find out more about them. Who do they use to mix their tracks, what producers to they use, do they have representation, if so who. Who is their booking agent? All these things bring more information to the table. if they already like an artist who sounds like you, maybe they would like you too? Also collabing with artists is not only great to learn and stretch your creative juices but you get associated to them and their fanbase. It also adds more support opprtunities in the future when we are playing live again, fully. I would check out paradigm booking agents and see their recent signings as that will give you an indication of who they are lining up to put on at festivals and gigs over the next 2-3 years. Each agent has a rough strategy, play at certain venues and get connected to other established artists, if you can work with those newly signed artists just as they have been picked up, they could still be 'reachable' and willing to work on something together. As they then progress, you can see their movements and choose to copy if you so wish. 

Finally, a few other artists that would be worth taking a look at, George Holliday producer and puts out lots of content about his journey from unsigned artist to label signed. Tiphanie Doucet - quite similar to you actually but she used fluence as well and I see her doing some really cool things. Latir, Press to Meco, Ayelle, Marie Dahlstrom, Tusks - all very talented people, some different genres but are all on a similar journey. 

Hope that helps to get you going, good luck with it all and look forward to hearing more. Chris

Femke Weidema submitted media.

Tell Me It Ain't Over by Dancing on Tables

Chris Lovett

Hey guys, thanks so much for sending through. Like the track a lot, i'm sure it will be a good hit. I do love a fun fact! Ok cool, so if its just promo stuff you want to get into then, lets get straight down to it. I dont think this needs tweaking anyway, its mixed really well, sounds crisp and full of energy. 
First things, first - what is your idea of success? What are you trying to achieve? Whats your goal with the band? As long as you are all on the same page with this, thats great but getting clear on the outset is vital otherwise you'll be pulling in different directions. 

With getting this out there and making noise, there are quite a few things you can do yourself that will supplement the things you already have going on. I've just looked at your tour venues and they all look bang on for an exciting up and coming band. I've been to many of them so to already be associated with those venues is a big thing. 
So, you may have tried some of these things already but a good refresh never hurts.
Blogs - listeners are known to like well known and respected platforms to tell them whats cool, thats where blogs are great, so utilising their platforms reaches that demographic that requires trend and to be part of a tribe or community. Stereofox, earmilk, pigeons and planes come to mind straight away as my favs and i'm sure you have plenty yourself as well. However, there are hundreds of smaller blogs that attract more dedicated fanbases and niche listeners and those you can pick up via a plaform called submithub. Its a one stop shop and you can submit your track once to many blogs and see which ones pick it up and feature it. I think its free but you can pay a little for added extras, depending on what you want to do. With your bio, i think you're gonna get a lot of attention but a good offer or an interview or an exclusive wont hurt.
Radio - the classic BBC introducing is always a good first step if you havent done that already. Easy to submit via their website and nothing to lose, right? But again, the niche listeners who are searching for their new favourite band may not connect with mainstream media so you have to skirt around the edges. I would recommend the tunein app to look for stations (traditional and online / community) where your sound fits best and then proatively sent them your tune to play. If you want to target UK and US stations, go for it, however there are many more countries that love your style of music, Denmark, Sweden, Norway, Czech Rep, Holland to name a few and wouldnt it be great to say that your music has been played in many countries around the world? If you cast your net wider, who knows what opportunities will come from that. 
Collab - with your tour coming up you may not have much time for this but maybe one for the future. One of the best ways to get into new ears is by associating yourself with other artists. The chain goes, listener finds artist they like, engages with their work, sees someone else featured on a song they like, looks them up, engages with their music, becomes fan. And so on. Whether its overt as featued vocals or in the background like produced or co-wrote, it extends the network and picks up a different kind of listener. Also this avenue allows personal growth in creation and can spring more ideas for future projects. It could be a win win. But who are the best people to collaborate with, well, this comes back to your own personal why. Your version of success. Find your mates and collab with them, great or find some talented strangers to broaden your mind, great too.
If its the second, head to paradigm booking agents and check out their most recent new signings list, find an artist on there who you connect with and reach out. Those artists signed by paradigm are generally pencilled in for a couple of years of quality festivals and projects so aligning yourself with them early in their journey puts you on the radar and could be a passive listener base for years. 
TV spots - personally i'm not sure how much I align with this one but again, its comes down to you guys as a band and what you want but so many reality drama shows are looking for snippets of tracks to lace between scenes. I've had to endour three season of selling sunset on netflix recently because my partner was obsessed by the trash of it all but mixed in with the drama was some cool music and because I caught that, i then went and found out who the artists were. So theres options there and plenty of free advice and articles online you can absorb with PRS etc. Theres also the options of games and adverts if thats of interest. My friend Franko Fraize is a big QPR fan and his track was played at Loftus Road stadium at half time in one match. Is that an option for you guys if your a Dunfermline fan for example?
The live stuff and support slots it sounds like you already have that sorted which is great. 
And finally one more thing which should be quite fun is to just keep an eye on your favourite up and coming artists and see what they do. As a creative community, people are always trying to rehash old ideas (theres never a new idea, just a reworked one) and so why not see what others do and copy or make it more relevant to you. I've with amazing creatives like Kojey Radical, Sofia Thakur, Marie Dahlstrom, Rak-Su, Petrie, Sipprell, Rhys Lewis, Press To Meco, Jaz Karis and a few others but check those guys out and see what they are up to. It could give you the inspiration you need to spring board you to the next level. 
Look forward to seeing how you guys progress and good luck on your journey! Chris

Terra Garman submitted media.

Murky Waters (mastered) by Terra Garman

Chris Lovett

Hi Terra, thanks so much for sharing your work. This piece is definitely unique! The distortion and reverb on your vocals are way out there and different than most things I have heard. It feels somewhat psychedelic and the off key dancing constrast with the guitar chords makes the listener have to work quite hard to grasp your words. Although your submission does say mastered, the end of the track just cuts off so just as a side note to make sure you revisit that before releasing it out. The reverb and mix down against the guitar may also need revisiting as it doesnt sound aligned, they clash a bit too much. Around 0.49-0.51 your vocals also just cut out so not sure whats happened there with the edit? I think it has its place but will be an acquired taste for some. 
In regards to promo of your work, I think firstly you need to get a goal in mind as to what you want to achieve. Whats your plan? Do you want to make music for fun, play live, create, make it 'big'? What do you want to do? Once you have an idea of that then you can align your work against that plan. Be honest with it as well, most people just enjoy the ability to create art and share it with the world without expectation. If people resonate with it, great, if they don't you still have that life experience of creating a piece of art and being happy with the final version. 
When you are ready to put stuff out, check out submithub for making your sound get onto music blogs. People use blogs so a renowned brand can tell them what is cool and what to listen to. Finding your way onto those platforms is a great first step. It requires some admin but you will reap the benefits weeks or months into the future as people find you.
At the same time you can use community and online radio to push your sound out. At this stage you're just looking for regular plays from other places and new ears. The submission process should be similar to submithub, find the station you want to be on (eg on the tunein app you can search a station that fits your genre) and then do the admin behind it. Its likely going to be sending an mp3 file or a link with a bio and any social media links. It may also be an idea to send them your track 'Venue' as well so they can pick.
I think social media will also play a part here, having a good bio that people can connect with will allow the listener to check you out as well as your music. They can then choose to go on that journey with you based on whether they connect with your story. People love a good story.
When we are a bit more back to 'normal' re gigs and events etc, collaborating with others is a great dual purpose activity. Not only do you get to create with someone else but if you write, produce or feature on someone elses track, they're fans and listeners will wonder who you are, and subsequently check out your stuff. This is a great way to get on support slots as well with other artists, when they play, you play and you open yourself up to new ears every time which is promo in itself. 
Conscious that there are a few things here admin wise to do so make sure you dont let that overtake your creative side but a good balance will help you see the fruits of your labour. All the best and good luck!

Henry Alexander submitted media.

In My Shoes (official) by Henry Alexander

Chris Lovett

Thanks Henry for sending over this tune. Some poignant words and a great sentiment behind it. Theres a lot more empathy and emotional intelligence society could show, its a real gap in our general consciousness. Overall I think the tune was decent, its well put together, punchy and to the point which is good. I like the setting you had for the video, noir, gritty but also somewhat playful in your presentation to the viewer. I really like the guitar in this and the slight fuzz as well. Nice work. 
In regards to promo stuff, I know that bandcamp is a great place for this type of tune and i'm pretty sure they are having certain weekends where there are no fees for people buying or downloading tunes so that could be a great way to entice people over to your profile. If you havent got on that platform already, do so and also make yourself as available as possible on others such as lastfm, deezer, other streaming services and xbox live. People are always looking for something to listen to and they will search for it the strangest of places.
Right now, I think we all need some positive creation so I wonder if theres anyway that you could play around with this track and others you've created and maybe do a behind the scenes stream or live gig from your home / park or something that gives people a look into how you pulled this together? Music fans do like to try and understand how a musician put things together as all they see is the finished, polished article. How can you reach out to your listeners and show them more? 
You may already know this but there is a platform called submithub that may be a great place to start to get this track out to music blogs. I'm sure you can do this for free if not a very small amount of money but that would give you an idea of how far it can reach. At the same time, do some research on radio play as well, you could possibly get this played in various other countries if planned right. Head over to the tunein app or a similar platform and just look for interesting radio stations, community and online stations that fit your sound. Then research their submission process, which will likely be through their website and sending an mp3 or a link. These avenues are rarely visited by artists so being proactive like this will get some momentum swinging your way. Although you dont want to be spending too much time on admin, there are so many resources out there that can support you in your promo journey, it just takes time to sift through them all. I would recommend following my friend George Holliday as he has just had some success with a couple of tunes and he has documented quite a bit of his journey and there may be snippets in there that you can replicate or spark your own idea. 
Keep creating Henry, we need this right now. Keep up the good work and best of luck with those avenues. 

Kiani Alexandra submitted media.

All Talk by Kiani Alexandra

Chris Lovett

Hey Kiani, thanks for sharing. Enjoyed this track, i love a dark underlying bassline / synth mixed with delicate and sweet female vocals. Its that mix that drew me to the Timbaland / Aaliyah combo in the early 90s. I think the overall layout of this track is super professional, everything about it is quality, the wordplay of your lyrics, the build intro, subject matter, variation in delivery and connectedness of the words together knit really well. Massive thumbs up from me. Well done! One very small thing I would have liked is a bit less of an abrupt ending as it contradicts the start which is a slower build but maybe a classic fade out would have worked well here. I got really into it and there was still a lot happening for me so maybe one to consider in the future. Posion Ivy is a banger as well by the way. You've definitely got something.
In regards to promo, theres quite a bit you can do yourself to help swing that pendulum and build momentum and as an unsigned / up and coming artist I think its great to take some ownership of the process so you can understand what works and what doesnt. You also learn loads about yourself in the journey.
Submithub - You already know this but creating the art, is the start. You need to get it out so people can listen to it. Then they can choose to engage with you based on the quality of your creation. Head to this platform to gather a large amount of music blogs and send your track to them, build a catalogue of blogs that fit your sound and submit away. There will also be loads more not on this platform so also do your own research for blogs like earmilk, stereofox, pigeons and planes and send to them. Maybe aim for 25-30 submissions right now its being prolific, not perfect. Just take action, dont ovethink it. 
Tunein / Radio / airplay - To accompany the blogs, traditional and online radio play is firstly a dream for most, (mama my song is on the radio!) and secondly its a lot easier now again because being proactive and submitting songs is how most stations find new songs to play. Find stations that are aligned to your sound, across the world, and research how to send them your song. It will likely be an online mp3 / link submission so get on and do that. Maybe offer to do a phone interview as well? Maybe the same volume as the blogs, you decide.
When things start happening, its key to share these with your followers. This builds the connection you have with them as it strengthens their choice to take the time and attention to listen and keep an eye on you. If you show them things are moving, they feel right that they followed you at the start. 
I honestly think you're one of the better artists i've had the pleasure of reviewing on here so take a look at the paradigm booking agent website, they have a page of new artists they have signed. Speak to them. reach out, see if you can collab, there may be your new fav artists in there and no one knows about them yet but clearly the industry does. They would have been highlighted as special, and you need to be as well but its all about physical and virtual proximity, the closer you are to exciting up and coming artists, you become the exciting up and coming artist. Look up the law of attraction. 
Conscious that these things are quite admin heavy, so make sure you dont spend too much time on this and not create but dedicate some hours to this, you'll see the fruits of your labour in the days and weeks ahead. 
Listen to others - Expand your knowledge and listen to other artists and you may get some new ideas, here are a few I would recommend from the UK, Danny George, Latir, Intalekt (has his own radio show as well), Marie Dahlstrom, Naked Eye, Carmody, Blue Lab Beats, Natty Reeves, Simon Jefferis, George Holliday (he is also worth following as he has just signed to a label deal and has documented everything), Sam Wills, Jords, Olu Bliss, Petrie and Raveena. Also take note of who they work with both from a musical perspective and industry perspective. 
Anyway i'll stop there as thats quite a bit to be getting on with, hope that was helpful and thanks again for sharing, you've got a new fan in me (followed on insta). Good luck and let me know how you get on. All the best! Chris

Christopher Cloud submitted media.

In Two Minds by Ocean Dreams

Chris Lovett

Hey there, thanks so much for sharing, i'm diggin this tune, the underlying bassline does it for me on this. Everytime I hear a wavy dark bassline, i'm in and I thought this track was really well put together. Everything blended really well and sounded very professional, however as a listener, I was left a little shortchanged at the end, I felt it ended a bit too sudden as I was really getting into it and could feel that there was another chorus coming before an outro but i was surprised and a little disapointed that it finished. Maybe thats something to aim for moving forwards aiming for around the 3 min mark and beyond so the listener feels a sense of satisfaction. Other than that, really liked it.
In regards to promo there are a number of things you can do yourself to get started with this, some you may already know but its the prolific approach to promo that helps songs get out to people, once they are there, its down to them to decide on whether they engage with you further based on the quality of your material, they just first need to know its there. You need to come up with a plan of action which will take some time and a bit of admin.
Use submithub to target a volume of blogs that you would like to reach out to. Dont be shy on this, go wild if you want. Then research another 5-10 blogs not on the submithub platform and proactively send your track to them. I'm thinking earmilk, stereofox etc. Collect information of how many blogs are out there and just see their submission criteria, what are they looking for, where are they based, whats the process etc. We are here to build momentum.
At the same time, do this for radio. Use the tunein app or another one similar where you can see online, community and traditional stations and find out their submission process, probably through their website. but do the same here, create a list and send them your track. Maybe even offer to do an interview at the same time, some community DJs like that. Again, right now we are just looking for different platforms and places where your tune is being played. You can then share details of that with your audience which gives them reassurance that you are credible and almost repays them for the trust they show in you by following you and liking your social media. It shows them that they were right to give you some of their time and attention. 
Whilst this is happening, build up some opportunities for collaboration as working with others opens up the mind to new things, new ideas, new ways of working and new connections which maybe opens new doors. Build up a list of producers, writers and mixers who have worked on tracks that you love that are around the unsigned area, people like Danny George, intalekt, latir, marie dahlstrom, naked eye are good starting points and you can see the people they have worked with and you can see the connections. Another good way to gather possible people to work with is by seeing who booking agents have just signed up. Head to Paradigm agency and they show you what up and coming artists they've just signed. Of course, if they have been highlighted by an agency, clearly they have a rough idea that they could be magic and the great thing is a lot of these artists are at the very early stages in their careers so are more open to still learning their craft with others and maybe when lockdown ends soon, they would play at smaller venues, which if you got in there with them, could also feature you and you could support them? Lots of opportunities there but with this stuff you have to be proactive. Creating a track is just the start of the journey unless its just for you. Understand what you want to happen, what success means to you and create the time to push your art. Thats plenty to be getting on with so i'll leave it there for now, happy exploring and I hope that was helpful. All the best! chris

Etienne Rosas submitted media.

Stranger (lyric video) by The Revies

Chris Lovett

Hey guys, thanks so much for sharing this track and video. I thought it was decent and enjoyed it. The structrue of this track is well put together, it gives plenty of rock for those who are looking for it and also enough space for the thing to breathe and lyrics to come through. I also really appreciated the retro looking visuals, they added a different lense to it all. Good work guys.
In regards to some promo collab advice, i'll list out a few things you can do on your own with little / no cost and then some collab opportunities that you can proactively get yourself.
Blogs / Radio play - very limited people will know about your art unless platforms tell others about it. The classic music blog and traditional radio play are still a great way to get into peoples ears. Try the submithub platform for a bit of a one stop shop in regards to submitting your tune to a number of blogs at the same time. You can choose which ones you want based on genre etc. On top of that, do some research for blogs which are not on that site, earmilk, stereofox etc. After a decent afternoon researching you should have 25-30 music blogs that you can submit this to. Go ahead and do that and see what you get back.
The same goes for radio play, internet stations and community stations around the world. Tunein as a good place to start here. The same approach with the blogs, spend a few hours researching stations that fit your sound and look up their submission process, it should be pretty straight forward, online mp3 or link that they can review and decide whether to play it or not. Those fresh ears can then choose to listen to you and engage with your platforms, which should be clean, include information about you guys and up to date. The last thing a new music fan wants is to connect with a new artist only for them not to have any avenue to do that.
Get on as many musis platforms as you can, soundcloud, lastfm, bandwagon and of course the mainstream spotify, pandora, deezer etc. We need to find you, so make yourself available.
In regards to collab, these are mostly done through opportunities that present themselves by people you know or would like to know / work with. Some people like to create together and their contact details are readily available so take advantage. Again some more research required here but who will be playing at venues near you in the future? Who has played at venues near you in the recent past? Who are you associated with on spotify (the people also listen to.. section). What are they releasing, who are they working with, do they have management / booking agent? Collecting this information gives you a landscape of the industry and a list of potential contacts where you can reach out to and do something. 
The booking agents I used to work with would also have a plan for their artist to play at certain gigs, support certain artists and feature in certain publications. Find out who some of the bigger booking agents have recently signed (Paradigm) and research their history. Who has produced their tracks, who writes with them, mixes their tunes, where they rehearse etc. When live music is live again, follow what they do, see what happens and align yourself with them. Maybe even reach out and collaborate early so when they blow up, you will get the blow back. 
Bottom line with your art guys is to enjoy the process, enjoy creating and playing music. Its a privilege to be able to make music together. Understand what success means to you and be really clear on the things you are going to do to achieve that. Hope that all helps get you on the path, be open to opportunities and go get what you deserve. All the best!

Sukh Krishan submitted media.

Nightingale by Sukh

Chris Lovett

Hey Sukh, thanks so much for sharing this piece. Before I start, thank you for all the work you and your colleagues do, the people know the real value even if the leadership dont. In time, it will change. In regards to this piece, I thought it was well put together and the build throughout will take the listener on a journey. The vocals, poignant of course intertwine well with the musicianship of the track, personally I would have liked more harmonies in the powerful sections with the strings to really emphasise the messages you are portraying. But overall, the actual words you use create a sense of safety and a view into real life that sometimes, we are a little bit blind to, or choose to ignore because its too scary. Massive congratulations for bringing this together and shining a light.
In regards to promo of it, first thing I would do is let you know of two other artists who I know that work in your field Rony Berrebi and Tropico Don, both super talented but they would be great people to reach out to as they have done the same as you, Rony especially as been writing material for years and was recently on ITV campaigning for more mental health funding for NHS staff through his songs. 
There is also a lot you can do yourself that will catapult this track and make people aware of it. The music blog and internet radio avenue are great paths to push this out and allow platforms to house it. Head to submithub and select a few blogs on there that align with your genre, you can choose how many. Then do the same with radio, head to the tunein app and select some stations that fit your sound. Imagine this track being played in different countries, thats whats possible here so make use of online submission processes into community and online radio stations. At this stage we need people to hear it and they can choose if they engage further with you as an artist but they first need to know the music is there which is why you need to utilise these platforms. It may be a little admin heavy but it gets you on the path to creating momentum. Whilst doing the radio offerings, i think there could be scope to be proactive and offer to do a quick interview to accompany the song. 
I think the collab option is also a great organic promo avenue and if you did want to reach out to Rony his followers will also catch onto you. 
Of course we all know social media can be a great way to push your track but see if you can get yourself a profile on some of the smaller, more niche platforms such as bandwagon, lastfm etc as you'll find some real music snobs on there who feast on finding unsigned artists and then telling their friends about them. Theres that desire to know about an artist first so a smaller but deeper community reside in those areas. Opening up your view on this as well, I wonder what other health staff across the globe are creating music, I wouldnt be surprised if someone out there was compiling an album or a playlist of all the singing doctors during this pandemic. If you cant find one, maybe you could bring it all together!?
Anyway i'm conscious that you'll be super busy being a hero so i'll leave it there for now but hope that helps and gives you a start into moving this track forward and getting it heard. All the best with it and thanks again for all you do. Chris

Keith Mosfet submitted media.

Breathe by Keith Mosfet

Chris Lovett

Hey Keith, thanks for sharing. I enjoyed this track, it had a sense of bulletproof youth to it, no fear and anything is possible and thats a really good skill to implement into a piece like this. Whether that was the intention I dont know but it wouldnt sound out of place on a coming of age film. Its a brave thing to present something under the 2.30 mark but I think you can get away with it here. Personally I would have liked the track to be longer, maybe add more substance to the verses and they do hit straight into a build into the chorus plus I think you have room for a bridge, we are on the beginnings of the end before the 2 min mark so it smacks you in the face quickly and runs off, which works for some but maybe not others. This art is neither right or wrong, it just is but one thing to consider moving forwards. 
In regards to promo of it, I can see that this track has already started to pick up some pace on spotify which is great. The key is to always keep momentum and generate the small wins. When artists attract new listeners that are instantly drawn to them by a few different things, proximity, quality of the track or because someone told them to listen, whether that was word of mouth or blog, radio etc. Once they are in, they want confirmation that they spent their time well finding out more about you, when you post updates and progression then that gives them the reassurance that you are still worthwhile to listen to and get their attention. Getting featured on a music blog is easier than you think and just requires a bit of admin and time. Go to submithub and you can submit your track on there to a number of blogs at once and also instagram influencers if thats the way you want to go down (personally not for me and I would see if it aligns with your values as a musician). Send to whoever you like and see what you get back. At the same time, research other music blogs that are not on there, my favs are earmilk, goldflakepaint, stereofox, pigeons and planes but there are loads and they all want to hear new cool music like this. 
While you've got that bubbling away and waiting on responses, you can do the same with online and traditional radio. The tunein app is great for getting an understanding of the volume of stations out there that play all sorts of music, again they would have their own submission processes which are very similar to the blogs you just have to find a batch of stations from across the world that you'd like to send your track to. Maybe set a goal of researching 20 stations and submitting to them, maybe more, up to you but what a success it would be to have your song played in different countries. These small 'wins' will start to come through staggered and then you can share each one individually giving your fanbase confirmation you are making moves whilst also collecting genuine collaborators and contributors. Follow each blog or station that plays you plus the people behind them, the DJs, the writers etc. This build your network which we'll come on to now.

Collaboration is a great avenue to open up opportunities, either by writing, featuring, producing or just being around other artists generates ideas and creativity. Working with the right ones at the right time can open up your fan base to new ears and they can then decide to stay with you or not. Who are you listening to right now, what other artists around your level or just above are you inspired or influenced by? The artists who generally have just landed a booking agent are often the ones who have a plan set out for them. Follow them. Connect with them. Paradigm is a great platform to see who they have signed recently, connect with any of those artists who you like and see whether there is anything you can do together. Collect a batch of companies through research that you can regularly see where they are focused, what is trending etc. The booking agent will generally have a tried and trusted plan of getting that artist to play at certain venues or appear on certain publications, events etc. Why not offer to support them at those events (when we are allowed out again). People connected with that artist will see your name linked to them and it will stick. So gathering this information will help you be a bit more tactical around your next moves.
I would also recommend getting on some more music platforms, people consume music in all sorts of different ways and the more platforms you are on, the more ears you will reach. Consider bandcamp, lastfm, googleplay, xbox live, cdbaby and others where your profile can be the same as what is on your soundcloud or spotify but be available to all. 
Anyway that should be enough to get you going and you'll start to turn on some more lights once that momentum build, but one thing to remember, dont let all the admin get in the way of your creativity. We need you to make tunes so keep that first and front.
Hope that was useful to you, all the best with it! C

Sedrick McLean submitted media.

Show And Prove by SeddyMac

Chris Lovett

Hey Sedrick, thanks so much for sharing. I loved the back story to this track, i'm sure this will resonate with a lot of creatives. Its also a glimpse into the graft that the day to day listener doesnt get to see. The wordplay on this I really liked as well. The blend between bars and harmonies is a really good mix, keeps the listeners on their toes. As you're just looking for promo ideas we'll stick to that.
There are a lot of things you can do yourself that doesnt require too much money but does require some time so its wise to balance the time spent on marketing and promoting and creating. 
Firstly I would get clear on what it is you want to achieve, what is your goal? What does success mean to you? Is this something you want to do full time, just for fun, part time, make the big time, major label, indie label, write for others etc? If you're clear on that it makes it easier to set smaller goals to get there. This may change over time but its good to get a rough idea.
Some of these you may already know but its good to just check in to see if you're doing them regularly. The blog platform is a real good go to so you can get in front of new listeners. There is a platform calles submithub that has dozens of music blogs signed up so you can submit your track once to a batch of blogs that fit your genre. Whilst you're doing that research other blogs that feature other artists you admire in and around your level. GoldFlakePaint, EarMilk, Pigeons and Planes, StereoFox are just a few that spring to mind but there are hundreds across the world. Target a decent number and just submit your track. Set a bar as low or high as you want but you want to build momentum, not the big smash. At the same time as the blogs, radioplay is another way to get your tune to new ears. The tunein app is a decent way to research online stations that fit your sound or that dedicate themselves to unsigned or underground talent. Again we're just looking for some plays here that you can share to your followers. They want confirmation that they were right to spend their time listening and engaging with your work, so sharing details of things happening cements that for them. We also want to hear from you as the artist, so offer to do interviews for radio stations or other things like a freestyle or live version of one of your tracks for them. Setting those two things up should keep ticking over but it always needs revisiting, there should always be something happening. Next up would be the collab part. People open doors for other people so its about being proactive and alive to those opportunities. You've got The Frequency producing this track but who outside of your network could you reach out to and work with? From a UK perspective, producer wise check out Intalekt (who also has a radio show), Blue Lab Beats, Danny George, George Holliday, Thomas Prime, Natty Reeves, Alfa Mist and Simon Jefferis, they have dedicated followers and are still reachable. They work with their friends and community so reach out. Other artists to maybe feature on or get to work with here are Petrie, Latir, Naked Eye, Marie Dahlstrom, Abhi The Nomad and Ayelle but this is not an exhaustive list, go and find people you admire and do something with them. Their followers generally check out others who they are working with so its a great way to meet new artists, collaborate and get to new ears. The algorithms of spotify etc will pick up that your name features with others so when people scroll through the similar artists list you may be on it.
Its a bit tricky at the moment with Covid to go out and do more shows but it sounds like you have done plenty in the recent past, one thing that tends to work here is the support slot and the trendy venue. In London, we have a few venues that are known to be the hot bed for new unsigned talent that booking agents put their newly signed acts on, these are only small venues but people want to be affiliated with it, hence label people go there on the search for talent. Which venues are there in and around where you are that have that? Again this may be back to researching other artists and their progression, which is pretty simple to do but not a lot of people do it. If you look at a booking agent like Paradigm, they have a list of newly signed acts that have not released too much but you'll be able to see where they have played and what they have coming up. These are strategically planned but their agent who is aware of trends and upcoming things that are not yet common knowledge so its wise to follow them and maybe add them to your list of reaching out and working with (eg martha hill). When clubs open up again, find out who the DJs are at those clubs (that play new stuff not the old stuff) and again send them your music, they will likely have a following and set up playlists and mixes that people want. There are loads of other music platforms that people use so try and get on as many as possible that link back to your social media. LastFM, Bandcamp, CDBaby etc all have audiences. Tidel, Deezer, Google Play and even the Xbox live community! Make it easy for people to find you, they can then choose to engage with you or not. 
Anyway, i'll leave it there for now as thats a lot to be getting on with. This industry is viscious so always find the love in the creation and never lose that, the rest is just BS. When I was putting music nights on in London, the best bit was people enjoying the music together, there was no big shots there, it was just us as people, living life and enjoying live music. Treasure those moments and enjoy the journey wherever it takes you. All the best! C

Tropico Don submitted media.

Fade Away by Tropico Don

Chris Lovett

This is super cool, thanks so much for sharing this delightful and delicate track. I can totally relate to your story, I was stuck in the 9-5 and comfort zone bit knowing how to get out so I sold everything and went travelling and found myself, finally. That time to stop and escape are generally more valuable than powering through like we are supposed to do. I've been that person on the underground, waiting in queues on trains, all of it. Anyway this is about music, i'm sure we can share our stories another time!
I really enjoyed the whole thing, the audio alone is just magical and combined with the visuals just bring it all to life. Those interjections of 'you shouldnt be bringing your problems... ' etc are just super. I cant fault this track at all, it really nails it for me, you leave enough spaces for the listener to absorb the essence of it and then sprinkle it with soft vocals and powerful messages. Its one of the best tracks i've reviewed on here for a long time, well done! 
In regards to the promo of it, there are a few things you can do that are either financially free or dont break the bank. They may however take up some time so just remind yourself to not get caught away from creating.
First avenue to explore is the momentum of everything, you need to identify and collect small victories that build your steps, going out for the big win doesnt generally work for most artists so its the smaller steady one foot in front of the other type acticvites that build us up. We learn to celebrate these smaller achievements as well. 
Blogs and radio - head to submithub and submit your track to whatever blogs you want that are on that platform that fit your sound and overall values as a person and musician. Stay away from the insta influencers and any pay for plays / likes / follows, we all see through that. At the same time, research which blogs are not on that platform and submit your track to them as well. Come up with a number, maybe 30 blogs to target a mixture of submithub and others and see how many choose to feature your track. If you have a number of them, try and stagger it so they dont all post something on the same day, this is the momentum thing. Earmilk, stereofox, pigeons and planes are some of my personal favs. While these are bubbling away in the background, do the same with radio, online, traditional and community. Tunein is a good place to start here, again we want to achieve radio play in different countries on different stations, so collect a batch of stations that align to your sound and be proactive, send them your music and also offer to be interviewed or do an acoustic version of one of your songs (Orions Belt is also a tune by the way). 
Each blog appearance of radio play, share it. tell people about it. When new fans hear you and follow you, they want reassurance that their time and effort was well spent on you, if you do nothing, they will fall away, if you start to progress they will be proud that they joined you at the start and tell their friends. Its almost like they are investing in you early, so show them that things are happening and they were right to stick their attention and energy on you.
These things will be a bit adminy by worthwhile. 
I would also recommend settling on a number of platforms where your music is available, the standard spotify, deezer etc get most of our attention but the deep music fans who are proactively looking for new tunes and invest in going to gigs and collecting are on the smaller platforms like bandcamp, lastfm, cdbaby etc so consider getting on them as well so your art is available to more ears. Each profile should always lead back and be consistent, we all choose different platforms to follow our friends and people who inspire us so make sure you send people where you want them and they are happy to engage there. 
The next thing that may resonate with you from your previous life is network, but its slightly different in this industry. Creatives like other creatives to stretch their boundaries so I would consider collab opportunities with artists who are in and around your level who you'd like to do something with, whether thats write, vocals, produce, whatever it is, go out and generate some art with others. This opens your horizon to new ideas, new lyrics maybe but also it taps into their fanbase, no matter how big or small. Music fans will then look you up to get to know who you are and why you are collaboraitng with their artist. If you wanted to, you could target a few artists who have just been signed to a booking agent (check paradigm platform for new signings) and see if you'd like to work with any of them. They will likely be in the early stages of a plan to appear on blogs and stages (when we can go out again) or venues that have been identified as part of the 2-3 year plan. Follow that plan, or at least take note of it so you can offer to support or be in and around those people. Maybe Eleni Drake or Martha Hill might be worth connecting with?
Once the live scene gets going again, there is value in playing live at smal but prominent venues so get to understand their booking processes, is there an agent that works there or a promoter that does all the bookings? Connect with them and be proactive. In all the years I toyed around in the music industry, I didnt know the rules so I just asked for artists to come and play, Kojey Radical, Rak-Su, Stefflon Don, Sam Wills I just asked and sometimes I got a yes but I would have never have been able to experience working with these guys unless I was proactive and took a chance. On other occassions it was a no but I can help in another way, which was also a positive.
Anyway i'll stop there because theres a few things to be getting on with that hopefully get you going but I really enjoyed this and will share on twitter, i'm routing for you! All the best. C

Bo$ Flame submitted media.

Chris Lovett

Wow that bassline! Thanks so much for sharing and enjoyed listening. I think the production on this is decent, theres just enough in there to provide a platform for the vocals to jump out at you from. This is one for the cars. The bassline for me is the stand out piece of the production, its heavy, dark and aggressive and really hits you early, i appreciate that. The rest of it is decent but pretty standard, I do listen to a lot of music and i've heard this similar type of production and layout a few times over the last year or so it may not stand out from that perspective which is why the bars have to be on point. Personally i think the lyrics did a good job to make this a complete package and theres some stuff to work with there. I dont think its the finished article just yet, theres still some gains to be had in the delivery and word play but it works. People can easily capture the essence of the track, theres parts in there that stick in peoples mind so they can go back and listen again. For me however, it wasnt memorable and would be a good album track but not a single, if you know what I mean. I did like the delays in your delivery at times, that was nice. Subject matter wise I wonder if theres more you can expand on, any more of your personality you can put in there? Tell us more of your story, your background, your experiences etc. Let people connect with those stories and resonate with them. One rapper that i've worked with in the past used a thesaurus to add to his vocabulary so he could say the same thing but use different verbs to construct it all.
Promo wise theres a lot you can do for free yourself but it just takes a bit of time and research. Firstly the link you sent on here is from soundcloud, make sure all your socials are connected so a listener can find you on spotify, bandcamp, lastfm, deezer etc. Theres no bio, no information where a listener can connect with you. Also don't pay for plays, comments or likes, music fans see through all of that and are really turned off by the vanity numbers. With this and your other tracks, you'll need to get them onto other platforms with a listenership, such as blogs and internet radio. This is pretty straight forward but requires some repetitive action on your part. Go to submit hub to start with and you'll see a load of music blogs on there where you can easily submit your track with bio. Those who choose to play it will let you know and you can start to get some traction that way. You may need to make a clean version though just in case. On top of that, research other blogs not on that site, theres thousands so take some time to write down a few dozen and what they're looking for and submission process and send away. We are just looking for momentum here, not a big load of activity. Prolific not perfect. Do the same with radio, use apps like tunein to find local stations that fit your genre and replicate the submission process. A lot of community DJs and smaller stations will have a way to send your song so do that and also proactively suggest to do interviews or a guest spot. 
When everything opens up again, research who the local DJs are at the clubs as well and send them your track.
This industry is all about connections as well, so I would recommend finding people in and around your level to collab with. Whatever that is writing, production or features, your network always needs to grow. That way more opportunities pop up and fans of those guys will look you up. In branching out I would suggest checking booking agents to see who they have just signed, someone like paradigm who happily detail this on their website. These artists are just about to be given a 2-3 year plan so now is the time to research what type of social media they have, where they end up playing and who they work with. You could even try and collab with them before they get on the festival circuit. From a UK perspective I would check out Jords, Kojey Radical, Barney Artist, Blue Lab Beats, Abhi The Nomad, Franko Fraize, Funky DL, Intalekt and Danny George. A mix of producers and artists who are doing some good stuff at the moment, what do they do that appeals to you? Maybe reach out to them?
All in all, you are looking for momentum, just a ticking over of activity and a regular sharing of work so people can choose to listen on whatever platform they like best. Hope that gets you going and good luck! C

Hamish Anderson submitted media.

You Give Me Something by Hamish Anderson

Chris Lovett

Hey Hamish, thanks so much for sharing, really enjoyed the track. We'll just focus on the promo activity for now and i was pleased to find plenty about you when I clicked away and looked you up. It appears you are already doing a lot of good things so hopefully these bits and pieces can just enhance what you're already doing. The plays on spotify look good for this track so well done, how can you now get this on playlists of similar artists or sounds? There is plenty of articles available that break down ways you can do this so it may be worth checking those out. In regards to other platforms your track can be heard wider, there are loads of music blogs out there that are looking for fresh music and listeners rely on those blogs to tell them where to spend their time. Hit up submithub for a platform of dozens of blogs you could submit to, plus research another few dozen that would fit your sound and just go submission crazy. We want this track to continue to be a new find for people who can then choose to connect further with your work, so there should always be momentum. The same goes for online radio and traditional radio, use apps like tunein to collect a bunch of stations that fit your genre and research their own submission process. It should be pretty straight forward but you can hit a lot of areas with this simple formula. Maybe even a lot of countries too! When anything positive like this happens, it must be shared to also drive more traffic to your site or profile on platforms. Speaking of platforms, I can see you're on a few alreayd but try and pick them all up so even the more indie ones like lastfm and bandcamp, a lot of listeners go there looking for new music to tell their friends about. 
Being connected is another great way to organically promote your sound, which artists in and around your level are you collaborating with, who have you supported that will support you back? Its easy to reach out to other artists now and work on something together, spotify already connects listeners to what they think are similar artists, are you happy with those artists? What is there listenership like? What playlists do they feature on? Who do they work with etc. Understanding other artists journeys will help your own and collaboration will only positively impact your reach as fans of theirs will be intrigued to know who you are and can choose to find out. Playing live at the moment is a bit of a no go but what are you doing to plan for 2021, what venues are in and around your catchment area that have already booked bigger artists? They likely havent filled those support slots yet so there could be an opportunity for you to get in early. The amount of artists in London that use the support slot root to new fans is massive. Sometimes I would just go to shows to watch the support act as they had so much buzz. Theres so much you can do for yourself on a small budget but it does require time and a bit of admin, so make sure to not get caught up in that and not have enough time to create, thats the whole reason why people like you are important. The aim here is to understand what you want to get out of all of this, what does success mean to you? Then build momentum with very small goals, not massivel ones. The movement just needs to be ticking over regularly and then every 6 months or so you can stop and reflect and see what you have achieved. Radio play in x countries, featured on x blogs, supported xxx, had an interview with xxx, released xx tracks etc. The more doors you open yourself the more opportunities you will get. Have fun with it all and best of luck! C

Gianni Bodo submitted media.

Hurricanes and Butterflies (Flowers Don't Die) Lyric Video by Gianni Bodo (feat.) Brigitte Pace

Chris Lovett

Hey Gianni, thanks so much for sharing this track and video, i enjoyed it and I chear why its gathering some traction in these anxious times. I liked the harmonies and the combination of where we are and the hope it brings. Timing wise, I think you've got this song just right, it gives the listener just enough to be satisfied but also want to hear more. The only addition I would have considered would to make the intro a little longer before you come in with the vocals to allow some tension and a build, but to be fair you get an overall build throughout the track. I thought the structure was good and the lyrics are poignant. I was not a great fan of the video to accompany it, although they are great shots of nature they feel like stock images and for a track like I think we need more real people in it, maybe a mixture of black and white in the more sombre parts and bright colours as we peak. Im also conscious that we are in lockdown and getting footage may be difficult but if you have a good network of creative people around you, maybe they could have supported here? If people are finding your work on youtube, they generally want to see the artist otherwise they will go to other streaming services for just audio. Maybe one to consider when we come out to a new normal?
In regards to the promotion of it there are a few things you can do yourself without spending a lot of money to widen your reach. I see you got a good review on Montreal Rocks which is a good springboard, how can you get loads more of these? Music blogs are a great way for listeners to find new artists, we always want something new to tell our friends about so have a look at submithub and see which blogs fit your style and send your track to them. Also research blogs that are not on that platform and collect 15-20 blogs where you can submit your work, maybe more depending on how much work you want to do. Offer to be interviewed, offer an acoustic performance, whatever you would like to be featured on those platforms. 
At the same time as the blogs, you should be crafting radio play from around the world, I like finding new stations on the tunein app so similar to the blogs, use that as a start point to submit your tune to them, research their submission process or who hosts the shows and gather another 15-20 or more if you want. Generally their submission for music are on their website or social media. 
What we are looking for here is momentum, a blog feature here, a radio play in this country, followed by another radio play in that country, this is all good stuff to continue to build the progress. Great that it is already being played in Italy and Sweden, now go get it played in 10 more countries.
Every time something happens like that, share it with your followers, they want to see you doing stuff so they get confirmation that they were right to give you their time and attention, your facebook looks like you're doing that so keep that up. There is no harm in re-posting the same thing a week or so later, chances are some of your followers would have missed it first time around.
Now is also the time to get creative, so can you do a lockdown gig or acoustic video for us to enjoy? Can there be a video chat with you and Brigitte telling us more about the composition, how long it took to write etc? This is the stuff people love as it gets underneath the skin of the song.
Your social media looks in decent shape but what other platforms are you missing where listeners are waiting for you? All artists should make it as easy as possible for people to find them so if you are not on these platforms already, get on them. LastFM, soundcloud, bandcamp, pandora, Believe Digital, CDBaby, firetunes, TuneCore, EMU Bands (these ones can get you on to the xbox live platform), iheartradio and tidal rising. Again pick which ones fit your brand and go from there. Be careful to balance admin with creativity.
Whilst you get some traction from this there may be some opportunity for the track to be linked with other media like advertising or TV, you could sign up to someone like SoStereo but again this is up to you how far you want to take it and if it fits with your version of success and what you stand for.
Connecting with other artists is also a great promo avenue that presents its rewards months if not years later. Being connected with other artists opens up more listeners who want to check out who you are, a great way to do this is to see who has just been signed by a booking agent as generally they will have attracted some attention already so reaching out and collaborating with them whilst their team are planning gigs and festivals is perfect. Sound out some agents like Paradigm and check their latest signings page.
Anyway thats plenty to be getting on with, it takes some energy but it will all be worth it when you stop and look back to see your creation influenced lives in dark times. Something that can never be taken away. All the best! Chris

Kayla DiVenere submitted media.

This Isn't Fun Anymore by Kayla DiVenere

Chris Lovett

Hey Kayla, thanks so much for sending through. This is a really nice piece, a real finger clicker. Positives first, within the first few seconds I was really digging the groove, its simple and laid back with a bit of attitude to it and I like that. It takes me back to some of the r&b sounds of the early nighties where the production was clear, straightforward and provided a platform for a groove. Its well produced, provides clarity and space for the vocals when needed and also adds effects in to keep the listener alert and aware. The vocals are nice and solid, a crisp delivery and it doesnt try to be something its not. Within a few listens, your audience can pick up the vibe and sing along. The chorus is decent, well done!
In regards to the areas I think could be slightly better, I would say that this track needs to be at least a minute longer. When it ended at 2.03, I was disapointed. The intro can be extended to lead us into the track nicely rather than hitting up with vocals straight away. After chorus 2, it sounds unfinished or rushed, take your time with it. You have room to add a bridge where you can play with all sorts of ideas, instrumental, some talking, maybe a rap, whatever you want, experiment a little bit and then out of the bridge you can bring the chorus back in and maybe hit up a key change or slight production switch up. Whatever you decide to do, it needs more here. When writing songs and structuring them you also have to consider your audience, who may want to pay for your art, you need to give them their moneys worth. 
In regards to promotional activity, some easy things to start with would be your footprint. I only peaked at your soundcloud through this link and there is no activity on there for a number of years. You need to link everything back to each other as listeners will absorb music in different ways. Get your profile consistent and across as many platforms as you can think of including bandcamp, lastfm and other independent music platforms plus your regulars we all use. 
Take some time to research where your art needs to be placed so people can enjoy it. Have a look at submithub for any blogs that would share your track and on top of that research the ones that are not part of that platform. You should be aiming to submit your track to 15-20 blogs, not all of them will host it but over time you'll find the ones that are open to it so you can spend more of your time there. The same goes for online and community radio where you'll pick up niche listeners who are purposefully looking for new music. This again requires a bit of research but it shouldnt take long to find a few dozen stations across the world. They should mostly have a submission process so follow that and see what happens. At this stage, we are looking for momentum not a huge success. Quick wins to keep everything ticking over. You should have something happening regularly, maybe weekly but you decide what fits for you. This gives you incentive to keep going and creating. 
There is also great value in following other artists that are in the same bracket as you, what do they do, who do t hey work with, where do they play etc. Most opportunities come up because of community, thats why we love this stuff its because you can create with others and express yourself. Check out paradigm booking agents, you can see who they have recently signed which is generally an indication that those artists are given a two year plan to work with other up and coming artists, writers, producers etc plus they will also be booked onto festivals and venues that align to that plan. Just see what they do and reach out to work with them. If they blow up and you have worked on a track with them, you also get noticed and listeners will want to know more about you. So  then we come back full circle and read your profiles wherever they search.
All in all, this is a decent spring board but make sure you have a finished product before shopping it around. During the pandemic, we are all anxious and looking for creatives to help us out so we need you right now. Make some great art for us all to enjoy and you will reap the benefits. Good luck and stay safe!

Anthony Daniel submitted media.

Ready Again by Tony Tokyo X Sona X Yohan

Chris Lovett

Yes Tony, thanks so much for sharing and creating. Big up South London crew! I enjoyed listening to this and going around again to break it down. The first thing that comes to mind is the length of the track, i'd be intrigued to know the thought process behind keeping it under 2 minutes. Maybe the full release is longer but its definitely got legs to stretch out over the 3 min mark. The intro can go around another 4, it gives the listener time to buckle in as the effects used here are quite strong and in your face. Those effects do pack a punch but may split the listenership, those who are happy to jump straight into a vibe and those that need more of a warm up. My favourite element of this track is the synth underneath. They are so wavey and compliment the strong effects that piece it all together. Big fan of these. Again, i think you've got room to keep the listener waiting on these, they jump in a little too early in the track whilst i'm trying to absorb the effects and then the vocals. Sometimes less is more in regards to things happening at the same time. You do have sections where the effects and synth are separate and it gives the listener the opportunity to enjoy both of them rather than fighting against each other for brain capacity.
Timing wise, i think its a really good thing to get this out in the current situation, its an opportunity for us all to take our mind of isolation and quarantine and enjoy exploring music. Its either the best time of the worst time to release new music, we just dont know. Personally i've had time to reconnect with my old tunes which I am enjoying greatly alongside finding new music.
In regards to promo of it, some of the simple things are the most powerful. You may know these already but any online blogs are likely to be pushing more music out now to make people feel good. Identify a good number of them eg 20-30 and research their submission process. Submithub may be a good start here. Same with online radio, i recommend tunein app to explore which stations across the world match up with the genre of the track and research their submission process. Also be open for interview and maybe proactively suggest it to spark an idea in the blog or radios mind. 
Those are practical things you can crack on with now in this climate and then more of a longer term view would be to research artists similar to you and check who they are working with both musically and business wise. What are their approaches to creation and what strategy do they use. Check out those artists who have just been signed up by booking agents (paradigm for example) and maybe collaborate with one of them? All about those conenections.
Anyway, hope you're keeping safe and of course happy to share this around. Hopefully that was beneficial and good luck with your journey. C.

tiphanie Doucet submitted media.

Time After Time by Tiphanie Doucet

Chris Lovett

Hey Tiphanie, great to hear from you. Thank you so much for the update, I do keep an eye on your progress so its wonderful to hear steps are being made. Yes it is a long road but what would we learn if it was easy, right? All this work, testing and learning adds to our growth and resilience as humans, which will be invisible rewards such as new ideas, new lyrics, new stories etc. 
This is a really nice version and thoroughly enjoyed it. That stripped back feel made me connect with it more, it was almost so vulnerable that it build strength the further we went on the journey together. Strength in vulnerability. I totally agree with you abotu the vocals, I feel like you are super close and you are singing to me only which adds a whole other levels of feels. A track done this way can be used and re-used on many levels, you can play it live easily either online or in real life, we all know the words and timeing wise, its a great lifter of spirits. Well done for putting it together.
We are all anxious and worried at the moment, so we need musicians, creatives and artists to help us through. So in answer to your big quesiton... i think you already have the answer within you. I think it all depends on what the plans were for the project initially. If the aim of the artist was to benefit from touring or festival appearances then yes they may hold off but personally, and this is just me as a music fan, if an artist holds back their art when the world needs it most, then they are only in it for the money or have been stopped by their management / label (which is a money making business). In my social group, my friends and family have been through a lot recently but this morning when I went to take the dog out for her walk, I saw that one of my favourite artists Tom Misch released a new album. Amazing. It lifted my spirits and for the next hour, I could just immerse myself in his creation and be taken away deep into my mind, where its safe and nothing can hurt us. Most people listen to music to escape so maybe now is the time to really understand your growing fanbase. Ask them. Give them something to look forward to. I know you love playing live, however we now have to get even more creative. I'm sure you've seen a lot of musicians stream a few tracks in their home, could you do something similar? My friend Ellie Hall played a gig each night of last week in different rooms including her bathroom! She set up a virtual tip jar so people could pay her if they enjoyed it. How do you interact with your fans more during this time? Maybe they could help you with ideas? People love being asked for help so i'm sure you'd get plenty of advice. If you then played indoors or in a way that they suggested, they're more likely to stay connected and then tell their friends. Maybe do requests, maybe get them involved in the gig if they can do percussion or something simple? Maybe ask them to sing a verse of your new EP? It gives them something to do and makes that bond stronger. Let me know what you plan to do, im sure whatever you decide will be thought over and will be the best thing for you in your position right now. Keep doing your thing Tiphanie, artists will soon be looking to you to give them advice! Keep well and stay safe! C

Henry Alexander submitted media.

Trouble Maker by Henry Alexander

Chris Lovett

Hey Henry, thanks so much for sharing. Well isnt this a treat. I think this throwback approach is super cool and the whole vibe of it is fun which is perfect for the situation we are all in right now. Honestly, i think the track on its own is ok, it doesnt blow me away immediately so could be more of a grower. There is enough here to keep me going as a listener alone but I dont think there is too much that takes it to the next level to stand out amongst peers. However, as a full package of visual and audio, i think its brilliantly entertaining. There is lots going on that you cant just absorb on the first go around so it has a repeat factor. The handlebar tash on its own is amazing and my eyes get drawn to the guiratist everytime he is in shot. Then there is the stuff going on in the background as well that you have to be aware of, its the gift that keeps on giving. i could go on but as a complete package, thoroughly enjoyable.
In regards to promo activity, the tactics used a few months ago may now be different. How can you be more innovative and reach more people at home? The tried and trusted blog and radio avenue still ring true today so have a look at how many blogs you can appear on across the world. Submithub is a good platform to start with however have heard mixed reviews so you may have to spend some time researching which blogs appeal to you and match your brand and then understand their submission process. BBC introducing, pigeons and planes, earmilk, goldflake paint, stereofox etc are big hitters but there are loads out there. The same goes with online and local radio stations, there are plenty out there looking for new music. If you match stations on the tunein app to your genre, you can then proactively submit your track that way. Although small, it builds momentum which is the key. A lot of creatives tend to give up early when they dont see immediate return on the investment of time and resources, however aim to big too early. Small wins keep the show on the road. You define what 'win' means to you but maybe every blog feature of new radio station play is defined as a milestone. Right now, its a bit strange, the default is for artists to perform at home and gain viewers on social media, what opportunities have you looked at here? Its always good to see what similar artists in your bracket are doing. This time is also good to create and research. Check out paradigm booking agents (and others you find) to see which types of acts they are signing up. It would also be interesting to know what they are planning to do without live shows for the imminent future. Maybe they are super planning ahead to festivals and venues next year, if thats the case, things will be gettiing booked up quick so you may want to have a longer term plan which caters for 14-18 months ahead. With those new artists booking agents have just picked up, there could also be an opportunity to collaborate with them now before they get onto the next level. Although not in the same genre, people you can take a look at would be Latir, Miller Blue, Press to Meco, Danny George, Ayelle and see where they are getting value. What playlists do they appear on, what blogs do they appear on (now and in the past), who have they worked with (business and musically)? 
Thats quite a bit on your list there so that should keep you going for a while! Hope you guys are all safe and keeping well, now is the opportunity to survive and then thrive. be innovative, think outside the box, get super creative and we'll all change the world. Enjoy! C

natalie bancroft submitted media.

Haus am See by Natalie Bancroft

Chris Lovett

Hey Natalie, great to hear from you and absorb this piece. I did German in GCSE about 20 years ago, I dont remember any of it! Not being familiar with the original this becomes a stand alone piece for me and its really impressive how you make the lyrics in a different language sound quite flawless. Do you speak German as well, because if you dont and you're just singing the lyrics then that is super impressive. The piece has a really relaxed vibe to it and gives me a sense of ease and calm. The musicianship bringing this all together is top class and very professional, similar to your other tracks, they all present a well crafted piece of art. 
In regards to promo activity, we are in weird times and you may have seen artists get even more creative with how they promote their material and brand. In person live shows are out of action for the time being, so how do you still offer opportunities out to your followers? Whatever you do now will have implications on the future of your promotional activities so its time to experiment, test and learn. I watched Major Lazer stream a live set on a Sunday afternoon in LA (Sunday evening here) and they had 1 hour of a DJ live streaming on instagram, facebook live and twitch. We then cut to Diplo in his home who had his DJ equipment set up, who was skyping with Marcus Mumford who was in his home. There were even dancers in their home so a 4 way connection to present this 'show'. It wasnt perfect by any means but we can all be a bit forgiving in this moment. At least they offered us fans a few hours of good times, partying and enjoying connecting with artists. How can you and your collaborators do something similar to lift everyone? My friend Ellie Hall has done live streams of her gigs in different rooms in her house, with a paypal tip jar set up. Sofar sounds are doing something similar. You've probably got more people online now than ever before, get promoting and offering new opportunities. Theres also a thought about collaboration opportunities too, musicians maybe creating more than ever in their homes but who in your wishlist of people to work with are stuck indoors? Reach out and see what happens. Its a strange time because half of the advice I would have given before is now redundant so we all have to adapt, those who do quicker than the rest will be fine. There are no crap ideas at the moment, online pub quizes are around, what about online kareoke bars, what about collaborating with the places where you would have played live before and seeing what they could offer. My local pub, who's quiz I used to go to, now deliver food. They made that happen quickly enough, but they dont deliver me the DJ on friday nights or the games nights, maybe venues need to think bigger how they still book artists but their sets are streamed on their facebook page instead. Reach out and work with them on that. Dont be the blockbuster video, be the netflix! Be safe, be well and innovate. 

Crawford Mack submitted media.

Chris Lovett

Hey Crawford, thanks so much for sharing this piece. Its such a shame about whats happening at the moment, I know how hard it is for musicians at the best of times so its more threatening to art at the moment. However, I have faith in artists as people like you are naturally creative so faced with obstacles and challenges there is opportunity to innovate and think outside the box to create your own version of success, whatever that means to you. 
I enjoyed this track, it was a nice journey to go on. Big fan of the drums in the track, I am drawn to them. The interplay with the guitars is really good plus the pivots as we move through the piece keep the listener on their toes. Well done!
In regards to promotional things you can do, yes there are areas you can focus on that may support the growth of your project. I think firstly, how can you keep the people that were coming to your gigs entertained? What can you do proactively to still give them some sort of a show? 
The music industry is almost planned 18 months to 2 years ahead so to enter you almost have to create a plan for yourself that is similar, a rough outline or guide that you can follow or at least head in the right direction. Right now we are all totally disrupted so how can you make best use of that disruption? 
If you identify 5-10 artists that are similar to you in genre, age, demographic, fan base etc but maybe appear to be a level ahead, track back through their histories and research the steps they took. Its not about the songs they performed its the background stuff. Who was their agent and who did they work for, you can likely find this out on any of their social media. What management companies and labels and they connected to. What venues have they played earlier on in their careers? Who did they work with for writing, production, mastering?
What promoters work at the venues where they played at? 
One example would be to take a look at new signings of booking agents - such as coda / paradigm. You can see people they have just signed so each one will have a business plan attached to them. What other artists they are going to work with, when they will appear on radio, spotify playlists, what festivals they will play at, maybe their music will feature on a TV show etc - how can you jump in and maybe connect with one of these new signings and collaborate? Connections create opportunities. 
One of my friends who has just started to peak some interest after years of writing and gigging is a guy called George Holliday, he posts regular videos about working through the industry and talks about his journey, I would recommend connecting with him or at least checking out some of his stuff. 
In all of this, try not to compare yourself to anyone else, it can be the enemy of creativity so stay focused on your talents and progression. 
Also utilise all free options - blogs and online radio and really good platforms to keep the show on the road. Submithub is a decent place to start with getting your tracks on blogs that are aligned to your genre, you can also build on that by sending tunes to other bigger blogs like earmilk, goldflakepaint, pigeons and planes, stereofox etc. Find ones that fit and send send send. Same with online stations, tunein app allows you to search all sorts of stations across the world, find a handful and then research their submission process. Imagine being played on stations in far away countries and touching the lives of listeners of places you have never been?
Lots to be getting your teeth into there, so hope that helps! Let me know how you get on and look forward to seeing the progress in the future! All the best!

submitted media.

I Know Things by Christopher Esse

Chris Lovett

Thanks so much for sending through, this is a fascinating piece and from the first verse I was in. Structurally, i really enjoyed it. The pace was steady as though you were holding my hand through the journey, guiding me and showing me things, pointing out stuff. The interjection of the fuzz and almost aggressive guitar are like speed bumps making that journey a more challenging one and not as easy and free as first seemed, which is very good by the way. It broke the whole thing up nicely and although the song is over 5 minutes, and probably could have gone on longer as the start is straight into it, it didnt feel like a drag. Probably what I would say is for the book ends of the song, how can you ease the listener in and out better? Both felt a bit abrupt on first listen. If that was what you were going for then great, but I would not be scared to add a bit more time to it for a warm up and a warm down. Its an epic piece and maybe deserves its epic conclusion?
I was a big fan of the bridge, that piece of piano in almost futuristic wave provide a nice pause in the story. 
The dogs in the artwork look exactly like my dog Daisy by the way!
In regards to your story telling and Simon's view on things, its really clever, slightly terrifying but lovely word play. I like the way you let the words just sink in and not fill the spaces with useless backing vocals or anything like that, this is the story, these are the words, absorb them, listen and think. It really is a case of less is more and I like that. 
Having listened a few times now, I am intrigued where this all goes so i am off to go and listen to more of your stuff. Thanks again for sending through, I think you have the basis of something else here, its like a series in music form. How else could that manifest itself, what innovative other ways could you build on this art? Based on the cover art, is there some animation that could give it more depth? I remember being send a track years ago and to listen to it I had to play a game, a simple platform game where my character had to jump over obstacles but each jump was in time with the music so it was like I was part of the creative process. Maybe something to think about? Look forward to hearing more in the future. All the best!

Rossano Gabrielli submitted media.

Attention Needed (Official Video) by Hide Your Mother

Chris Lovett

Wow this is super cool, the video and track work perfectly together. Its one of those combinations that once you click play you follow it through to the end because the content is so intriguing, thought provoking and entertaining. The song alone is really good but the visuals take it to another level in my opinion. The mix sounds great, everything is really on point so well done! Godo job all round guys. 
I guess for you guys now it may be a case of progressing from here but what does that mean? For me, I would hope that you are all on the same page in regards to success and what that means to you all. What is the end goal here for you, once you get clarity on that, you can all put your energy into it. Is it so you can play music full time as a career, fame, money, sell out shows etc what exactly do you define as success?
Once you have that then its time to put your words into actions. What are you going to do to get there. Now there are things you can do for free on your own without the support of others who you have to pay. If you are in that unsigned / DIY zone a few things you can do to get started are;
Get your tracks on radio and blogs. You can do this yourself up to a certain point, so take it there. Take some time out to use tunein app and submithub to send your track to various internet stations and blogs that suit your style and keep a track of who accepts and plays your stuff. There is loads for someone to write about with this track! Whilst you are doing that, research other music blogs that are not in the submithub roster and use any online / email submission process to make them aware as well. Once you get some play, share, share, share on social media. People who follow you are following you for a reason, they want to know what you are doing, so by letting them know your track is on this station or that blog, you are continuing to progress, and thats what we want here, continual progress. Stuff happening always.
Secondly is playing live. You guys are based in London, great stuff. My home town. A typically difficult place to emerge from music wise but a huge and vibrant community of musicians so you will get fulfilment from interacting with others in this space. Luckily there are tons of live venues here as you probably know so I would set up a steady stream of gigs over a period of time. Again goal could be to aim for at least one gig a month in a new venue, you choose. Research the club nights that are going on that fit your genre, sign up to their newsletters so you're aware of what is happening when. At the same time, have a look who is playing similar to you at venues like village underground, 100 club, moth club and old blue last and just reach out to the venue, promoter or artist themselves and ask to support them. The more artists you connect with the bigger your network will be and you'll find that community is king with music. If you're able to, offer to play for free or discounted rate to support those bands as you open yourself up to brand new listeners who can then choose to interact with you following the show. Grab some footage, share around and build your fan base organically. 
Dont pay for likes or plays - we all see through it. Its short term and gives a false representation of where you are at. Keep it real.
Collaborate. Can you write for others? Can others feature on your tracks? Can someone else come in and produce? You will find kindred spirits like yourselves who want to create and that feeling we get when we create with others is brilliant. Worth being a musician, so look out for those opportunities and be proactive. Their opportuties become your opportunities based on the links you have. The more links you have the more chance that doors will open.
Playlists - These are getting more and more important for artists to be on streaming services playlists and should not be ignored. There are plenty of self help and 'how to' guides online which give great insight so make sure you have a look at those avenues.
Social Media - Its wonderful to create, but if you dont tell people about it, no one will know. People will not go to your social media channel or page unless you proactively tell them about it. Make your social media inviting, up to date and keep engagement up. I cant tell you how many artists I follow have an awful social media presence, we are all busy, I want you to tell me where you are playing next or when your tune is out so I can then decide if I want to listen or not. You are wanting our time and energy so make it worth our while. Dont make it hard for the listener to connect with you, make it super easy. Link all your soundcloud, youtube facebook etc back to each other so the listener can choose where to follow you, keep it consistent, post on all of them when you post and share. Use others like vimeo, lastfm, bandcamp as well as you'll pick up different listeners that way. Delegate tasks between you to keep the ship moving at the same time not conflicting with you playing and creating.
Research talent bookers - new signings on talent agencies are an indication of where the trends are. Coda agency are a good one to keep an eye on, you can see who they have signed up and if you like any of those artists, reach out and ask to work with them. Its likely the booker will have a plan of shows for them to appear on to progress their journey. Follow it. What small festivals can you get on that that other artist is on, where do they play, who are they working with etc. 
Anyway, i hope that helps a little to kick start your progress! Good track and vid guys and all the best with it. Maybe see you at a show soon! C

Eliza Thorp submitted media.

Unravel These Days by Eliza Thorp

Chris Lovett

Hey Eliza, thanks so much for sharing this piece. I thought it was a really elegant and delicate track and a lovely introduction to you as an artist. I really enjoyed the vulnerability of it all and alongside those strings that came in around 1.30 just added that extra layer that gave it a little more depth. I can totally relate to the lyrics and sentiment, i'm sure it will resonate with a lot of people. 
In regards to some steer on self promotion, there are a few things you can do as an artist yourself but just make sure you dont get caught up doing more 'admin' that creating. You'll find your balance but it is important to not use all your energy doing marketing and promotional stuff.
First thing is understanding what your version of success is - what is your goal? Is it to be able to pay the bills as a touring musician? Write for others? Be rich and famous? When you understand that, your path can become a bit clearer and when you are struggling, you can always go back to your 'why' why are you doing this, what is your goal?
So the things I would recommend not to do - do not pay for likes or plays on soundcloud or similar platforms. We all see through them. They are empty numbers, they are superficial. 
I would however keep a little pot aside for things that come up because you may need to travel or play for free and a little saved can cover that for you.
Firstly get your tracks played on radio and featured on music blogs. The tunein app is a decent way to locate and research online stations, you can filter them down to genre and area so if you wanted, you could focus on stations in and around Michigan or further afield. Having your song played on the radio, what a buzz. Aim for this as a milestone. Once you have researched and found a couple of stations just look them up online and submit your track to them. Be proactive. I was on the radio for 5 years and i had loads of people send me music, the ones I liked the most and the ones with a story got played. 
Treat the music blogs in the same way, hit up submithub first as they have a catalogue of blogs where you can submit your track to a number of them at once, they will then come back to you with whether they want to feature it or not. Submithub have recently refreshed their site and it looks a lot more slicker than it did before so you have some good advice on there to follow. Do manage your expectations though, it may not happen on the first go around. If you use this platform alongside researching your own blogs that may not be on there, you have a really good shot at placing a track on one of them. Keep a note of who you have engaged with and make sure to connect with them on social media.
It sounds like you are doing a good job on the live scene, racking up the hours on the stage is ideal. I have booked so many artists that had all the numbers and all the hype but they were pretty poor live. Whereas some of my favourite artists i booked were smashing the live shows before they were making waves on streaming services. The more venues you play the more connections you will make, and I believe the more collaborating and commections you make, the more opportunities and doors will open. Remember, its all about gathering different experiences to perfect your craft so figure out a catchment area that you are willing to travel to (maybe save up a little bit) and research the venues in that area. See who is playing that is similar to you and just either speak to the venue directly, get in touch with the promoter or even the artist and offer to support. Be connected to others and you will open up your sound to a whole bunch of new ears who can then choose to follow you or not. Finding out other 'hot' artists and getting in and around them for live shows is also quite a good tactic. These artists need to be getting noticed by booking agents really otherwise they could be too far ahead on their journey. See which artists have just been signed by decent booking agents, try coda / paradigm for new signings, also research other agents - maybe even use linkedin to see which agents are connected to others, that way you get to see who is looking at who. Also submit your songs to them as well, why not!
Each agent will have a plan for their new signing, so keep a close eye on venues they play at, who they support, collaborations they have, who they write with and which producers they work with etc. You can start to copy or follow their plan and make one of your own. The more artists you connect with, the more idea you'll get of the people behind them that are helping. It could be a quality session player that plays live with them that actually is the key to connecting them with others. That was one of the cases with an artist I booked a few times, Kojey Radical (hes very good, look him up), I was friends with his keyboard player who was actually the one who was also working with another artist by the name of Jaz Karis (also look her up too!). Mike the keyboard player was a session player, he knows loads of people in the London hip hop / rnb scene and was just connecting people with others. Mike wanted Jaz to get some more live experience so he came to me and we put her on. Try and make lots of connections, there could be an opportunity where someone needs a really good keys player and your name should be on their mind / list. Who knows then what can happen! 
Keep your music platform socials up to date and utilise as many as you can as people consume music across many avenues, deezer, spotify, soundcloud, vimeo, bandcamp, lastfm loads. 
Basically your strategy should be, work on the live and connections / collaborations side whilst your stuff is playing on the radio and being featured on blogs, they should run concurrent. Get your planning right and see what other opportunities pop up! Exciting times.
Hope that helps a little, let me know how it all goes! Good luck. Chris

Mike Costua submitted media.

Adam and Eve by Mike Costya

Chris Lovett

Hey Mike, thanks for sending through. This is quite a nice chilled out track actually, i enjoyed immersing myself in it. I actually really liked the chorus, 'if you're ever out there...' that mixed with the lyrics, approach and steady production (especially the percussion) reminded me of modest mouse 'float on', not sure why but it just triggered something in me and i've not even thought about that song for ages! I dont think you should change anything with the track, its low key, understated and raw and thats the way alt rock, pop should be.
Would i would encourge moving forward is being more precise in what advice and support you are after, as you have only put that it is an original song I can only provide some advice which would be quite generic for unsigned artists.
I would recommend sending this (or another you consider one of your best) and use submithub to get it features  on a music blog. At this stage your tunes need to keep you tikcing over while you are creating, making new stuff and playing live. Submithub you can pick which music blogs would fit your style. Provide some backstory as well as writers etc would want to know more about the artist. At the same time look for internet based radio stations that plug unsigned musicians and support them. You can either research locally and online or utilise tunein app which you can then filter all sorts of stations. Again pick ones which are aligned to your sound and maybe aim for ones that have a decent reach. 
We all listen and absorb music through different ways so make sure any social media and streaming service has a profile of you and its all up to date, i managed to find your soundcloud but there was no info on there about you or any further link for people to go and dig in to understand you and try and relate to you as an artist. Make sure you know why you are making music, what is success to you? Why are you putting stuff out into the world? When you know that, your whole approach becomes a bit clearer. It gives you a platform.
If you havent already, one of the best things to increase your reach is to go out and play live. I'm sure vancouver has loads of live venues so if you havent already, write a list of the ones that support live unsigned music and reach out to them to play a slot. Its likely that you'll either have to play for free or not too much money but again if that is ok with your 'why' then that shouldnt be too much bother to start with. Be proactive, reach out and start to collect a list of contacts for venues and promoters. A lot of this game is done through contacts and being at the right event at the right time. If you support others like you, they will support you. The unsigned community is very rewarding, especially in London, because everyone is aiming for something similar, and to work and collaborate with likeminded people, is super rewarding. 
So in short, get your platforms sorted, understand what success means to you and alongside that, get your music on blogs and radio (which is pretty straight forward if its good) and to compliment that, get out and play live. Once you have these basics, the doors will start to open and they will give you further opportunities to keep progressing. Good luck with everything! Chris

submitted media.

Chris Lovett

Hey Ella, thanks so much for sharing, this track was such a lovely start to my morning here in London. Exactly what was required for a slower, calmer pace on a fresh Sunday. Love the backstory here as well, i think its important that you have that extra layer to the song that people can get to know rather than just quick in and out listen and move on to the next.
I can relate to the ideas thing, its called analysis paralysis where we get so caught up in thoughts and ideas, that we end up getting stuck and not moving forward. The way i usually get around that is to just get them out onto a spreadsheet, notes or a bit of paper so I can then let my mind forget about them. The platform of the idea is down and I can move on and go back to it later. 
Theres a couple of avenues i would recommend exploring at the same time which will hopefully start to branch off and either spark more ideas or get some progress going, first thing though is to get clear on what you mean by 'making it' - what does that look like for you? Is it being a full time musician in your own right, paying the bills and making a living doing shows? Do you want to have it on the side of other work? Fame, fortune etc? What is success to you? Is session work included in this? What about writing for others? Musical scores? Once you have that clear, it really does give you something to aim for and keeps you focused.
While you already have a good amount of material, at this stage its up to you to try and get that to as many ears as possible, but the right kind of listener, not just a haphazard scatter gun approach. 
Try to avoid paying for likes, plays or comments etc, its a waste of money and we all see through it. 
The free things you can do, which you may have already explored, would be to submit your track to music blogs and online radio stations, but be selective based on your genre and the people you are looking to reach.
Submithub is a decent starting point for music blogs, its not the best but at least it gives you a load of blogs where you can filter and submit your music too in one hit. I believe they are ranked based on their response rates so that should give you an idea on who would get back to you and likely be interested in your work.
Writers of these blogs are looking for creative pieces that are interesting and have pointers that they can pull out, eg this backstory. To compliment this, research other blogs that are of interest, my favs are goldflakepaint, earmilk, stereofox and rough trade playlists. 
As well as the blogs, do the same thing with online radio, use tunein app to filter through the stations that fit your style and then look up how to send them your stuff. Offer yourself out to do phone interviews etc so people can feature you on the blogs or radio shows.
These blogs and radio shows will likely have playlists which they can then add you to. This may take a little bit of time and some sort of strategy (composing the right email, some admin etc) but as a minimum, you should be havng your stuff playing somewhere regularly, this ticking over of activity can through some really nice surprises every now and then eg someone in a far away country heard your creation and that made their day and isnt that what its all about?
While that is ticking over, your socials should always be ready and on point. We all consume music in different ways so you should be visible and somewhat active on soundcloud, spotify, bandcamp, vimeo, last fm plus the regular social networks, looks like you are already which is great.
Sounds like you have played a load of live shows which is awesome, so you dont need any support there in  getting gigs! The only addition I would maybe make is to reach out to sofar sounds and see if you can play at one of their secret shows, they attract a lot of people who are desperate to consume new music and your sound would work perfectly. Colours may also be another brand to explore.
With this music stuff there are breadcrumbs left all over the place, its just about whether we recognise the opportunities and then follow them. Follow the chains, go down the rabbit hole. One example you could try is to look at booking agents (like Paradigm/Coda) recent signings. Who have they signed, where from, which agent are they linked to? Really look into the artists footprint online to track their progress, what venues did they play at, who writes their stuff, who produces them, who takes their pictures etc. Each agent will normally have a 2-3 year strategy for their artist, to get them on a support slot somewhere, get them working with the right session guys, festival appearances etc. All these things can be replicated , you just need to be aware of them. Dont be shy in reaching out and asking to collaborate with one or two of these new signings, you probably have more gigging experience that they do! Having that link when they are on their designed upward rise, connects you to them and your affiliation then makes you available to more eyes and ears, which should then open up some more opportunities. 
The support slot strategy is also another good one, again you may have already gone down this avenue based on your bio but who is playing shows near you, what venues are artists like you playing at? Offer to support these new signings, its likely there will be other parties there as agents and artists managers tend to 'shop' them around. I had a few people at a gig I did for Kojey Radical and Sam Wills back in 2015 (look them up they're great) both quite unknown at the time but there was already industry interest, so half the crowd were people looking to work with them and other artists who already knew about their work. The regular listener, unless really into unsigned stuff and proactive would have not really heard of them. 
So, let the people find you by you making yourself available online thorugh radio and blogs and then for a period of time, make your gigs tactical. Play where these others play, support the ones labeled as 'up and coming', and hopefully with a cheeky collaboration somewhere, you can join another artist on stage for one of their songs.
Loads to get going on but you're right, too much stuff can confuse the whole thing, work out your plan, stick to it for a period of time but always leave room to create.
Hope that helps a little, would love to know how you get on! Have a great day. Chris

Hunter Callahan submitted media.

Chris Lovett

Hey Hunter, thanks so much for sharing this track. Firstly let me say that I thoroughly enjoyed listening to this and finding out more about you on your website. I was in the right frame of mind to listen to a track like this so it really got me in the feels! From a musicianship and technical point of view, I cant really fault it. Its delicate and vulnerable in the way its laid out to the listener, and that then compliments the vocals and the lyrics really well. Your voice is quality. The structure is classic and pretty faultless, the words are simple enough for the listener to capture in one or two takes and be able to remember them and sing along. I enjoyed the harmonies as well, I didnt expect that addition but that layer works really well. The guitar picks are crisp and on point. Its just a really good love song so well done on the whole thing.
In regards to promoting it and getting it heard by others, there are a few things you can do that may compliment your current work, as it seems as though you are already making some good progress by getting a really good producer to work with. It may require some research and being proactive but should start to get more ideas flowing and maybe nudge some doors.
Getting the track heard wider is a good start so doing things where you dont have to pay are vital for unsigned musicians. Blogs and radio are platforms that should be explored straight away and you can do this easily. Have a look at submithub for a list of music blogs that fit your sound. You can submit your track to a host of blogs and they can choose to add it to their website, magazine etc. Then target other music blogs that are not on that list. My favs are goldflakepaint, earmilk, pigeons and planes, stereofox and rough trade. You may have others. Make a list and email them your track with your bio. Make yourself available for interview or feature, bloggers need something to write about and your background provides a great starting point for a story. To accompany the blogs, look at tunein radio for any online stations that take submissions from artists, again you can focus on local ones or any others around the world, just research and filter what ones you wish to target. Be proactive. It will take some energy and time but there should be some movement here. The aim is to be prolific not perfect. Always doing something or having something lined up.
It looks like you have your live game already set up which is good. How about stretching your catchment area a little. Where would you be willing to travel to for a gig? What other venues are in that catchment area? Who else is playing there, anyone similar to you who is a little further along? Offer to support them, just reach out to the promoter, venue or artist directly and offer to play. A lot of progress is done through word of mouth and contacts so the more contacts you have the more opportunities there could be, and thats what we're looking for here, more opportunities that then lead to more opportunities. Know your worth. Play for free if you wish (and some places you may have to) but be prepared to stick to your guns and your own value. 
You writing seems really good as well so to open up those doors a little, maybe offer to write a song for someone else? Again maybe someone in the same genre / ballpark as you or slightly progressed. Just search for your peers. Who is on your 'similar' artist list on spotify / soundcloud / bandwagon etc? How far are they on their journey? Working with 'up and coming' artists that already have a booking agent, management or label can really help. Take a look at the coda / paradigm booking agency, they are pretty hot on signing up the latest fresh artists and then placing them strategically in well known venues, with other artists and at festivals. If you keep an eye on some of those, you can try and mirror their journey and collaborate with them. Sofar sounds would be perfect for you also, i would recommend playing at one of their shows. Have you considered contacting wedding venues / planners and getting added to their recommended lists? I can see this song being used by other couples as they walk down the aisle or have their first dance etc. Who knows maybe you'll get booked to play at someones wedding. A whole new batch of listeners.
Honestly, i think the future looks good for you Hunter, this song is excellent and theres so many opportunities out there waiting to be grabbed. Go get it. Let me know how you get on, im off to listen to the rest of your EP. Good luck!

submitted media.

Undertow by Joy Kate

Chris Lovett

Hey Joy, thanks so much for sharing. This song is very well put together, its a sombre but powerful piece. I can understand why a director would want this in a film. I think the production on it is really on point and the vocals compliment it really well. The range is great, the lyrics powerful and those extra little sections of higher emphasise really provide a little more tension to the listener. There are very subtle areas that do bring that slice of hope, this is pulled out in your words and in how the mood changes in the key. Very clever and really well put together piece. The listeners will want to give their full attention to this track and it deserves some space to breathe.

So what is the plan with this track now? Are you planning on releasing it as a standalone track or something else? Does the director want to use it elsewhere or can they recommend it to be used in another film? 

It would be great to see the reception of this one. Look forward to hearing more from you in the future. If you need any other support, please let me know. All the best. Chris

Juan Pablo Aispuro submitted media.

FLORA PASQUET - REUNION by Pitayo Music

Chris Lovett

Hey Juan Pablo, thanks for sending over. What a really impressive track, i was drawn into the sound and the visuals immediately. The electro pop mixed with the rnb works nicely with the vocals, the production on the first two minutes are really well put together I am a big fan. Well done. Its a really interesting structure you have used on this track, i absolutely love 0-2 mins, I think the breakdown after that works really well but from my perspective I didnt get enough of the slick production and wanted another taste of it at the end for the last 30 seconds. For me that would have put the icing on the cake. Overall i think its a really innovative piece and the organic percussion at the end does bring something different to the table but i crave the rnb to finish it off. 
In respect of the language, music is universal and language shouldnt matter if the song makes you feel something. The beat and the vocals made me really dig this track even though I dont understand what Flora is saying. Were you planning an english speaking equivilent or just purely a French version? 
For promotional avenues, there are a few paying and non paying things you can explore, dependant on your budget, you may wish to mix some up to see what works for you?
The free stuff you can try may require a bit of research and repeating yourself but i've seen some good results. This track and video has a lot going on which makes it easier and more appealing for a music writer to write about, so blogs are a good way to get new listeners. Submithub is a one stop shop that you can send the track to multiple places at once, depending on the genre. You can choose a number of blogs so they can feature it. You can then do the same for more bigger ones like earmilk, pigeons and planes, gold flake paint etc. There should be a submission process on their websites, this shouldnt take too long but requires a bit of proactivity. You can use the same process with radio play as well, tunein is a good app to research local stations that fit your genre from all around the world, if you have a list just research their submission process and send the track over. Im based in London so there a few like soho radio, represent, bbc introducing (highly recommend), croydon fm, rinse - these are more urban less mainstream.  
Make sure some of the basics are covered, like her social media platforms (twitter link doesnt lead anywhere on spotify) and make sure they engage with the audience. Regularly update soundcloud, bandcamp, vimeo, youtube accounts etc as people use different platforms to get their music fix.
Paid wise i would avoid paying for any likes or plays etc, the listener will see through that, but maybe try some paid promotion on instagram and facebook, the visuals are captivating so will draw people into click and explore further. 
A little bit of a curveball one you could explore, Reunion has a bit of a cult following from the football manager / championship manager computer games, there are a lot of people who play that game and would have only heard of reunion because of that game. Locate the twitter handles that relate to that game and maybe connect the track and Flora's background to that?
Sofar sounds would be the best brand to approach to get some live action going , they have a good following and loyal fanbase and they do give upcoming talent a platform. 
I hope that all gives you something to go ahead with, let me know how you get on!

Richard submitted media.

Morphine Drip by Richard J Aarden

Chris Lovett

Hey Richard, thanks so much for sharing. This is such a delicte offering with various elements of musicianship at display. From 1.30 onwards I am transfixed to the whole thing, like sitting in a park with the sounds of nature going on around me. ALthough the subject matter may not necessarily be warm, you provide a safe space for the listener to just get totally lost in their own thoughts while you relay the very distinct and prominent lyrics. Its mixed really well and I can hear so many intricate pieces throughout, relaly well done. In regards to promotion and looking for management and publishing, it sounds like you already know what you want which is great. Some artists just create and see where it ends up but you sound like its your career and you intend it to be successful. There are a few ways you can go about getting certain representation that will help you on your way but some of it you can do yourself. It just depends how much time / energy you want to invest in the 'other' stiff outside of creating and playing music. 
Firstly, what you are looking for is likely within your network or circle already, sometimes we just need a nudge to look for it. From your spotify, it looks like you appear on a lot of compilations which is great. As a listener, I want to connect to an artist or a song and then look for more that are similar so i can recreate that initial feeling. You've got a lot of artists that are in your 'similar' batch, i would research those guys and see who they are connected to from a management and publishing perspective. You can easily get this info from their socials. Keep a track of names and companies, we'll come back to that later. If they dont have any, then which artists are similar to you in regards to genre and sound, who are they working with? That will give you an idea as to what labels, management etc are already representing people like you. This research shouldnt take long, but feel free to get lost down the rabbit hole, you will end up finding more great artists and then subsequently related companies and individuals associated to them. 
Next step is also booking agents, look at a company called coda / paradigm agency, they have a 'new signings' area on  their website. Check out the acts on there and again, any similar to you? Who are they represented by? Keep noting all these down. Keep following the chains. Once you've spent a couple of hours online listening and capturing names, you should have a decent list of people and companies from all over the place. This will give you a great platform to be proactive and reach out to people to showcase your sound. These individuals and companies are always on the look out for the newest exciting artist that they can work with, its what they do. Reach out to whoever you want from your list and give them an idea as to who you are and how you found them. You should get a response from some and you can then get an idea whether they are interested or not which will give you a better platform to work from. 
As an independent artist, you should always be doing something, your music should be doing something. EIther being played on community or online radio, being mentioned in music blogs and playing live. It doesnt have to be perfect you just need to be consistent, regularly doing things so you keep moving and never stand still. Good things will happen but there is an element of trial and error and just having the energy to keep progressing. There will be nos along the way so use them to spur you on even more. Keep collaborating with people, connections are generally made there too. I hope that gives you some bits to work on, let me know how you get on. All the best! Chris

Jesse Rundle submitted media.

Earthy Anecdote by Jesse Blake Rundle

Chris Lovett

Hey Jesse, firstly, great beard dude. Secondly this sounds so nice, really relaxed and chilled out vibe which I am all up for. It has a great appeal in todays fast paced environment. I am a really big fan of this, regardless of the impressive backstory. For me, the whole thing just oozes class. Its so well put together and the fact it has minimal repeating sections and a slightly different structure makes it a unique offering. You are right, there will be people who will just listen to it as a stand alone piece and those who really want to dig into the backstory. My approach to tackling this would be to aim at music blogs to capture the listenership who are into the stories and influences or an artist. A writer needs to write a compelling story attached to a song to put over a requirement for the listener to spend their time away from what they are doing and on to the thing they are pushing, here the writer has all the research done for them based on the amazing core of the music. If i read something before listening and it says words like you have used below, i am immediately intrigued. So, for me thats a good start, you now need to focus on the who and  the how. Who are you going to target and how are you going to engage with them? I would recommend starting at submithub, at one stop shop for music blogs. You can pick out which ones suit your sound and then submit your song to them. I think  they are ranked on responses so you should get some traction there. Next phase is to research others such as earmilk, goldflake paint, complex, pigeons and planes and others and just submit this story and track to them. Keep a note of how many respond and want to feature it. You may also wish to join in conversations on social media about Wallace Stevens and link your track back to those, i think some of his behaviour in the past may now not be looked on in the best light so again is that something you can make reference to? 
Any events happening related to him that you could get involved in, talks, seminars, readings etc? That opens you up to a whole new batch of people. 
Tunein radio is another one, you can research stations around the world that fit your sound and submit your track to them. Again, being a previous radio DJ, i loved songs where I could provide a bit of a backstory or a conversation starter. 
In regards to the audience who just want to listen and not fussed about the back story, again these avenues are good for that but what artists find beneficial (short term only) is getting on spotify playlists. Theres a few blogs already out there that tell you how to do that so i would just point you to them for now as they will give you a step by step guide. 
Playing live as you probably already know, opens you up to a whole host of new people. Have a look at your catchment area, how far are you willing to travel to play a show and see how many music venues or spaces are in your catchment area. Then see who is already playing there. Any that sound like you? go and offer to do a support slot at their show and again you open yourself up to fresh new listeners. Conscious theres a few things there for you to do so I will leave it there for now but good luck with your journey I will look out for the release in feb but i'd put some effort behind it, its a really good tune. All the best!

tiphanie Doucet submitted media.

In dreams ...( You and I ) by Tiphanie Doucet

Chris Lovett

Hey Tiphanie, always great to hear from you. Another good track this one, very well mixed and sounding super professional. I am a big fan of the chorus in this one, its really uplifting and the bridge is super cool and chilled out. Its just a really good track, maybe my favourite of yours actually. I can just drift away with it, great walking and driving music in the summer. Is that the feedback you've got from others? my next question would be how can you marry up those feelings that i get with the song to something else, what other brands or small businesses could be aligned to how that song makes people feel? Small coffee shops, wellbeing companies, yoga retreats?
I am so pleased you are doing loads of really cool things, for me now its all about keeping the momentum up and always having something planned in the future, a show, an interview, blog review etc. The PR company should be able to help with that but yes you'll probably need to still keep doing some DIY!
I dont think I have any more contacts label wise but maybe booking agents would be your best bet, they would get you on festivals and on support slots that you wouldnt otherwise get on. Sofar sounds is great though, labels and agents look at them to see who they put on so its a great window. I've followed you on instagram now so i can keep track of your tour. 
I may have mentioned this before but always keep an eye on who coda agency pick up who i think have now merged into paradigm - their new signings page give you an idea of the artists who are going to go to the next level, watch where they play, what they do etc as the A&R people set up plans for the artist so if you connect yourself to them early, you could be part of that journey. One example could be their new signing Bridget Kearney & Benjamin Lazar Davis - hardly any spotify plays, in fact you have more, but they will now have plans to appear on different things which will propel them into bigger things. I would recommend now, while its early to reach out to them and maybe work on something together. If it feels right of course. 
So right now, maybe the contacts should be booking agents and other 'connected' artists rather than labels? Just a thought.
Anyway i hope that helps Tiphanie, another good track keep going! Chris

Ronnie Pierce submitted media.

DeadHorse by Ronnie Pierce

Chris Lovett

Hey Ronnie, thanks so much for sharing. Your first line you wrote here says it all for me 'If I had a producer and a budget with some time invested, maybe i could get a beautiful sound' - thats the key here and thats really where you should be focusing your energy. Look for a plan at how you can get a producer and a budget - are you investing enough in yourself to get the things you really want? When i say investing in yourself, I mean putting some money down to make you better. We are stuck in the mindset that we save money to buy a thing to help us do a thing but actually when we are putting money into making us better, it becomes easier to swallow. Are you reaching out to people for support, how are you growing your musical connections? Is there anything you spend your money on that you could do without to invest in your music? 
I actually really like 'Side O' The Road' but in regards to this song, yes you can definitely tell its rushed, which then leads me to ask, why the rush? The timings are a little out here and there but theres some core skill in the mix as well. I love the 'americana' type stories you deliver. The overall track could be pretty decent and your voice is cool, i think you've got some decent wordplay in your back pocket as well so definitely a few positives to focus on. The track as a whole is not mixed very well or not mixed at all which is another cost you'd need to add when thinking about setting some cash aside for your projects.
Theres a load of promotional stuff you can do as a solo unsigned musician to keep the momentum going that doesnt require any funding, just some time and energy. As a rule of thumb i like to relay to musicians is to always have something lined up, whether thats a live show, radio play, interview, jam session, whatever, you need to always keep the ball rolling for a while. If you have an organic fan base, they are looking for updates, they want to know what you are up to and its your job to keep them informed via social media.
It seems like your live game is ok and you can go on stage and deliver so figure out a catchment area from where you live as to how far you're willing to travel to play a show, research online the live music venues in that catchment area and keep a note as to what type of shows and artists they put on. Be proactive and reach out to those venues and offer to play. You may get paid, you may not but all this time invested adds to your experience and hours delivering live sets to people. Also ask to support any artists that are similar to you, a good support set always goes down well when working with other artists higher on the ladder than you. Approach the promoters. 
Blogs - pick your best song and send it to a music blog for review. You can submit to loads if you want and really get an eye for who would be willing to write and share your tunes. Submithub is a decent platform to look for music blogs where you can easily submit your tracks. Maybe 'Side O' The Road' or 'One Of These Daze' would work well as your first submissions?
Collaborate - this is where you can open doors and learn new things, do you have a group of other musicians you can write or jam with? If not, get some. A lot of tracks are made through connections to others, I cant tell you how many London based people have worked with each other and linked them to quality producers, session guys, vocalists etc. Its a big community and they're all striving for the same goal but working with each other to get there. You should be in a community as well. Trust me, its one of the most under rated tools an unsigned musician can have. 
I mentioned social media earlier, different people find music in different ways and you have the ability to share via many platforms, utilise them all. From an outsider perspective, i would be fascinated in your local tales and life in Greenup, theres a niche there where people not from the US can get a flavour from you as to what its like through your storytelling so go out and grab some listeners!
All the best with it Ronnie, maybe catch you playing in a packed out bar on my next US road trip. Chris

Henry Alexander submitted media.

A Song That Rang On by Henry Alexander

Chris Lovett

Hey Henry, thanks so much for sharing. As you're just after feedback on your work, we'll focus on the track and video. For me i thought it was a pretty decent offering, an interesting blend of pop with an 80s synth in the mix. The lyrics are not overly stretching so it can cement its way firmly in peoples memory. I did like the synth and was hoping for another go around but was introduced to the acoustic. I dont think here you needed to be too different, personally i think that synth gave the track another level. When that key change hit and we go into the synth, i got really interested, i did think 'here we go' but then it was taken away and it just went a little flat from then onwards. The video for me was ok, its impressive you went that long without blinking! The colours are cool and the intro makes me think its going to be quite a chill affair but once the drums come in, it turns into more of a lowfi indie pop track. Thats why i was so into the synth because it all fit in that short moment. You bring a sense of mystery with the band but we get to see all of you, revealed as we move through the track. Plenty to dig into here if you wanted! I assume that this is your first offering as an artist? I think theres some layers of potential here, i mean everything is fine, but you dont want to be aiming for fine. It doesnt blow me away personally but there elements in there can are nice. Thanks again for sharing, all the best! More synth next time ;-)

Will Peake submitted media.

tonite by The Nearest Exit

Chris Lovett

Within seconds i knew i would like this track. Its so good. Silky smooth. When it is available on the usual platforms i will definitely be saving it to my favs. To be honest, this track is a discovery, a gift to people who love to find new music so there are a few ways you can approach this initial release. 
1 - Let a blog do it for you and let them premier it. There are planty of blogs out there but there are some trendier ones, earmilk and goldflakepaint are my go to for new music, there is also pitchfork and stereogum who have some significant influence. Consider reaching out to them, they would be silly to pass on this track, its super cool. You can plan dates with blogs as well so if you wanted to coincide it with a live show then that would be ideal, if you have a good set lined up. It might be an idea to structure what is coming up so they can also write about that. This is a quick win but will be a great springboard.
2 - Do it yourself and let it organically grow. This more of a longer win but potentially more valuable as you'll be able to watch it grow and see how it does that. Utilise all relevant platforms, soundcloud, spotify, deezer etc and just drop it everywhere on a specific day. Inform your followers on your socials about it and watch the journey. You'll start to see blogs and radio stations feature it and tag you / reach out post the release so it becomes more reactionary whereas option 1 you can plan more. It depends how you want to deal with the fall out from the initial blast when everyone is really digging it. You can also reach out to spotify and submit the track for playlist consideration if you have an artist account. You may need to already have music on spotify first though, but defnintely check that route out.
Its important here to mention that all your socials should be bang on point. The last thing i want as a listener is to really dig a new track but then find out the artist has no footprint or a really poor impression on my favourite streaming services. The good thing here is you have great artwork and a great song, dont let a bang average social media impression put people off from getting to know the band and following for future news. I'm not too sure about local radio stations that have pull but in the UK you can use BBC Introducing as a platform, submit your track to them and they may choose to play it on a specific show, nothing stopping you from doing that as well to be honest but again it could be part of your planning, so it drops multiple places all on the same day / week. 
You can choose to use submithub also for a more scattergun approach, submit your track to various blogs and some will choose to feature it, you just may have the same content distributed out at different times. I would recommend using this phase as exploratory, see what works for you and understand what you need. What can you do yourself and what would you pay for - eg PR assistance. If you have time, i would also research some other artists and the process they went through when going through a release, check out people like Nilufer Yanya, she has used blogs to premiere releases before, shes rising quickly so you can track her progress and see what she did and which connections she is hooked up with. 
Anyway i hope that helps a little, look forward to listening to it again when its released and i'll be following for more stuff. All the best! Chris
PS i love Atlanta, stopped over there for a few days recently in cabbagetown, my kind of vibe. I have some friends there, i'll let them know about your gig.

Robert Dugdale submitted media.

Sadie by Rob Dugdale

Chris Lovett

Hey Rob, thanks for sharing, enjoyed this. Its definitely a grower for me, i wasnt convinced at first but as the track moved on I found myself really getting into it. On the second go around i picked up some cool little nuances. Its one of those tracks that you find on the back end of a NME compilation, a little treat after all the mainstream stuff. 
In regards to promotional / coverage advice, there are a few things you can do yourself that should assist to move everything on a bit. Firstly for you i think its best to be clear on what success is for you, what are your realistic goals? 
To start with, an easy fix is your profile. Listening to this track on soundcloud is great but what are your listeners getting from you. We know your name, we hear your music but thats about it. Who is Rob Dugdale, what is he all about? If my first impression of you is on your soundcloud and i'm into your stuff, i cant reach out to you, i have no other platforms i can link into etc. The spotify link is broken and we have no other information, as a first impression, a listener could be put off by that. Be more interesting, let people find out more about you while they listen to your tunes. As a listener, i am looking to connect with an artist, the more i have in common with them, the more time i will spend engaging in their work. Give them that opportunity to connect with you on a level other than the track they landed on. The same goes for all your online platforms, we all choose our preferred source, spotify, vimeo, bandcamp, itunes etc, i'm sure you've dabbled on those. You widen your reach if you are available on those, different demographics use different platforms. Doing some more research i can see that you have been in plenty of bands before so collaborating with others should be quite easy for you. Some previous artists i've worked with have found value in offering to be a support slot for artists who are a level or two further along the journey. This again is quite a simple one but requires some research of your own. As you are London based, the live opportunities are massive. Pinpoint some smaller venues known for having a good reputation and see who is playing there. It takes 2 minutes to reach out to the promoter / venue / artist and offer to play on the same bill. You then open yourself up to a whole new batch of ears who can choose to then go back and check your out after your live performance or not. Dont ask dont get. Make it easy for the organiser and be proactive rather them having another job of finding a support act. They can then add you to their list of recommended and reliable acts and who knows, maybe they'll call on you again when they put together another night.
Are you writing for anyone else or just yourself? Writing for others opens doors so that may be an avenue to explore. Blogs / Radio are decent paths to getting more coverage, there are so many blogs out there that would write about your track and your history, you have a good story to tell so why not offer it out? Look at submithub and identify any blogs on there that fit your sound. Submit your work to them and i'm sure some of them would be able to include it. That then gives you another platform to point people to and you can share that on your socials. Radio is another one, who wouldnt like to be played on the radio. The global availability we have now, im surprised people dont make more use of it. I find tunein as a great source, you can filter down genres and identify stations that fit your sound. A lot of them have submission processes so just a little more research into their website should give you that in. Fingers crossed you'll then get some more plays and alogrhythms like on Spotify will show you where people are listening from. You could do all sorts with that data! 
While you are doing all this work behind the scenes, its important to also save time to create. This admin work can be a little draining and repetitive but its vital, you could be the greatest guitar player in the world, but if you're not available for people to find, we will never experience it. Hope those few avenues help, you should find some success with them that will take you on to the next thing, whatever that is. Keep rocking! Chris

Benjamin Kaufman submitted media.

Falling Down by ZeN MafiA

Chris Lovett

Hey, thanks again for sharing your music. Hope you found the last one helpful. Theres something in this one for me, the vocals are nice alongside the guitar chords in the chorus. That progression is a keeper. Good stuff on that. However for me it was just a little bland. The snare didnt really get me going and the bassline throughout was just too repetitive. The effects on the vocals in the verses i would recommend using more sporadically as they are good but used too often they lose their impact. But again, like your last one, there is some really good stuff in here and what a great way to get your creative ideas out. I have loads of questions! I guess you obtain the vocals already premixed and with a production package? How long do you spend putting together a track? How do your ideas come together? Why was this one shorter? Do you stick with the same structure each time? I may have mentioned this before but would it be worth mashing up some of your own tunes and taking elements from each to see what they sound like (or at least the theme as some may not blend in different keys), eg that progressive wavey bassline in 'You're Looking Back' with the piano in 'I Can't Get Any Closer' just see what works? Just keep putting stuff out and get feedback constantly so you know what people are feeling.
Promotional wise i think i mentioned last time about  blogs and radio - I cant emphasise this enough, getting your track to be played on radio is a milestone. Same with a blog, doesnt matter who or where but we are all connected now, submit some of your best tunes, maybe 2-3 to some blogs (smaller ones to start with) and radio stations and just wait and see what happens. You'll have to take some time out and do some research and admin yourself but once you get into the groove, it shouldnt take that long. Just make sure it doesnt take away your creative time and energy. Maybe block out 2 hours of admin a week where you can fire off some submissions and emails and keep a track on where you have sent stuff and what you have said. If you're a geek like me and love excel spreadsheets, this would be great for you so you can just almost keep like a diary or a map of where you have submitted, who responded and where you got the success from. Unsigned blogs to check out - Music Crowns, Indie Current, Right Chord Music, Indie30, Turtle Tempo.
But the admin doesnt stop there im afraid. This promo lark is a chore if you're on your own but well worth it in the long run. Benjamin, you need more of a social presence. If i hit up your soundcloud and like a track, i want to know more about the artist, where they're from, what they're saying on twitter, what they look like, who they work with etc. Blogs need this to help them write about the track - usually music blog writers are volunteering, interns or do it for the love of music, they are not creative writers that can spin 1000 words about the production of a track and how sounds make them feel. They need more so they can reference the artists background, tastes, inspirations etc. Without this, you are a mystery and for that you need to be damn good to stay a mystery and get recognised. Plus different listeners use different platforms, use them all, Facebook, Twitter, Spotify, Vimeo, Youtube, Soundcloud, Mixcloud, Last FM, Bandcamp etc connect with your followers, be proactive. 
Work with others! You'll double your ideas, double your progress, learn loads, make great connections and open doors - this is powerful. Its just generally the best thing and feels great sharing success, creative ideas and reactions with someone. Doing all these things will give you incremental gains in all areas of your life, not just your music, you will grow as a person too and in the end, whatever happens with your music happens, but you will collect experiences and memories that will last a lifetime. Enjoy the journey, Chris.

Lydia Briggs submitted media.

Rock Bottom by Lydia Briggs

Chris Lovett

Thanks so much for sharing - genuinely had i not seen the video i would have thought you were a seasoned, experienced (older!) pro with many years under your belt. I suppose you are going by your bio but not many people your age are anywhere near the level you are. The track is super well put together, you can tell the quality of the production and mix here, its a top professional job. The vocals are bang on point and the delivery of the 'product' (your song and video together) are well polished. Now its all about getting that offering out to people in a way that music fans can embrace it. As well as the distribution you have already got going, there are some organic ways you can proactively set about getting your sound out to various platforms. Blogs would love to write about you so i would recommend targetting some independent / under the radar blogs that influence people to discover new artists - you can find these online (my favs are earmilk and goldflakepaint) but you can also use submithub which you can filter based on genre. 
Online radio stations also tend to pick up listeners who are more proactive in trying to step away from the mainstream stuff, tunein is a good app to find stations that fit your sound. Once you've identified a few from around the world, look up their submission process online and send your work on. These two things take a little bit of admin but you'll start to see the fruits of your labour once they get back to you or you start to see your track in blogs or being played in random countries!
Another thing to work on is where you are going to play live, because ultimately thats what it leads to right? So in Cleveland, figure out a radius of how far you're willing to travel to perform live. Then research what live music venues are in that catchment area, there should be a decent number. Have a look at who is already playing there. Anyone that fit your genre? Speak to the venue, promoter or even the other artist and ask to support them or get on the lineup. This information should be available online or on a poster. I know a lot of artists that have gained success by supporting others. It opens their sound to a whole new batch of people. Collaboration is also highly rewarding, creating with another artist and sharing experiences also helps in learning new approaches and linking with others. Remember this is a marathon not a sprint, you are looking for small incremental progress from each activity, radio play, blog write up etc. You could be in a position to inspire girls your age so if you role model putting in the graft like you have done so far, you can achieve great things. You dont necessarily need to spend too much money on these things and as an independent artist, you will have to do some shows for free but its all part of opening the doors and exploring the avenues that give you the life experiences you can then write about in your music. I think that will be enough for now, plenty to get you going on, let me know how it goes and all the best with your journey! Chris

Devon Heydrick submitted media.

Chris Lovett

Hey man, thanks so much for sharing. This is decent, feeling the flow and i actually liked the space you gave to the beat in the second half to let it breathe. It ended a bit abuptly mind. I'd have liked to have heard a second verse from you, the lyrics were decent and that flow was super quick and tight. There is a bassline undercurrent that i caught every now and then which i liked a lot, i would emphasise that a little more as its a bit too hidden for my liking. The chords progressing in the background keep it moving forwards but sometimes you need a break with them, doesnt have to be too drastic but there is a danger it becomes too repetitive and therefore boring. The listener attention span is really short so you have to find that balance of rhythm and enough going on to keep them engaged. Overall decent production, not groundbreaking but fitting with the scene. 
Promo wise theres plenty you can do and you dont have to spend any money. Only a bit of time and energy. You want your sound to be heard, you need to be proactive and tell people about it. Research independent music blogs from around the world, target about 10-20 to start with, and find out their submission process. Have available a little bit of a bio about you as well, you dont want a writer to struggle to put words on a page. Same with online radio, tunein app you can find any station you like, even the one i used to work at is on there. Do the same thing, filter down to stations that fit your sound and find out their submission process. Ideally you should be sending at least one of your tracks to 10-20 stations as well. This and the blog submissions will give you a good start to see who / how many are willing to play / write about you. Different people use different platforms to find new music so make sure you utilise them, all the socials plus music platforms for indie artists like bandcamp. You already know this but collaboration opens up different paths and doors so i would recommend reaching out to people for production, writing or vocal partnership - a great success like this is cult classic records and thomas prime, a group of music lovers who make music together and its superb chill hip hop instrumental stuff. The ideas shared can be life changing. Plus you will learn quicker and experience more. From a live perspective, have you thought about this part yet? Ultimately it all ends there. Performing on stage in front of people. More research required here but you can be quite smart with this one. Where you are based in NY you should have plenty of opportunities at open mics and others. Get a list of venues that have live music and follow their socials. Also see who is performing there and it doesnt hurt to ask the promoter to support for free. Some of the artists i have worked with in the past made their name by getting on a support slot, doing it for free and just asking. Dont ask dont get! Anyway, plenty there to get you started, remember its a journey and all thes experiences will help you grow into a better artist and a better person. Enjoy it! Let me know how you get on. All the best. Chris

tiphanie Doucet submitted media.

Painted Blue ( non released) by Tiphanie Doucet

Chris Lovett

Hey Tiphanie, hows it going? Thanks again for sharing, its great to hear about all the activity youve been up to. I see on your Spotify bio that you made the jump to move to New York! How has it been? Such a brave jump, well done! How has it been? 
It sounds like you are doing all the right things, there should be regular progress and always lining the next thing up like a conveyor belt of activity, track, tour, live show, radio play, interview, blog, video, collaboration etc.
Again technically its bang on point, the mix is good, its airy, open, vulnerable and i can imagine when you perform it live, people are transfixed and quietly wander into their own memories and thoughts, which is ideal as you become their soundtrack. On your EP i really like 'Think Of Me' i think thats my favourite along with 'Under My Sun'
Have you tried submitting  a track to BBC Introducing yet? I would recommend that, again nothing to lose there. I think i mentioned sofar sounds shows, your sound is ideal for their intimate and secret gigs, in NY especially there should be loads of opportunities. I wouldnt worry so much about the numbers too much, its the quality of listener that counts. I've seen artists have a million plus plays and still be at the same (or sometimes below) the level you are at. You want listeners to share and buy into you as an artist, not just the one track and thats it. You want them to stick with you and be interested in what you're doing next, hence the need for momentum and at this stage of your career, always working on the next thing. Also, have you noticed who is on your 'fans also like' section on Spotify? Theres a producer on there called Caoilfhionn Rose, her track 'Unravelled' is brilliant and she may feature on the same playlists as you. Maybe get in touch with her and collaborate? Shes on Gondwana Records an indie label based in Manchester. Their sounds may fit you? The playlists you feature on and artists like you information has some little nuggets around names of indie lables, producers and contacts. Sometimes its all about utilising these platforms! For me, this track is crying out to be in an indie film, is that something worth looking into? In regards to contacts, i would also recommend researching other artists in and around your level to see who they are working with. In London have a look at Phoebe Katis, Francesca Mondi and The Naked Eye all indie artists, all very good. Again what are they doing to gain momentum? Their socials should paint a story. Label wise its pretty easy to get a list of independent UK ones, some are on wikipedia but i would focus on similar artists to you and research playlists info, about info and contact details - spend a day doing that and you should have a good batch of names to then contact proactively. 
Its great to hear your progress, hope that steers you in the right direction a little. Let me know how you get on via twitter or here if you like. Have a good day! Chris

Benjamin Kaufman submitted media.

You're Lookin Back by Zen Mafia

Chris Lovett

Hey thanks so much for sharing. Sending love from London to you and Bojack! There are some cool elements in this track, the intro is a really good build, gathers a solid amount of tension and anticipation. The vocal effects add a decent layer but my favourite part of this is your inverted, swooning, travelling bassline that caresses the whole thing throughout. The structure is decent, however it does have its limits. At the moment, it doesnt do enough for me to want to go back and listen again. It is pieced together nicely but it could have been a bit more chill by maybe taking out one of the layers of vocals in the verse, the backing vocal is really nice, that calming 'ahhhhh' is cool, its that top layer of cuts that makes it a bit more fidgity and less appealing. Interesting also that you used a fade out, i dont think you need that, when you think the track is done, its done, i dont think the fade adds any more value to the piece. I actually really like 'Money & Fame' and the fade out on that is a lot better, still maybe 5 seconds too long but a fascinating unexpected conclusion. See, that i want to listen to again and that has made me check out your other work. I agree with the comment on your soundcloud on 'I cant get any closer' about the piano but again it wasnt the vocals that got the attention. I dont think you need them in some of your tracks. As an instrumental itself, this alone is sick, refine the start and let it breathe, sometimes the best sounds are the uncomplicated ones. 
You've definitely got the platform of something really good here, the key is to keep showing up, keep creating and you'll refine your craft. It can also be a lonely adventure so dont forget to collaborate with others, share ideas, listen for inspiration and opportunities will pop up. 
I know you didnt specifically ask for it but in ways you can push your side to more ears, try submitting your stuff to online radio stations and blogs that fit the genre. Tunein app you can search for stations around the world and then look them up to see their submission process. Same with blogs, submithub may work for this but you may be best going down a rabbit hole and finding the ones that suit you. Earmilk, goldflakepaint are ones that we like here. Also check out my buddies Dextric, their older stuff has elements of yours but you can see their progress through their releases, you may see ideas in there?
Anyway hope that helps a little, i've followed you on soundcloud (under souterrain my old music name) so i can keep track of your progres. Bottom line is to keep creating and offering something to the world, people are hearing you and listening to your stuff. Keep doing it. All the best, C.

Julie Harris submitted media.

Endless Road by Velvet Corgi

Chris Lovett

Thanks for sending through guys, I like this a lot. It has a gritty feel that can shake you to the core. The riffs are cool, lyrics are decent and easy for people to sign along to. They have that ability to get stuck in someones mind which is great, memorable. The guitar fuzz steals the show for me, the fact it jumps straight in fills you full of energy. Riffs are super cool. I missed the part of the first chorus that includes Endless road, white line reverie, it appears in the rest but not in the first, is that done on purpose? Bridge and bassline is really sweet, it gives you a very small repreave before going into a facemelting solo. Its a neck breaker, face-melter of a rock song. What might have added a little depth is a backing vocal or a harmony in the chorus, it may already there but not that prominent i've listened a few times to try and catch it. Overall its really good, its rough, tough and agressive, ideal for a road trip crusing with the windows down. It will sound good live playing it in front of people - some good opportunities for them to join in as well during the breakdown bridge, get that going a few times around and the people can repeat back to you the chorus. Good work guys, look forward to hearing more of your stuff. Chris

Hayden Eager submitted media.

Ether by Hollings

Chris Lovett

Thanks Hayden for sharing this track and video, hope you are doing well. Firstly i would say thanks again for giving us a glimpse into your travels of Ecuador, it looks like you had some amazing experiences, i know how travel can elevate the mind and i share your passion for that.
In regards to the visuals, yes they are personal but they also work intricately with the audio. Granted some of it is shot on different devices or in different modes (landscape etc) but the overall idea is decent. The added effects put another layer on it. Granted, its not the best quality footage and its personal to you but i can get that it means a great deal and alongside the music. Some great shots in there though and i am a little envious of your journey!
The track however, i am really feeling. Listening to it without the visuals feels better for me, the drifting synths and vocals weave excellently together and create a sense of calm as well as unease, a little bit trippy which i dig massively. The keys and chorus are just magical - on my fourth go round listening now and it feels as though it flows thorough me. The lyrics are really good as well, the opening lines get me - toes hang over the edge look down at the clouds not over your head - class. 
Promotional wise, i would firstly get clear on what success means to you. What are you looking to achieve? If you know that, you get more clarity on your musical journey. From your bio on soundcloud, it appears you are already quite ingrained in the community so connections and contacts for you are already in a good place. Thats a key thing for me, opening up your network and being open to working with others really gives you more doors to push which is great. As a next avenue to explore, maybe tap up some producers here in the UK, some of our favouritres we've worked with before include Danny George, Tusks (definitely fits this sound, you'll like her), Intalekt, Simon Jefferis, Blue Lab Beats, Amethysts and Rose Gray. As you probably know, their listeners will see you writing / working with them and then go to look you up - increasing your listener base and if they like what you offer, you then have a new fan. 
Another avenue is to work with people just on the start of their journey but already picked up by a booking agent, Coda have a recent signings list on their website, these are all artists that are probably quite still open to experimenting so get in with them before they get on to the next level. Coda will then start to sort live events for them as they release more music, if you're on it who knows what opportunities may come about.
Things you can do yourself that do take a little bit of admin time are blogs and radio - highlight 10-15 blogs you like and submit your track to them - be proactive. HillyDilly, Gold Flake Paint, Pigeons and Planes, EarMilk etc. This track in particular has a lot going on from a spacey chillout vibe and if you give people some snippets they can write about, they will find it easier to publish and feature. Tunein app also for discovering online stations that play this kind of music, research 10-15 stations and find out their submission process, radio DJs love new music and if they are feeling it they will support you.
Anyway theres a few things that can help, i dont want to bombard you as doing these things alone may take some time and energy and creating music is clearly the passion here so i dont want to detract from that. Thanks so much for sending through, happy to share and will be following you on spotify! Chris

Austin Poel submitted media.

$how Me the Money by Austin David

Chris Lovett

Yes! really feeling this one. Love the riff and the overall uplifting vibe this gives off. Catchy pop soul at its best. Thanks so much for sharing. Can see its been released either today or yesterday so will happily share it. I went on to  your soundcloud link and its awash with colour which is great to see. The visual of your brand matches the positivity of your material and thats a really nice thing to combine. Love the distortion on the vocals during the verses. The lyrics are cool as well, punchy in areas and memorable in others. The hook is great and a really summer banger that is bound to stick in peoples memories. Well done. Honestly i cant fault the production or output of this one, it ticks all the boxes for what a solid pop song is, fingers crossed people also feel it like i do. L.I.B is a tune as well (i prefer that one but only just). From a promotional aspect, i think you're probably a level above the artists i would normally get on here. You've got a great couple of tracks here as a platform so use them to promote yourself. A soul feel with a great riff is the one at the moment, i'm sure you've heard of Tom Misch, hes getting huge love here in the UK and i would recommend checking him out. What i've seen that tends to work, is collaboration, playing live and blog interest. The playlisting and then the radio play will come along with that but opening up your own doors through your connections is key in my opinion. Its more of a longer term activity, more stable. So have a look who you'd like to collaborate with (be realistic) and reach out to them. Artists that are on the same level or just above and maybe international - i can recommend having a look at the new artists Coda Booking Agency have just signed as an indication that they will be given some backing over the next few months. Likely they will also feature on some smaller festival lineups and thats probably you're goal this year. Decent lineups at festivals and good quality city events. Sofar sounds always seems to pick decent artists so maybe sign up to play at one of their events. Identify some decent blogs (earmilk, pigeons and planes, gold flake paint etc) and submit your music to them. Also try submithub for a more bulk offering. You should be able to do this quite swiftly and with relative ease so thats a quick win. To keep things tidy, fix your broken twitter link on your soundcloud and maybe tidy up your website a bit. Point people to where you'd like them to go. Get more live dates in the calendar, as you're in LA, i'm sure theres no shortage of music night on so maybe get an idea of which venues are ideal for your sound and aim to play at them over the course of the year. Also support slots are great and very undervalued. Who is playing / touring around your way soon? Have a look to see which promoter is attached (you'll normally get that on the poster or small print on ticket info) and just ask to get on support. If you dont ask you dont get, and in my experience, a lot of opportunities are forced rather than just waiting and doing the same things. Hopefully some of those avenues help, really feeling the sound and look forward to hearing more in the future. Chris

Ian Reay submitted media.

Comfort Giving Devices by Romance And Beauty And Vices

Chris Lovett

Who doesnt love some house with an 80s vibe? The dream team combo. The thing that i always struggle with in regards to house music is that for considerable periods, it doesnt go anywhere. I'm not massively into house but i have dabbled in the past. Luckily for this track there is enough going on for me to keep me entertained and into the track. I absolutely love the duran duran style riff that drops in and out. The back drop of those synths are cool as well, not quite euphoric but uplifting and takes you on a journey. Overall i enjoyed the track and i'd definitely shake a leg to it.
Promotional wise i guess first thing is first, i couldnt find much footprint of you online. If you want to get your art to reach more people, you'll need to be available and engaged in the various communities. We are all looking for new music so you need to be in the mix so we can find you. The core social media platforms are all used by slightly different sets of people, so you'd be best to get on there and add a profile that suits your brand. Engage on those platforms with others and others will engage with you - and then share. This does take energy and effort so if there are a few of you, maybe split the jobs out? 
Blogs and online radio stations are also good places to get your music shared, submithub and tunein are good places to search in bulk for blogs and stations that fit your sound. You can then submit your track on there and it could get picked up by them, but again i'd advise have a reasonably strong bio to go with it, people who write on blogs need something to write about and if they cant find anything about you, they'll be stuck for content. 
Its all good trial and error here, hype machine is another one to get on but over time you will find which platforms are more receptive and where you get most love from. 
If there are a few of you, its also good to get clarity on where you want this project to go. What does success mean to you and what do you want to achieve? If you are just doing it for the love, spend more time creating as thats where the real joy is. If you are looking to see where it goes, you'll need to do some proactive work around the blogs and radio plus the community / collaborating side, or networking for business folk. The more you proactively engage with other artists in your community, the more doors will open up. Likeminded artists will share your work if you share theirs. 
Seek out some curators, some independent record labels, see who they follow and who follows them. Build your network up and push push push. Who are the DJs on stations in your area that you can get in contact with? London based online stations such as Represent might be worth reaching out to.
Hopefully some of that will help get you going, let me know how you get on. All the best Chris