Chris Lovett

Chris Lovett


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Chris Lovett

Title
Curator and Performance Coach. Former Gig Promoter, Radio Presenter and DJ working with emerging and unsigned musicians.
Bio
Hi i'm Chris, I am a curator, performance coach and career mentor. My background in the music industry includes many years as a gig promoter in London and the UK as well as a radio presenter and DJ. Through all these things, I then worked with unsigned / emerging artists around the world to develop their sound and overall goals as a musician. I used to run a music brand called Souterrain which required me to engage with so much music and connect with artists directly as well as booking agents, managers and labels. I connected people together to curate festivals and various lineups plus collaborated on projects, some of which have been incredibly rewarding for all involved and helped gain some success. With my years working and understanding musicians and creatives I can relate to new artists and their struggles to build a relevant and organic fanbase, get their sound heard and look for the right people to help them on their journey so i've seen what doesnt work and what you can potentially look at that would be bespoke to you, so look forward to hearing some great music and ideas. I take the approach of helping you to help yourself so you can take away a few things to work on and explore, understanding what fits with your own vision and what you're comfortable with. I would recommend adding some questions to your submission, be clear on what it is you need support with and i will do my best to answer. I do this for this love and here to help. Have a good day.
Website
Expertise
radio, a&r, artist management, live shows, music promotion, music production, management, music videos, emerging artists, live events, music events, event management, remixes, podcasting, underground, film / video, promoting artists, promoting music, broadcasting, music blogging, djing, artist development, music interviews, graphics, interviews, animation, event promotion, booking
Interests
rap, hip-hop, jazz, soul, alternative, indie pop, rock, electronic, folk, singer/songwriter, music, pop, dream pop, r&b, alternative rock, garage, ambient, art, startups, folk rock, future jazz, trap, instrumental beats, bass music, sports, indie folk, acoustic, chillwave, blues, future soul, chillstep, culture, instrumental hip-hop, downbeat / electro-acoustic, film / video, lifestyle, future beats, uk garage, soundtracks, travelling, photography, indie electronic, future bass, future funk, remixes
Location
London, UK

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Recent Feedback

Rossano Gabrielli submitted media.

Attention Needed (Official Video) by Hide Your Mother

Chris Lovett

Wow this is super cool, the video and track work perfectly together. Its one of those combinations that once you click play you follow it through to the end because the content is so intriguing, thought provoking and entertaining. The song alone is really good but the visuals take it to another level in my opinion. The mix sounds great, everything is really on point so well done! Godo job all round guys. 
I guess for you guys now it may be a case of progressing from here but what does that mean? For me, I would hope that you are all on the same page in regards to success and what that means to you all. What is the end goal here for you, once you get clarity on that, you can all put your energy into it. Is it so you can play music full time as a career, fame, money, sell out shows etc what exactly do you define as success?
Once you have that then its time to put your words into actions. What are you going to do to get there. Now there are things you can do for free on your own without the support of others who you have to pay. If you are in that unsigned / DIY zone a few things you can do to get started are;
Get your tracks on radio and blogs. You can do this yourself up to a certain point, so take it there. Take some time out to use tunein app and submithub to send your track to various internet stations and blogs that suit your style and keep a track of who accepts and plays your stuff. There is loads for someone to write about with this track! Whilst you are doing that, research other music blogs that are not in the submithub roster and use any online / email submission process to make them aware as well. Once you get some play, share, share, share on social media. People who follow you are following you for a reason, they want to know what you are doing, so by letting them know your track is on this station or that blog, you are continuing to progress, and thats what we want here, continual progress. Stuff happening always.
Secondly is playing live. You guys are based in London, great stuff. My home town. A typically difficult place to emerge from music wise but a huge and vibrant community of musicians so you will get fulfilment from interacting with others in this space. Luckily there are tons of live venues here as you probably know so I would set up a steady stream of gigs over a period of time. Again goal could be to aim for at least one gig a month in a new venue, you choose. Research the club nights that are going on that fit your genre, sign up to their newsletters so you're aware of what is happening when. At the same time, have a look who is playing similar to you at venues like village underground, 100 club, moth club and old blue last and just reach out to the venue, promoter or artist themselves and ask to support them. The more artists you connect with the bigger your network will be and you'll find that community is king with music. If you're able to, offer to play for free or discounted rate to support those bands as you open yourself up to brand new listeners who can then choose to interact with you following the show. Grab some footage, share around and build your fan base organically. 
Dont pay for likes or plays - we all see through it. Its short term and gives a false representation of where you are at. Keep it real.
Collaborate. Can you write for others? Can others feature on your tracks? Can someone else come in and produce? You will find kindred spirits like yourselves who want to create and that feeling we get when we create with others is brilliant. Worth being a musician, so look out for those opportunities and be proactive. Their opportuties become your opportunities based on the links you have. The more links you have the more chance that doors will open.
Playlists - These are getting more and more important for artists to be on streaming services playlists and should not be ignored. There are plenty of self help and 'how to' guides online which give great insight so make sure you have a look at those avenues.
Social Media - Its wonderful to create, but if you dont tell people about it, no one will know. People will not go to your social media channel or page unless you proactively tell them about it. Make your social media inviting, up to date and keep engagement up. I cant tell you how many artists I follow have an awful social media presence, we are all busy, I want you to tell me where you are playing next or when your tune is out so I can then decide if I want to listen or not. You are wanting our time and energy so make it worth our while. Dont make it hard for the listener to connect with you, make it super easy. Link all your soundcloud, youtube facebook etc back to each other so the listener can choose where to follow you, keep it consistent, post on all of them when you post and share. Use others like vimeo, lastfm, bandcamp as well as you'll pick up different listeners that way. Delegate tasks between you to keep the ship moving at the same time not conflicting with you playing and creating.
Research talent bookers - new signings on talent agencies are an indication of where the trends are. Coda agency are a good one to keep an eye on, you can see who they have signed up and if you like any of those artists, reach out and ask to work with them. Its likely the booker will have a plan of shows for them to appear on to progress their journey. Follow it. What small festivals can you get on that that other artist is on, where do they play, who are they working with etc. 
Anyway, i hope that helps a little to kick start your progress! Good track and vid guys and all the best with it. Maybe see you at a show soon! C

Eliza Thorp submitted media.

Unravel These Days by Eliza Thorp

Chris Lovett

Hey Eliza, thanks so much for sharing this piece. I thought it was a really elegant and delicate track and a lovely introduction to you as an artist. I really enjoyed the vulnerability of it all and alongside those strings that came in around 1.30 just added that extra layer that gave it a little more depth. I can totally relate to the lyrics and sentiment, i'm sure it will resonate with a lot of people. 
In regards to some steer on self promotion, there are a few things you can do as an artist yourself but just make sure you dont get caught up doing more 'admin' that creating. You'll find your balance but it is important to not use all your energy doing marketing and promotional stuff.
First thing is understanding what your version of success is - what is your goal? Is it to be able to pay the bills as a touring musician? Write for others? Be rich and famous? When you understand that, your path can become a bit clearer and when you are struggling, you can always go back to your 'why' why are you doing this, what is your goal?
So the things I would recommend not to do - do not pay for likes or plays on soundcloud or similar platforms. We all see through them. They are empty numbers, they are superficial. 
I would however keep a little pot aside for things that come up because you may need to travel or play for free and a little saved can cover that for you.
Firstly get your tracks played on radio and featured on music blogs. The tunein app is a decent way to locate and research online stations, you can filter them down to genre and area so if you wanted, you could focus on stations in and around Michigan or further afield. Having your song played on the radio, what a buzz. Aim for this as a milestone. Once you have researched and found a couple of stations just look them up online and submit your track to them. Be proactive. I was on the radio for 5 years and i had loads of people send me music, the ones I liked the most and the ones with a story got played. 
Treat the music blogs in the same way, hit up submithub first as they have a catalogue of blogs where you can submit your track to a number of them at once, they will then come back to you with whether they want to feature it or not. Submithub have recently refreshed their site and it looks a lot more slicker than it did before so you have some good advice on there to follow. Do manage your expectations though, it may not happen on the first go around. If you use this platform alongside researching your own blogs that may not be on there, you have a really good shot at placing a track on one of them. Keep a note of who you have engaged with and make sure to connect with them on social media.
It sounds like you are doing a good job on the live scene, racking up the hours on the stage is ideal. I have booked so many artists that had all the numbers and all the hype but they were pretty poor live. Whereas some of my favourite artists i booked were smashing the live shows before they were making waves on streaming services. The more venues you play the more connections you will make, and I believe the more collaborating and commections you make, the more opportunities and doors will open. Remember, its all about gathering different experiences to perfect your craft so figure out a catchment area that you are willing to travel to (maybe save up a little bit) and research the venues in that area. See who is playing that is similar to you and just either speak to the venue directly, get in touch with the promoter or even the artist and offer to support. Be connected to others and you will open up your sound to a whole bunch of new ears who can then choose to follow you or not. Finding out other 'hot' artists and getting in and around them for live shows is also quite a good tactic. These artists need to be getting noticed by booking agents really otherwise they could be too far ahead on their journey. See which artists have just been signed by decent booking agents, try coda / paradigm for new signings, also research other agents - maybe even use linkedin to see which agents are connected to others, that way you get to see who is looking at who. Also submit your songs to them as well, why not!
Each agent will have a plan for their new signing, so keep a close eye on venues they play at, who they support, collaborations they have, who they write with and which producers they work with etc. You can start to copy or follow their plan and make one of your own. The more artists you connect with, the more idea you'll get of the people behind them that are helping. It could be a quality session player that plays live with them that actually is the key to connecting them with others. That was one of the cases with an artist I booked a few times, Kojey Radical (hes very good, look him up), I was friends with his keyboard player who was actually the one who was also working with another artist by the name of Jaz Karis (also look her up too!). Mike the keyboard player was a session player, he knows loads of people in the London hip hop / rnb scene and was just connecting people with others. Mike wanted Jaz to get some more live experience so he came to me and we put her on. Try and make lots of connections, there could be an opportunity where someone needs a really good keys player and your name should be on their mind / list. Who knows then what can happen! 
Keep your music platform socials up to date and utilise as many as you can as people consume music across many avenues, deezer, spotify, soundcloud, vimeo, bandcamp, lastfm loads. 
Basically your strategy should be, work on the live and connections / collaborations side whilst your stuff is playing on the radio and being featured on blogs, they should run concurrent. Get your planning right and see what other opportunities pop up! Exciting times.
Hope that helps a little, let me know how it all goes! Good luck. Chris

Mike Costua submitted media.

Adam and Eve by Mike Costya

Chris Lovett

Hey Mike, thanks for sending through. This is quite a nice chilled out track actually, i enjoyed immersing myself in it. I actually really liked the chorus, 'if you're ever out there...' that mixed with the lyrics, approach and steady production (especially the percussion) reminded me of modest mouse 'float on', not sure why but it just triggered something in me and i've not even thought about that song for ages! I dont think you should change anything with the track, its low key, understated and raw and thats the way alt rock, pop should be.
Would i would encourge moving forward is being more precise in what advice and support you are after, as you have only put that it is an original song I can only provide some advice which would be quite generic for unsigned artists.
I would recommend sending this (or another you consider one of your best) and use submithub to get it features  on a music blog. At this stage your tunes need to keep you tikcing over while you are creating, making new stuff and playing live. Submithub you can pick which music blogs would fit your style. Provide some backstory as well as writers etc would want to know more about the artist. At the same time look for internet based radio stations that plug unsigned musicians and support them. You can either research locally and online or utilise tunein app which you can then filter all sorts of stations. Again pick ones which are aligned to your sound and maybe aim for ones that have a decent reach. 
We all listen and absorb music through different ways so make sure any social media and streaming service has a profile of you and its all up to date, i managed to find your soundcloud but there was no info on there about you or any further link for people to go and dig in to understand you and try and relate to you as an artist. Make sure you know why you are making music, what is success to you? Why are you putting stuff out into the world? When you know that, your whole approach becomes a bit clearer. It gives you a platform.
If you havent already, one of the best things to increase your reach is to go out and play live. I'm sure vancouver has loads of live venues so if you havent already, write a list of the ones that support live unsigned music and reach out to them to play a slot. Its likely that you'll either have to play for free or not too much money but again if that is ok with your 'why' then that shouldnt be too much bother to start with. Be proactive, reach out and start to collect a list of contacts for venues and promoters. A lot of this game is done through contacts and being at the right event at the right time. If you support others like you, they will support you. The unsigned community is very rewarding, especially in London, because everyone is aiming for something similar, and to work and collaborate with likeminded people, is super rewarding. 
So in short, get your platforms sorted, understand what success means to you and alongside that, get your music on blogs and radio (which is pretty straight forward if its good) and to compliment that, get out and play live. Once you have these basics, the doors will start to open and they will give you further opportunities to keep progressing. Good luck with everything! Chris

submitted media.

Chris Lovett

Hey Ella, thanks so much for sharing, this track was such a lovely start to my morning here in London. Exactly what was required for a slower, calmer pace on a fresh Sunday. Love the backstory here as well, i think its important that you have that extra layer to the song that people can get to know rather than just quick in and out listen and move on to the next.
I can relate to the ideas thing, its called analysis paralysis where we get so caught up in thoughts and ideas, that we end up getting stuck and not moving forward. The way i usually get around that is to just get them out onto a spreadsheet, notes or a bit of paper so I can then let my mind forget about them. The platform of the idea is down and I can move on and go back to it later. 
Theres a couple of avenues i would recommend exploring at the same time which will hopefully start to branch off and either spark more ideas or get some progress going, first thing though is to get clear on what you mean by 'making it' - what does that look like for you? Is it being a full time musician in your own right, paying the bills and making a living doing shows? Do you want to have it on the side of other work? Fame, fortune etc? What is success to you? Is session work included in this? What about writing for others? Musical scores? Once you have that clear, it really does give you something to aim for and keeps you focused.
While you already have a good amount of material, at this stage its up to you to try and get that to as many ears as possible, but the right kind of listener, not just a haphazard scatter gun approach. 
Try to avoid paying for likes, plays or comments etc, its a waste of money and we all see through it. 
The free things you can do, which you may have already explored, would be to submit your track to music blogs and online radio stations, but be selective based on your genre and the people you are looking to reach.
Submithub is a decent starting point for music blogs, its not the best but at least it gives you a load of blogs where you can filter and submit your music too in one hit. I believe they are ranked based on their response rates so that should give you an idea on who would get back to you and likely be interested in your work.
Writers of these blogs are looking for creative pieces that are interesting and have pointers that they can pull out, eg this backstory. To compliment this, research other blogs that are of interest, my favs are goldflakepaint, earmilk, stereofox and rough trade playlists. 
As well as the blogs, do the same thing with online radio, use tunein app to filter through the stations that fit your style and then look up how to send them your stuff. Offer yourself out to do phone interviews etc so people can feature you on the blogs or radio shows.
These blogs and radio shows will likely have playlists which they can then add you to. This may take a little bit of time and some sort of strategy (composing the right email, some admin etc) but as a minimum, you should be havng your stuff playing somewhere regularly, this ticking over of activity can through some really nice surprises every now and then eg someone in a far away country heard your creation and that made their day and isnt that what its all about?
While that is ticking over, your socials should always be ready and on point. We all consume music in different ways so you should be visible and somewhat active on soundcloud, spotify, bandcamp, vimeo, last fm plus the regular social networks, looks like you are already which is great.
Sounds like you have played a load of live shows which is awesome, so you dont need any support there in  getting gigs! The only addition I would maybe make is to reach out to sofar sounds and see if you can play at one of their secret shows, they attract a lot of people who are desperate to consume new music and your sound would work perfectly. Colours may also be another brand to explore.
With this music stuff there are breadcrumbs left all over the place, its just about whether we recognise the opportunities and then follow them. Follow the chains, go down the rabbit hole. One example you could try is to look at booking agents (like Paradigm/Coda) recent signings. Who have they signed, where from, which agent are they linked to? Really look into the artists footprint online to track their progress, what venues did they play at, who writes their stuff, who produces them, who takes their pictures etc. Each agent will normally have a 2-3 year strategy for their artist, to get them on a support slot somewhere, get them working with the right session guys, festival appearances etc. All these things can be replicated , you just need to be aware of them. Dont be shy in reaching out and asking to collaborate with one or two of these new signings, you probably have more gigging experience that they do! Having that link when they are on their designed upward rise, connects you to them and your affiliation then makes you available to more eyes and ears, which should then open up some more opportunities. 
The support slot strategy is also another good one, again you may have already gone down this avenue based on your bio but who is playing shows near you, what venues are artists like you playing at? Offer to support these new signings, its likely there will be other parties there as agents and artists managers tend to 'shop' them around. I had a few people at a gig I did for Kojey Radical and Sam Wills back in 2015 (look them up they're great) both quite unknown at the time but there was already industry interest, so half the crowd were people looking to work with them and other artists who already knew about their work. The regular listener, unless really into unsigned stuff and proactive would have not really heard of them. 
So, let the people find you by you making yourself available online thorugh radio and blogs and then for a period of time, make your gigs tactical. Play where these others play, support the ones labeled as 'up and coming', and hopefully with a cheeky collaboration somewhere, you can join another artist on stage for one of their songs.
Loads to get going on but you're right, too much stuff can confuse the whole thing, work out your plan, stick to it for a period of time but always leave room to create.
Hope that helps a little, would love to know how you get on! Have a great day. Chris

Hunter Callahan submitted media.

Chris Lovett

Hey Hunter, thanks so much for sharing this track. Firstly let me say that I thoroughly enjoyed listening to this and finding out more about you on your website. I was in the right frame of mind to listen to a track like this so it really got me in the feels! From a musicianship and technical point of view, I cant really fault it. Its delicate and vulnerable in the way its laid out to the listener, and that then compliments the vocals and the lyrics really well. Your voice is quality. The structure is classic and pretty faultless, the words are simple enough for the listener to capture in one or two takes and be able to remember them and sing along. I enjoyed the harmonies as well, I didnt expect that addition but that layer works really well. The guitar picks are crisp and on point. Its just a really good love song so well done on the whole thing.
In regards to promoting it and getting it heard by others, there are a few things you can do that may compliment your current work, as it seems as though you are already making some good progress by getting a really good producer to work with. It may require some research and being proactive but should start to get more ideas flowing and maybe nudge some doors.
Getting the track heard wider is a good start so doing things where you dont have to pay are vital for unsigned musicians. Blogs and radio are platforms that should be explored straight away and you can do this easily. Have a look at submithub for a list of music blogs that fit your sound. You can submit your track to a host of blogs and they can choose to add it to their website, magazine etc. Then target other music blogs that are not on that list. My favs are goldflakepaint, earmilk, pigeons and planes, stereofox and rough trade. You may have others. Make a list and email them your track with your bio. Make yourself available for interview or feature, bloggers need something to write about and your background provides a great starting point for a story. To accompany the blogs, look at tunein radio for any online stations that take submissions from artists, again you can focus on local ones or any others around the world, just research and filter what ones you wish to target. Be proactive. It will take some energy and time but there should be some movement here. The aim is to be prolific not perfect. Always doing something or having something lined up.
It looks like you have your live game already set up which is good. How about stretching your catchment area a little. Where would you be willing to travel to for a gig? What other venues are in that catchment area? Who else is playing there, anyone similar to you who is a little further along? Offer to support them, just reach out to the promoter, venue or artist directly and offer to play. A lot of progress is done through word of mouth and contacts so the more contacts you have the more opportunities there could be, and thats what we're looking for here, more opportunities that then lead to more opportunities. Know your worth. Play for free if you wish (and some places you may have to) but be prepared to stick to your guns and your own value. 
You writing seems really good as well so to open up those doors a little, maybe offer to write a song for someone else? Again maybe someone in the same genre / ballpark as you or slightly progressed. Just search for your peers. Who is on your 'similar' artist list on spotify / soundcloud / bandwagon etc? How far are they on their journey? Working with 'up and coming' artists that already have a booking agent, management or label can really help. Take a look at the coda / paradigm booking agency, they are pretty hot on signing up the latest fresh artists and then placing them strategically in well known venues, with other artists and at festivals. If you keep an eye on some of those, you can try and mirror their journey and collaborate with them. Sofar sounds would be perfect for you also, i would recommend playing at one of their shows. Have you considered contacting wedding venues / planners and getting added to their recommended lists? I can see this song being used by other couples as they walk down the aisle or have their first dance etc. Who knows maybe you'll get booked to play at someones wedding. A whole new batch of listeners.
Honestly, i think the future looks good for you Hunter, this song is excellent and theres so many opportunities out there waiting to be grabbed. Go get it. Let me know how you get on, im off to listen to the rest of your EP. Good luck!

submitted media.

Undertow by Joy Kate

Chris Lovett

Hey Joy, thanks so much for sharing. This song is very well put together, its a sombre but powerful piece. I can understand why a director would want this in a film. I think the production on it is really on point and the vocals compliment it really well. The range is great, the lyrics powerful and those extra little sections of higher emphasise really provide a little more tension to the listener. There are very subtle areas that do bring that slice of hope, this is pulled out in your words and in how the mood changes in the key. Very clever and really well put together piece. The listeners will want to give their full attention to this track and it deserves some space to breathe.

So what is the plan with this track now? Are you planning on releasing it as a standalone track or something else? Does the director want to use it elsewhere or can they recommend it to be used in another film? 

It would be great to see the reception of this one. Look forward to hearing more from you in the future. If you need any other support, please let me know. All the best. Chris

Juan Pablo Aispuro submitted media.

FLORA PASQUET - REUNION by Pitayo Music

Chris Lovett

Hey Juan Pablo, thanks for sending over. What a really impressive track, i was drawn into the sound and the visuals immediately. The electro pop mixed with the rnb works nicely with the vocals, the production on the first two minutes are really well put together I am a big fan. Well done. Its a really interesting structure you have used on this track, i absolutely love 0-2 mins, I think the breakdown after that works really well but from my perspective I didnt get enough of the slick production and wanted another taste of it at the end for the last 30 seconds. For me that would have put the icing on the cake. Overall i think its a really innovative piece and the organic percussion at the end does bring something different to the table but i crave the rnb to finish it off. 
In respect of the language, music is universal and language shouldnt matter if the song makes you feel something. The beat and the vocals made me really dig this track even though I dont understand what Flora is saying. Were you planning an english speaking equivilent or just purely a French version? 
For promotional avenues, there are a few paying and non paying things you can explore, dependant on your budget, you may wish to mix some up to see what works for you?
The free stuff you can try may require a bit of research and repeating yourself but i've seen some good results. This track and video has a lot going on which makes it easier and more appealing for a music writer to write about, so blogs are a good way to get new listeners. Submithub is a one stop shop that you can send the track to multiple places at once, depending on the genre. You can choose a number of blogs so they can feature it. You can then do the same for more bigger ones like earmilk, pigeons and planes, gold flake paint etc. There should be a submission process on their websites, this shouldnt take too long but requires a bit of proactivity. You can use the same process with radio play as well, tunein is a good app to research local stations that fit your genre from all around the world, if you have a list just research their submission process and send the track over. Im based in London so there a few like soho radio, represent, bbc introducing (highly recommend), croydon fm, rinse - these are more urban less mainstream.  
Make sure some of the basics are covered, like her social media platforms (twitter link doesnt lead anywhere on spotify) and make sure they engage with the audience. Regularly update soundcloud, bandcamp, vimeo, youtube accounts etc as people use different platforms to get their music fix.
Paid wise i would avoid paying for any likes or plays etc, the listener will see through that, but maybe try some paid promotion on instagram and facebook, the visuals are captivating so will draw people into click and explore further. 
A little bit of a curveball one you could explore, Reunion has a bit of a cult following from the football manager / championship manager computer games, there are a lot of people who play that game and would have only heard of reunion because of that game. Locate the twitter handles that relate to that game and maybe connect the track and Flora's background to that?
Sofar sounds would be the best brand to approach to get some live action going , they have a good following and loyal fanbase and they do give upcoming talent a platform. 
I hope that all gives you something to go ahead with, let me know how you get on!

Richard Aardenburg submitted media.

Morphine Drip by Richard J Aarden

Chris Lovett

Hey Richard, thanks so much for sharing. This is such a delicte offering with various elements of musicianship at display. From 1.30 onwards I am transfixed to the whole thing, like sitting in a park with the sounds of nature going on around me. ALthough the subject matter may not necessarily be warm, you provide a safe space for the listener to just get totally lost in their own thoughts while you relay the very distinct and prominent lyrics. Its mixed really well and I can hear so many intricate pieces throughout, relaly well done. In regards to promotion and looking for management and publishing, it sounds like you already know what you want which is great. Some artists just create and see where it ends up but you sound like its your career and you intend it to be successful. There are a few ways you can go about getting certain representation that will help you on your way but some of it you can do yourself. It just depends how much time / energy you want to invest in the 'other' stiff outside of creating and playing music. 
Firstly, what you are looking for is likely within your network or circle already, sometimes we just need a nudge to look for it. From your spotify, it looks like you appear on a lot of compilations which is great. As a listener, I want to connect to an artist or a song and then look for more that are similar so i can recreate that initial feeling. You've got a lot of artists that are in your 'similar' batch, i would research those guys and see who they are connected to from a management and publishing perspective. You can easily get this info from their socials. Keep a track of names and companies, we'll come back to that later. If they dont have any, then which artists are similar to you in regards to genre and sound, who are they working with? That will give you an idea as to what labels, management etc are already representing people like you. This research shouldnt take long, but feel free to get lost down the rabbit hole, you will end up finding more great artists and then subsequently related companies and individuals associated to them. 
Next step is also booking agents, look at a company called coda / paradigm agency, they have a 'new signings' area on  their website. Check out the acts on there and again, any similar to you? Who are they represented by? Keep noting all these down. Keep following the chains. Once you've spent a couple of hours online listening and capturing names, you should have a decent list of people and companies from all over the place. This will give you a great platform to be proactive and reach out to people to showcase your sound. These individuals and companies are always on the look out for the newest exciting artist that they can work with, its what they do. Reach out to whoever you want from your list and give them an idea as to who you are and how you found them. You should get a response from some and you can then get an idea whether they are interested or not which will give you a better platform to work from. 
As an independent artist, you should always be doing something, your music should be doing something. EIther being played on community or online radio, being mentioned in music blogs and playing live. It doesnt have to be perfect you just need to be consistent, regularly doing things so you keep moving and never stand still. Good things will happen but there is an element of trial and error and just having the energy to keep progressing. There will be nos along the way so use them to spur you on even more. Keep collaborating with people, connections are generally made there too. I hope that gives you some bits to work on, let me know how you get on. All the best! Chris

Jesse Rundle submitted media.

Earthy Anecdote by Jesse Blake Rundle

Chris Lovett

Hey Jesse, firstly, great beard dude. Secondly this sounds so nice, really relaxed and chilled out vibe which I am all up for. It has a great appeal in todays fast paced environment. I am a really big fan of this, regardless of the impressive backstory. For me, the whole thing just oozes class. Its so well put together and the fact it has minimal repeating sections and a slightly different structure makes it a unique offering. You are right, there will be people who will just listen to it as a stand alone piece and those who really want to dig into the backstory. My approach to tackling this would be to aim at music blogs to capture the listenership who are into the stories and influences or an artist. A writer needs to write a compelling story attached to a song to put over a requirement for the listener to spend their time away from what they are doing and on to the thing they are pushing, here the writer has all the research done for them based on the amazing core of the music. If i read something before listening and it says words like you have used below, i am immediately intrigued. So, for me thats a good start, you now need to focus on the who and  the how. Who are you going to target and how are you going to engage with them? I would recommend starting at submithub, at one stop shop for music blogs. You can pick out which ones suit your sound and then submit your song to them. I think  they are ranked on responses so you should get some traction there. Next phase is to research others such as earmilk, goldflake paint, complex, pigeons and planes and others and just submit this story and track to them. Keep a note of how many respond and want to feature it. You may also wish to join in conversations on social media about Wallace Stevens and link your track back to those, i think some of his behaviour in the past may now not be looked on in the best light so again is that something you can make reference to? 
Any events happening related to him that you could get involved in, talks, seminars, readings etc? That opens you up to a whole new batch of people. 
Tunein radio is another one, you can research stations around the world that fit your sound and submit your track to them. Again, being a previous radio DJ, i loved songs where I could provide a bit of a backstory or a conversation starter. 
In regards to the audience who just want to listen and not fussed about the back story, again these avenues are good for that but what artists find beneficial (short term only) is getting on spotify playlists. Theres a few blogs already out there that tell you how to do that so i would just point you to them for now as they will give you a step by step guide. 
Playing live as you probably already know, opens you up to a whole host of new people. Have a look at your catchment area, how far are you willing to travel to play a show and see how many music venues or spaces are in your catchment area. Then see who is already playing there. Any that sound like you? go and offer to do a support slot at their show and again you open yourself up to fresh new listeners. Conscious theres a few things there for you to do so I will leave it there for now but good luck with your journey I will look out for the release in feb but i'd put some effort behind it, its a really good tune. All the best!

tiphanie Doucet submitted media.

In dreams ...( You and I ) by Tiphanie Doucet

Chris Lovett

Hey Tiphanie, always great to hear from you. Another good track this one, very well mixed and sounding super professional. I am a big fan of the chorus in this one, its really uplifting and the bridge is super cool and chilled out. Its just a really good track, maybe my favourite of yours actually. I can just drift away with it, great walking and driving music in the summer. Is that the feedback you've got from others? my next question would be how can you marry up those feelings that i get with the song to something else, what other brands or small businesses could be aligned to how that song makes people feel? Small coffee shops, wellbeing companies, yoga retreats?
I am so pleased you are doing loads of really cool things, for me now its all about keeping the momentum up and always having something planned in the future, a show, an interview, blog review etc. The PR company should be able to help with that but yes you'll probably need to still keep doing some DIY!
I dont think I have any more contacts label wise but maybe booking agents would be your best bet, they would get you on festivals and on support slots that you wouldnt otherwise get on. Sofar sounds is great though, labels and agents look at them to see who they put on so its a great window. I've followed you on instagram now so i can keep track of your tour. 
I may have mentioned this before but always keep an eye on who coda agency pick up who i think have now merged into paradigm - their new signings page give you an idea of the artists who are going to go to the next level, watch where they play, what they do etc as the A&R people set up plans for the artist so if you connect yourself to them early, you could be part of that journey. One example could be their new signing Bridget Kearney & Benjamin Lazar Davis - hardly any spotify plays, in fact you have more, but they will now have plans to appear on different things which will propel them into bigger things. I would recommend now, while its early to reach out to them and maybe work on something together. If it feels right of course. 
So right now, maybe the contacts should be booking agents and other 'connected' artists rather than labels? Just a thought.
Anyway i hope that helps Tiphanie, another good track keep going! Chris

Ronnie Pierce submitted media.

DeadHorse by Ronnie Pierce

Chris Lovett

Hey Ronnie, thanks so much for sharing. Your first line you wrote here says it all for me 'If I had a producer and a budget with some time invested, maybe i could get a beautiful sound' - thats the key here and thats really where you should be focusing your energy. Look for a plan at how you can get a producer and a budget - are you investing enough in yourself to get the things you really want? When i say investing in yourself, I mean putting some money down to make you better. We are stuck in the mindset that we save money to buy a thing to help us do a thing but actually when we are putting money into making us better, it becomes easier to swallow. Are you reaching out to people for support, how are you growing your musical connections? Is there anything you spend your money on that you could do without to invest in your music? 
I actually really like 'Side O' The Road' but in regards to this song, yes you can definitely tell its rushed, which then leads me to ask, why the rush? The timings are a little out here and there but theres some core skill in the mix as well. I love the 'americana' type stories you deliver. The overall track could be pretty decent and your voice is cool, i think you've got some decent wordplay in your back pocket as well so definitely a few positives to focus on. The track as a whole is not mixed very well or not mixed at all which is another cost you'd need to add when thinking about setting some cash aside for your projects.
Theres a load of promotional stuff you can do as a solo unsigned musician to keep the momentum going that doesnt require any funding, just some time and energy. As a rule of thumb i like to relay to musicians is to always have something lined up, whether thats a live show, radio play, interview, jam session, whatever, you need to always keep the ball rolling for a while. If you have an organic fan base, they are looking for updates, they want to know what you are up to and its your job to keep them informed via social media.
It seems like your live game is ok and you can go on stage and deliver so figure out a catchment area from where you live as to how far you're willing to travel to play a show, research online the live music venues in that catchment area and keep a note as to what type of shows and artists they put on. Be proactive and reach out to those venues and offer to play. You may get paid, you may not but all this time invested adds to your experience and hours delivering live sets to people. Also ask to support any artists that are similar to you, a good support set always goes down well when working with other artists higher on the ladder than you. Approach the promoters. 
Blogs - pick your best song and send it to a music blog for review. You can submit to loads if you want and really get an eye for who would be willing to write and share your tunes. Submithub is a decent platform to look for music blogs where you can easily submit your tracks. Maybe 'Side O' The Road' or 'One Of These Daze' would work well as your first submissions?
Collaborate - this is where you can open doors and learn new things, do you have a group of other musicians you can write or jam with? If not, get some. A lot of tracks are made through connections to others, I cant tell you how many London based people have worked with each other and linked them to quality producers, session guys, vocalists etc. Its a big community and they're all striving for the same goal but working with each other to get there. You should be in a community as well. Trust me, its one of the most under rated tools an unsigned musician can have. 
I mentioned social media earlier, different people find music in different ways and you have the ability to share via many platforms, utilise them all. From an outsider perspective, i would be fascinated in your local tales and life in Greenup, theres a niche there where people not from the US can get a flavour from you as to what its like through your storytelling so go out and grab some listeners!
All the best with it Ronnie, maybe catch you playing in a packed out bar on my next US road trip. Chris

Adrian Alexander submitted media.

Chris Lovett

Hey Henry, thanks so much for sharing. As you're just after feedback on your work, we'll focus on the track and video. For me i thought it was a pretty decent offering, an interesting blend of pop with an 80s synth in the mix. The lyrics are not overly stretching so it can cement its way firmly in peoples memory. I did like the synth and was hoping for another go around but was introduced to the acoustic. I dont think here you needed to be too different, personally i think that synth gave the track another level. When that key change hit and we go into the synth, i got really interested, i did think 'here we go' but then it was taken away and it just went a little flat from then onwards. The video for me was ok, its impressive you went that long without blinking! The colours are cool and the intro makes me think its going to be quite a chill affair but once the drums come in, it turns into more of a lowfi indie pop track. Thats why i was so into the synth because it all fit in that short moment. You bring a sense of mystery with the band but we get to see all of you, revealed as we move through the track. Plenty to dig into here if you wanted! I assume that this is your first offering as an artist? I think theres some layers of potential here, i mean everything is fine, but you dont want to be aiming for fine. It doesnt blow me away personally but there elements in there can are nice. Thanks again for sharing, all the best! More synth next time ;-)

Will Peake submitted media.

tonite by The Nearest Exit

Chris Lovett

Within seconds i knew i would like this track. Its so good. Silky smooth. When it is available on the usual platforms i will definitely be saving it to my favs. To be honest, this track is a discovery, a gift to people who love to find new music so there are a few ways you can approach this initial release. 
1 - Let a blog do it for you and let them premier it. There are planty of blogs out there but there are some trendier ones, earmilk and goldflakepaint are my go to for new music, there is also pitchfork and stereogum who have some significant influence. Consider reaching out to them, they would be silly to pass on this track, its super cool. You can plan dates with blogs as well so if you wanted to coincide it with a live show then that would be ideal, if you have a good set lined up. It might be an idea to structure what is coming up so they can also write about that. This is a quick win but will be a great springboard.
2 - Do it yourself and let it organically grow. This more of a longer win but potentially more valuable as you'll be able to watch it grow and see how it does that. Utilise all relevant platforms, soundcloud, spotify, deezer etc and just drop it everywhere on a specific day. Inform your followers on your socials about it and watch the journey. You'll start to see blogs and radio stations feature it and tag you / reach out post the release so it becomes more reactionary whereas option 1 you can plan more. It depends how you want to deal with the fall out from the initial blast when everyone is really digging it. You can also reach out to spotify and submit the track for playlist consideration if you have an artist account. You may need to already have music on spotify first though, but defnintely check that route out.
Its important here to mention that all your socials should be bang on point. The last thing i want as a listener is to really dig a new track but then find out the artist has no footprint or a really poor impression on my favourite streaming services. The good thing here is you have great artwork and a great song, dont let a bang average social media impression put people off from getting to know the band and following for future news. I'm not too sure about local radio stations that have pull but in the UK you can use BBC Introducing as a platform, submit your track to them and they may choose to play it on a specific show, nothing stopping you from doing that as well to be honest but again it could be part of your planning, so it drops multiple places all on the same day / week. 
You can choose to use submithub also for a more scattergun approach, submit your track to various blogs and some will choose to feature it, you just may have the same content distributed out at different times. I would recommend using this phase as exploratory, see what works for you and understand what you need. What can you do yourself and what would you pay for - eg PR assistance. If you have time, i would also research some other artists and the process they went through when going through a release, check out people like Nilufer Yanya, she has used blogs to premiere releases before, shes rising quickly so you can track her progress and see what she did and which connections she is hooked up with. 
Anyway i hope that helps a little, look forward to listening to it again when its released and i'll be following for more stuff. All the best! Chris
PS i love Atlanta, stopped over there for a few days recently in cabbagetown, my kind of vibe. I have some friends there, i'll let them know about your gig.

Robert Dugdale submitted media.

Sadie by Rob Dugdale

Chris Lovett

Hey Rob, thanks for sharing, enjoyed this. Its definitely a grower for me, i wasnt convinced at first but as the track moved on I found myself really getting into it. On the second go around i picked up some cool little nuances. Its one of those tracks that you find on the back end of a NME compilation, a little treat after all the mainstream stuff. 
In regards to promotional / coverage advice, there are a few things you can do yourself that should assist to move everything on a bit. Firstly for you i think its best to be clear on what success is for you, what are your realistic goals? 
To start with, an easy fix is your profile. Listening to this track on soundcloud is great but what are your listeners getting from you. We know your name, we hear your music but thats about it. Who is Rob Dugdale, what is he all about? If my first impression of you is on your soundcloud and i'm into your stuff, i cant reach out to you, i have no other platforms i can link into etc. The spotify link is broken and we have no other information, as a first impression, a listener could be put off by that. Be more interesting, let people find out more about you while they listen to your tunes. As a listener, i am looking to connect with an artist, the more i have in common with them, the more time i will spend engaging in their work. Give them that opportunity to connect with you on a level other than the track they landed on. The same goes for all your online platforms, we all choose our preferred source, spotify, vimeo, bandcamp, itunes etc, i'm sure you've dabbled on those. You widen your reach if you are available on those, different demographics use different platforms. Doing some more research i can see that you have been in plenty of bands before so collaborating with others should be quite easy for you. Some previous artists i've worked with have found value in offering to be a support slot for artists who are a level or two further along the journey. This again is quite a simple one but requires some research of your own. As you are London based, the live opportunities are massive. Pinpoint some smaller venues known for having a good reputation and see who is playing there. It takes 2 minutes to reach out to the promoter / venue / artist and offer to play on the same bill. You then open yourself up to a whole new batch of ears who can choose to then go back and check your out after your live performance or not. Dont ask dont get. Make it easy for the organiser and be proactive rather them having another job of finding a support act. They can then add you to their list of recommended and reliable acts and who knows, maybe they'll call on you again when they put together another night.
Are you writing for anyone else or just yourself? Writing for others opens doors so that may be an avenue to explore. Blogs / Radio are decent paths to getting more coverage, there are so many blogs out there that would write about your track and your history, you have a good story to tell so why not offer it out? Look at submithub and identify any blogs on there that fit your sound. Submit your work to them and i'm sure some of them would be able to include it. That then gives you another platform to point people to and you can share that on your socials. Radio is another one, who wouldnt like to be played on the radio. The global availability we have now, im surprised people dont make more use of it. I find tunein as a great source, you can filter down genres and identify stations that fit your sound. A lot of them have submission processes so just a little more research into their website should give you that in. Fingers crossed you'll then get some more plays and alogrhythms like on Spotify will show you where people are listening from. You could do all sorts with that data! 
While you are doing all this work behind the scenes, its important to also save time to create. This admin work can be a little draining and repetitive but its vital, you could be the greatest guitar player in the world, but if you're not available for people to find, we will never experience it. Hope those few avenues help, you should find some success with them that will take you on to the next thing, whatever that is. Keep rocking! Chris

Benjamin Kaufman submitted media.

Falling Down by ZeN MafiA

Chris Lovett

Hey, thanks again for sharing your music. Hope you found the last one helpful. Theres something in this one for me, the vocals are nice alongside the guitar chords in the chorus. That progression is a keeper. Good stuff on that. However for me it was just a little bland. The snare didnt really get me going and the bassline throughout was just too repetitive. The effects on the vocals in the verses i would recommend using more sporadically as they are good but used too often they lose their impact. But again, like your last one, there is some really good stuff in here and what a great way to get your creative ideas out. I have loads of questions! I guess you obtain the vocals already premixed and with a production package? How long do you spend putting together a track? How do your ideas come together? Why was this one shorter? Do you stick with the same structure each time? I may have mentioned this before but would it be worth mashing up some of your own tunes and taking elements from each to see what they sound like (or at least the theme as some may not blend in different keys), eg that progressive wavey bassline in 'You're Looking Back' with the piano in 'I Can't Get Any Closer' just see what works? Just keep putting stuff out and get feedback constantly so you know what people are feeling.
Promotional wise i think i mentioned last time about  blogs and radio - I cant emphasise this enough, getting your track to be played on radio is a milestone. Same with a blog, doesnt matter who or where but we are all connected now, submit some of your best tunes, maybe 2-3 to some blogs (smaller ones to start with) and radio stations and just wait and see what happens. You'll have to take some time out and do some research and admin yourself but once you get into the groove, it shouldnt take that long. Just make sure it doesnt take away your creative time and energy. Maybe block out 2 hours of admin a week where you can fire off some submissions and emails and keep a track on where you have sent stuff and what you have said. If you're a geek like me and love excel spreadsheets, this would be great for you so you can just almost keep like a diary or a map of where you have submitted, who responded and where you got the success from. Unsigned blogs to check out - Music Crowns, Indie Current, Right Chord Music, Indie30, Turtle Tempo.
But the admin doesnt stop there im afraid. This promo lark is a chore if you're on your own but well worth it in the long run. Benjamin, you need more of a social presence. If i hit up your soundcloud and like a track, i want to know more about the artist, where they're from, what they're saying on twitter, what they look like, who they work with etc. Blogs need this to help them write about the track - usually music blog writers are volunteering, interns or do it for the love of music, they are not creative writers that can spin 1000 words about the production of a track and how sounds make them feel. They need more so they can reference the artists background, tastes, inspirations etc. Without this, you are a mystery and for that you need to be damn good to stay a mystery and get recognised. Plus different listeners use different platforms, use them all, Facebook, Twitter, Spotify, Vimeo, Youtube, Soundcloud, Mixcloud, Last FM, Bandcamp etc connect with your followers, be proactive. 
Work with others! You'll double your ideas, double your progress, learn loads, make great connections and open doors - this is powerful. Its just generally the best thing and feels great sharing success, creative ideas and reactions with someone. Doing all these things will give you incremental gains in all areas of your life, not just your music, you will grow as a person too and in the end, whatever happens with your music happens, but you will collect experiences and memories that will last a lifetime. Enjoy the journey, Chris.

Lydia Briggs submitted media.

Rock Bottom by Lydia Briggs

Chris Lovett

Thanks so much for sharing - genuinely had i not seen the video i would have thought you were a seasoned, experienced (older!) pro with many years under your belt. I suppose you are going by your bio but not many people your age are anywhere near the level you are. The track is super well put together, you can tell the quality of the production and mix here, its a top professional job. The vocals are bang on point and the delivery of the 'product' (your song and video together) are well polished. Now its all about getting that offering out to people in a way that music fans can embrace it. As well as the distribution you have already got going, there are some organic ways you can proactively set about getting your sound out to various platforms. Blogs would love to write about you so i would recommend targetting some independent / under the radar blogs that influence people to discover new artists - you can find these online (my favs are earmilk and goldflakepaint) but you can also use submithub which you can filter based on genre. 
Online radio stations also tend to pick up listeners who are more proactive in trying to step away from the mainstream stuff, tunein is a good app to find stations that fit your sound. Once you've identified a few from around the world, look up their submission process online and send your work on. These two things take a little bit of admin but you'll start to see the fruits of your labour once they get back to you or you start to see your track in blogs or being played in random countries!
Another thing to work on is where you are going to play live, because ultimately thats what it leads to right? So in Cleveland, figure out a radius of how far you're willing to travel to perform live. Then research what live music venues are in that catchment area, there should be a decent number. Have a look at who is already playing there. Anyone that fit your genre? Speak to the venue, promoter or even the other artist and ask to support them or get on the lineup. This information should be available online or on a poster. I know a lot of artists that have gained success by supporting others. It opens their sound to a whole new batch of people. Collaboration is also highly rewarding, creating with another artist and sharing experiences also helps in learning new approaches and linking with others. Remember this is a marathon not a sprint, you are looking for small incremental progress from each activity, radio play, blog write up etc. You could be in a position to inspire girls your age so if you role model putting in the graft like you have done so far, you can achieve great things. You dont necessarily need to spend too much money on these things and as an independent artist, you will have to do some shows for free but its all part of opening the doors and exploring the avenues that give you the life experiences you can then write about in your music. I think that will be enough for now, plenty to get you going on, let me know how it goes and all the best with your journey! Chris

Devon Heydrick submitted media.

Chris Lovett

Hey man, thanks so much for sharing. This is decent, feeling the flow and i actually liked the space you gave to the beat in the second half to let it breathe. It ended a bit abuptly mind. I'd have liked to have heard a second verse from you, the lyrics were decent and that flow was super quick and tight. There is a bassline undercurrent that i caught every now and then which i liked a lot, i would emphasise that a little more as its a bit too hidden for my liking. The chords progressing in the background keep it moving forwards but sometimes you need a break with them, doesnt have to be too drastic but there is a danger it becomes too repetitive and therefore boring. The listener attention span is really short so you have to find that balance of rhythm and enough going on to keep them engaged. Overall decent production, not groundbreaking but fitting with the scene. 
Promo wise theres plenty you can do and you dont have to spend any money. Only a bit of time and energy. You want your sound to be heard, you need to be proactive and tell people about it. Research independent music blogs from around the world, target about 10-20 to start with, and find out their submission process. Have available a little bit of a bio about you as well, you dont want a writer to struggle to put words on a page. Same with online radio, tunein app you can find any station you like, even the one i used to work at is on there. Do the same thing, filter down to stations that fit your sound and find out their submission process. Ideally you should be sending at least one of your tracks to 10-20 stations as well. This and the blog submissions will give you a good start to see who / how many are willing to play / write about you. Different people use different platforms to find new music so make sure you utilise them, all the socials plus music platforms for indie artists like bandcamp. You already know this but collaboration opens up different paths and doors so i would recommend reaching out to people for production, writing or vocal partnership - a great success like this is cult classic records and thomas prime, a group of music lovers who make music together and its superb chill hip hop instrumental stuff. The ideas shared can be life changing. Plus you will learn quicker and experience more. From a live perspective, have you thought about this part yet? Ultimately it all ends there. Performing on stage in front of people. More research required here but you can be quite smart with this one. Where you are based in NY you should have plenty of opportunities at open mics and others. Get a list of venues that have live music and follow their socials. Also see who is performing there and it doesnt hurt to ask the promoter to support for free. Some of the artists i have worked with in the past made their name by getting on a support slot, doing it for free and just asking. Dont ask dont get! Anyway, plenty there to get you started, remember its a journey and all thes experiences will help you grow into a better artist and a better person. Enjoy it! Let me know how you get on. All the best. Chris

tiphanie Doucet submitted media.

Painted Blue ( non released) by Tiphanie Doucet

Chris Lovett

Hey Tiphanie, hows it going? Thanks again for sharing, its great to hear about all the activity youve been up to. I see on your Spotify bio that you made the jump to move to New York! How has it been? Such a brave jump, well done! How has it been? 
It sounds like you are doing all the right things, there should be regular progress and always lining the next thing up like a conveyor belt of activity, track, tour, live show, radio play, interview, blog, video, collaboration etc.
Again technically its bang on point, the mix is good, its airy, open, vulnerable and i can imagine when you perform it live, people are transfixed and quietly wander into their own memories and thoughts, which is ideal as you become their soundtrack. On your EP i really like 'Think Of Me' i think thats my favourite along with 'Under My Sun'
Have you tried submitting  a track to BBC Introducing yet? I would recommend that, again nothing to lose there. I think i mentioned sofar sounds shows, your sound is ideal for their intimate and secret gigs, in NY especially there should be loads of opportunities. I wouldnt worry so much about the numbers too much, its the quality of listener that counts. I've seen artists have a million plus plays and still be at the same (or sometimes below) the level you are at. You want listeners to share and buy into you as an artist, not just the one track and thats it. You want them to stick with you and be interested in what you're doing next, hence the need for momentum and at this stage of your career, always working on the next thing. Also, have you noticed who is on your 'fans also like' section on Spotify? Theres a producer on there called Caoilfhionn Rose, her track 'Unravelled' is brilliant and she may feature on the same playlists as you. Maybe get in touch with her and collaborate? Shes on Gondwana Records an indie label based in Manchester. Their sounds may fit you? The playlists you feature on and artists like you information has some little nuggets around names of indie lables, producers and contacts. Sometimes its all about utilising these platforms! For me, this track is crying out to be in an indie film, is that something worth looking into? In regards to contacts, i would also recommend researching other artists in and around your level to see who they are working with. In London have a look at Phoebe Katis, Francesca Mondi and The Naked Eye all indie artists, all very good. Again what are they doing to gain momentum? Their socials should paint a story. Label wise its pretty easy to get a list of independent UK ones, some are on wikipedia but i would focus on similar artists to you and research playlists info, about info and contact details - spend a day doing that and you should have a good batch of names to then contact proactively. 
Its great to hear your progress, hope that steers you in the right direction a little. Let me know how you get on via twitter or here if you like. Have a good day! Chris

Benjamin Kaufman submitted media.

You're Lookin Back by Zen Mafia

Chris Lovett

Hey thanks so much for sharing. Sending love from London to you and Bojack! There are some cool elements in this track, the intro is a really good build, gathers a solid amount of tension and anticipation. The vocal effects add a decent layer but my favourite part of this is your inverted, swooning, travelling bassline that caresses the whole thing throughout. The structure is decent, however it does have its limits. At the moment, it doesnt do enough for me to want to go back and listen again. It is pieced together nicely but it could have been a bit more chill by maybe taking out one of the layers of vocals in the verse, the backing vocal is really nice, that calming 'ahhhhh' is cool, its that top layer of cuts that makes it a bit more fidgity and less appealing. Interesting also that you used a fade out, i dont think you need that, when you think the track is done, its done, i dont think the fade adds any more value to the piece. I actually really like 'Money & Fame' and the fade out on that is a lot better, still maybe 5 seconds too long but a fascinating unexpected conclusion. See, that i want to listen to again and that has made me check out your other work. I agree with the comment on your soundcloud on 'I cant get any closer' about the piano but again it wasnt the vocals that got the attention. I dont think you need them in some of your tracks. As an instrumental itself, this alone is sick, refine the start and let it breathe, sometimes the best sounds are the uncomplicated ones. 
You've definitely got the platform of something really good here, the key is to keep showing up, keep creating and you'll refine your craft. It can also be a lonely adventure so dont forget to collaborate with others, share ideas, listen for inspiration and opportunities will pop up. 
I know you didnt specifically ask for it but in ways you can push your side to more ears, try submitting your stuff to online radio stations and blogs that fit the genre. Tunein app you can search for stations around the world and then look them up to see their submission process. Same with blogs, submithub may work for this but you may be best going down a rabbit hole and finding the ones that suit you. Earmilk, goldflakepaint are ones that we like here. Also check out my buddies Dextric, their older stuff has elements of yours but you can see their progress through their releases, you may see ideas in there?
Anyway hope that helps a little, i've followed you on soundcloud (under souterrain my old music name) so i can keep track of your progres. Bottom line is to keep creating and offering something to the world, people are hearing you and listening to your stuff. Keep doing it. All the best, C.

Julie Harris submitted media.

Endless Road by Velvet Corgi

Chris Lovett

Thanks for sending through guys, I like this a lot. It has a gritty feel that can shake you to the core. The riffs are cool, lyrics are decent and easy for people to sign along to. They have that ability to get stuck in someones mind which is great, memorable. The guitar fuzz steals the show for me, the fact it jumps straight in fills you full of energy. Riffs are super cool. I missed the part of the first chorus that includes Endless road, white line reverie, it appears in the rest but not in the first, is that done on purpose? Bridge and bassline is really sweet, it gives you a very small repreave before going into a facemelting solo. Its a neck breaker, face-melter of a rock song. What might have added a little depth is a backing vocal or a harmony in the chorus, it may already there but not that prominent i've listened a few times to try and catch it. Overall its really good, its rough, tough and agressive, ideal for a road trip crusing with the windows down. It will sound good live playing it in front of people - some good opportunities for them to join in as well during the breakdown bridge, get that going a few times around and the people can repeat back to you the chorus. Good work guys, look forward to hearing more of your stuff. Chris

Hayden Eager submitted media.

Ether by Hollings

Chris Lovett

Thanks Hayden for sharing this track and video, hope you are doing well. Firstly i would say thanks again for giving us a glimpse into your travels of Ecuador, it looks like you had some amazing experiences, i know how travel can elevate the mind and i share your passion for that.
In regards to the visuals, yes they are personal but they also work intricately with the audio. Granted some of it is shot on different devices or in different modes (landscape etc) but the overall idea is decent. The added effects put another layer on it. Granted, its not the best quality footage and its personal to you but i can get that it means a great deal and alongside the music. Some great shots in there though and i am a little envious of your journey!
The track however, i am really feeling. Listening to it without the visuals feels better for me, the drifting synths and vocals weave excellently together and create a sense of calm as well as unease, a little bit trippy which i dig massively. The keys and chorus are just magical - on my fourth go round listening now and it feels as though it flows thorough me. The lyrics are really good as well, the opening lines get me - toes hang over the edge look down at the clouds not over your head - class. 
Promotional wise, i would firstly get clear on what success means to you. What are you looking to achieve? If you know that, you get more clarity on your musical journey. From your bio on soundcloud, it appears you are already quite ingrained in the community so connections and contacts for you are already in a good place. Thats a key thing for me, opening up your network and being open to working with others really gives you more doors to push which is great. As a next avenue to explore, maybe tap up some producers here in the UK, some of our favouritres we've worked with before include Danny George, Tusks (definitely fits this sound, you'll like her), Intalekt, Simon Jefferis, Blue Lab Beats, Amethysts and Rose Gray. As you probably know, their listeners will see you writing / working with them and then go to look you up - increasing your listener base and if they like what you offer, you then have a new fan. 
Another avenue is to work with people just on the start of their journey but already picked up by a booking agent, Coda have a recent signings list on their website, these are all artists that are probably quite still open to experimenting so get in with them before they get on to the next level. Coda will then start to sort live events for them as they release more music, if you're on it who knows what opportunities may come about.
Things you can do yourself that do take a little bit of admin time are blogs and radio - highlight 10-15 blogs you like and submit your track to them - be proactive. HillyDilly, Gold Flake Paint, Pigeons and Planes, EarMilk etc. This track in particular has a lot going on from a spacey chillout vibe and if you give people some snippets they can write about, they will find it easier to publish and feature. Tunein app also for discovering online stations that play this kind of music, research 10-15 stations and find out their submission process, radio DJs love new music and if they are feeling it they will support you.
Anyway theres a few things that can help, i dont want to bombard you as doing these things alone may take some time and energy and creating music is clearly the passion here so i dont want to detract from that. Thanks so much for sending through, happy to share and will be following you on spotify! Chris

Austin Poel submitted media.

$how Me the Money by Austin David

Chris Lovett

Yes! really feeling this one. Love the riff and the overall uplifting vibe this gives off. Catchy pop soul at its best. Thanks so much for sharing. Can see its been released either today or yesterday so will happily share it. I went on to  your soundcloud link and its awash with colour which is great to see. The visual of your brand matches the positivity of your material and thats a really nice thing to combine. Love the distortion on the vocals during the verses. The lyrics are cool as well, punchy in areas and memorable in others. The hook is great and a really summer banger that is bound to stick in peoples memories. Well done. Honestly i cant fault the production or output of this one, it ticks all the boxes for what a solid pop song is, fingers crossed people also feel it like i do. L.I.B is a tune as well (i prefer that one but only just). From a promotional aspect, i think you're probably a level above the artists i would normally get on here. You've got a great couple of tracks here as a platform so use them to promote yourself. A soul feel with a great riff is the one at the moment, i'm sure you've heard of Tom Misch, hes getting huge love here in the UK and i would recommend checking him out. What i've seen that tends to work, is collaboration, playing live and blog interest. The playlisting and then the radio play will come along with that but opening up your own doors through your connections is key in my opinion. Its more of a longer term activity, more stable. So have a look who you'd like to collaborate with (be realistic) and reach out to them. Artists that are on the same level or just above and maybe international - i can recommend having a look at the new artists Coda Booking Agency have just signed as an indication that they will be given some backing over the next few months. Likely they will also feature on some smaller festival lineups and thats probably you're goal this year. Decent lineups at festivals and good quality city events. Sofar sounds always seems to pick decent artists so maybe sign up to play at one of their events. Identify some decent blogs (earmilk, pigeons and planes, gold flake paint etc) and submit your music to them. Also try submithub for a more bulk offering. You should be able to do this quite swiftly and with relative ease so thats a quick win. To keep things tidy, fix your broken twitter link on your soundcloud and maybe tidy up your website a bit. Point people to where you'd like them to go. Get more live dates in the calendar, as you're in LA, i'm sure theres no shortage of music night on so maybe get an idea of which venues are ideal for your sound and aim to play at them over the course of the year. Also support slots are great and very undervalued. Who is playing / touring around your way soon? Have a look to see which promoter is attached (you'll normally get that on the poster or small print on ticket info) and just ask to get on support. If you dont ask you dont get, and in my experience, a lot of opportunities are forced rather than just waiting and doing the same things. Hopefully some of those avenues help, really feeling the sound and look forward to hearing more in the future. Chris

Ian Reay submitted media.

Comfort Giving Devices by Romance And Beauty And Vices

Chris Lovett

Who doesnt love some house with an 80s vibe? The dream team combo. The thing that i always struggle with in regards to house music is that for considerable periods, it doesnt go anywhere. I'm not massively into house but i have dabbled in the past. Luckily for this track there is enough going on for me to keep me entertained and into the track. I absolutely love the duran duran style riff that drops in and out. The back drop of those synths are cool as well, not quite euphoric but uplifting and takes you on a journey. Overall i enjoyed the track and i'd definitely shake a leg to it.
Promotional wise i guess first thing is first, i couldnt find much footprint of you online. If you want to get your art to reach more people, you'll need to be available and engaged in the various communities. We are all looking for new music so you need to be in the mix so we can find you. The core social media platforms are all used by slightly different sets of people, so you'd be best to get on there and add a profile that suits your brand. Engage on those platforms with others and others will engage with you - and then share. This does take energy and effort so if there are a few of you, maybe split the jobs out? 
Blogs and online radio stations are also good places to get your music shared, submithub and tunein are good places to search in bulk for blogs and stations that fit your sound. You can then submit your track on there and it could get picked up by them, but again i'd advise have a reasonably strong bio to go with it, people who write on blogs need something to write about and if they cant find anything about you, they'll be stuck for content. 
Its all good trial and error here, hype machine is another one to get on but over time you will find which platforms are more receptive and where you get most love from. 
If there are a few of you, its also good to get clarity on where you want this project to go. What does success mean to you and what do you want to achieve? If you are just doing it for the love, spend more time creating as thats where the real joy is. If you are looking to see where it goes, you'll need to do some proactive work around the blogs and radio plus the community / collaborating side, or networking for business folk. The more you proactively engage with other artists in your community, the more doors will open up. Likeminded artists will share your work if you share theirs. 
Seek out some curators, some independent record labels, see who they follow and who follows them. Build your network up and push push push. Who are the DJs on stations in your area that you can get in contact with? London based online stations such as Represent might be worth reaching out to.
Hopefully some of that will help get you going, let me know how you get on. All the best Chris

natalie bancroft submitted media.

Perfidia by Natalie Bancroft

Chris Lovett

Blimey this is a bit good. Not really anything i'd listen to but i appreciate talent when i hear it. Quality vocals in your own language is one thing but then doing it in another is something else. Massive congratulations on putting this together. The harmonies are superb, easily the stand out thing on this track for me. The choir BV is also great. The ending is quite haunting actually and then finished with a glimmer of hope! Really well put together and always happy to share such talent. Please get out and do some live shows, the people need to hear you up close and personal. All the best, Chris

Arman Asadsangabi submitted media.

4u by BADNATURE

Chris Lovett

Hey Arman, thanks so much for sharing this track. It has a fresh spring / summer vibe to it and a very nice indie riff. The structure of the vocals is also good, the hook is simple and memorable so more likely to stick in someone's mind. Always a bonus. When the intro hit, i knew i'd like this song immediately, the outro, i was not so much of a fan of the outro. To me it feels as though you went a little experimental throughout the process and it feels like you wanted to fit that slower version in there somewhere. I could be wrong but i just felt that it was unnecessary. I reckon it could have worked using it like you did in the middle of the song at full speed but over a few more bars. Or maybe experimenting with it being at the start, starting slow and then working up to full speed. The sudden drop in speed was unexpected and as a listener, i was taken on a journey of one nature and the shifted in another direction. The thing with any track that goes over 3.30, you need to have enough going on to warrant the extra length and a listeners attention span, which we know is limited at best.
In regards to promotional and marketing avenues, there are a few things you can explore which you can do yourself (spend time and energy) or areas where you can invest (spend money). Depending on where you are as an artist and what success means to you, you can decide what you want to do. Maybe a blend of both see what works? 
With your art, its all about being proactive and trying things. Not everything you do will work but you'll learn things from them. One thing i've seen before is when unsigned artists have a broad spectrum, they struggle to find their niche fan base but they get more joy from being able to play around with different genres. Again its up to you what you want to achieve here, but your art should not be confusing to new ears who expect one thing but get another. Keep it simple and focus your efforts on one genre (if you want).
Getting your sound out organically requires some effort on your part, unless you pay for PR. If you want to spend the time yourself, there are plenty of music blogs and online radio stations that accept submissions. Submithub is a site you can check out that you can send your track to blogs in bulk but i'm not sure of the quality of those blogs. Have a look at that plus some others, my favourites are earmilk, gold flake paint and pigeons and planes. Keep a track on which ones are interested and engage with them often. When one picks it up, share on social media. Often. 
Online radio stations are the same, look at tunein for a list of stations that fit your sound and submit your music to them. Its not every day that people can get played on radio, so this should be an achievement that you'd be proud of. This may need some research but always check on stations websites, there should be a contact / submit option available. If there isnt, the station is probably too big a reach at this stage and they get submissions from labels and artist managers direct.
If you have a live set, play out. Play live as much as possible. Figure out a radius you're willing to travel to and identify the live music venues. See who is playing there currently and if they fit your sound, ask to be put on as support. Sometimes the venues book artists themselves, other times promoters do it, so you'll need to keep your eye out for posters to see small logos of brands, they will usually be the organisers. They are the people you want to reach out to. There are loads of promoters out there, ranging from one man bands to big groups. Pick out the ones that fit for your situation.
Playing live i would recommend tapping up sofar sounds and seeing if you can get on their roster. If you've not heard of them, they host secret shows so the audience dont know who is playing until they get there. You'll open yourself up to new ears.
Playlisting again requires some research. The curators of those playlists need to be identified and then when you know who they are, you can reach out to them. Ditto music, #13songs and Rough Trade have spotify playlists and are probably a good place to start with your sound. Whatever social media you have, try and get verified. Twitter and Spotify especially, it will add to your credibility. Dont pay for plays or comments, everyone sees through that and its just a waste of money. But lets be realistic here, spotify playlists especially are weighted in favour of signed artists, they want to see numbers which really goes against the art but thats just the way it is. The key is always to just make really good music that people want to listen to and share with their friends. With you sprinkling the tracks into other blogs and radio stations alongside playing live, you'll be doing great. All the best with it all, let me know how you get on. Chris

tiphanie Doucet submitted media.

La Vie En Rose by Tiphanie Doucet

Chris Lovett

Hey Tiphanie, welcome back. Yes really enjoyed Under The Sun so pleased to see you are still performing some good songs. This one is just lovely! Really well recorded and performed. The fact that you did it in one take is impressive. I dont recall the original so i only have your version as a reference and i really enjoyed it. So last time we talked about understanding what success was for you and what parts of the process you do yourself so it seems as though you are a bit clearer on those which is great. Getting out and playing live is a passion of yours so lets focus on doing mroe of that. I may have mentioned this before but one thing to explore is to research a catchment area of a distance you are willing to travel to to play live. Find out what live music venues are in that radius and then make a list. Then have a look at who is playing at those shows and which promoters are regularly popping up. Whoever is playing at those venues, figure out which ones fit into your genre and be proactive and approach the promoter or the artist direct and ask to be included as support. This way you are showing an interest and actually doing some of the work for the promoter, they dont have to go out and find the support, you are already presenting yourself. Plus it gives you a good idea which promoters are worth working with going forward. Sofar sounds is another good one that gives unsigned and emerging artists a platform, Its the perfect environment for your sound. If you dont already know, they host shows all over the US and Europe but the audience doesnt know who is playing until they arrive so you'll be introduced to a whole new set of people. A chance to showcase your sound to a new group is an excellent opportunity i would recommend exploring. They can also produce a really good video of your performance for you to put on your social media. Their brand is getting quite well known so it would be a good collaboration at this stage in your career. 
You mentioned that you are still doing everything yourself but missing time. This is interesting as you do love doing it yourself but it may now be time to bring in some assistance. I suppose by this time you have got good at booking shows yourself and know what works and what doesnt, however unless you try something different, you may not see much change. It may feel uncomfortable to allow someone else to take charge of that area for you but i feel its defintely worth looking into. I think the PR stuff can wait for now and you can continue that yourself, but if you free that time sorting out booking shows, payment, venues, set length etc it allows you to to save energy for performing, creating, collaborating and building relationships with other artists which is key at this stage. If you have to pay for someone to help you with this, see it as an experiment for a year. See it as an investment in yourself rather than paying someone else. The time you will save by outsourcing this is probably worth it. Beside if you keep doing the same things in the same way, you'll just keep seeing the same results. Festival season will soon be on us and one possible aim for you is to play at as many as you can so that may be the first job for any new booking manager / booking agent. 
In regards to moving from NY, just be mindful of the reasons for moving, if its to get more creative space, be influenced by more things to write and perform, go for it. I hope that has helped a little, let me know how you get on and what you decide to do. All the best. Chris

Sophie Debattista submitted media.

Firebrick by S.O.S

Chris Lovett

Within the first few seconds i knew i would like this track, it has that feeling of power behind it. Lyrics and subject matter of course provide that platform but the production is so on point. Top work! Really liked your other track as well 'Like A Flower' - starting to get a good back catalogue here.
As you're just looking for promo stuff theres a few more avenues you can explore that you may wish to tackle yourself or get help from others - not sure what your set up is whether you have a team / manager or doing it on your own, either way the promo work does take up time so make sure it doesnt impact on your creative time. Dont use all your energy to promote - always make it about the art.
Having a scan over your socials, i can see that you are all good in regards to connecting and engaging on the platforms - keep that up. Radio play is doing ok as well, getting some counties playing your track which is good. I have a soft spot for independent radio shows as a lot of those DJs do it for the love and play the music that makes them feel good. 
Ok so firstly i would understand what success means to you - why are you doing the music? Once you are clear on that, the rest becomes a little easier. Are you just seeing where it goes? Is fame the end goal? Money? Status? Love for the art? Playing live? Numbers?- A combination of these? It doesnt matter what it is, but you need to be clear in your own mind. Some people are open and want to be seen as a musician others just enjoy the creative process and can quite happily do it on the side. Have a think and write it down.
Next thing is to create a plan and some goals - you can use end of year or whatever deadline you want but every day or every week needs to be 1% more. Always have things lined up in the future, whether thata writing, radio play, gig, whatever. That helps with the plan.
Your plan should be to include some radio (which you're already on), blogs, streaming playlists, live opportunities and collaboration opporunities. Then while these are all happening, be aware of the doors that open up and be proactive - i cant stress this enough, if you are waiting for stuff to happen, you'll be waiting a while. Push the doors open yourself and things start to happen.
From your bio on soundcloud i can see that you already do some of these things but always worth just reframing them slightly.
Try submithub for blog submissions and target 5-10 of your favs as well. I particularly like, Line of Best Fit, EarMilk, GoldFlakePaint and Pigeons and Planes. Some of my friends have got some love from some of these. This should be a relatively quick action but you can keep a track on where you have sent your track to. 
Do the same with radio, maybe tunein will give you more of a global view of online stations that can fit to your genre, do some research and pick out 8-10 of those as well. 
Collab for me is key, the more people you connect with, the more your network grows. Who do you admire that is in and around your level or just above? 
Look out for new music venues in London that pop up. Where are people around your level playing? Who is playing at Servants Jazz Quarters, Old Blue Last, Omeara, Green Door Store etc. Keep a track on the movements of your peers, follow Marie Dahlstrom, Naked Eye, Nilufer Yanya, Million Miles, Nemi, Sherika Sherard, Jaz Karis these types of artists, what are they doing to keep pushing and progressing. Booking agents, which ones are of interest to you, Coda are interesting as they post their new signings on their website - have a look at them and see if its worth reaching out to any of the new artists to work with (check out Rose Gray) they may give you an indication on what its like with Coda as an agent.
Live opportunities, i know your bio says you play up and down London and festivals but your website only has one gig lined up - see what festivals you can get on this year, new ones as well - Lloyd Park, Croydon and Beckenham Place Park are pretty fresh with decent lineups so far. Dont ask dont get.
Of course i will share as its a good tune - but a lot of this stuff you can graft yourself without forking out loads of money for it. Anyway hope some of those avenues help a little - good luck with it all and see you at a festival (or at a tube station)  soon. Chris

natalie bancroft submitted media.

Chris Lovett

Thanks for sharing Natalie, i really enjoyed this. I think you've got something with the singing and dancers combo as a presentation for ths piece. I had a vision of you with band playing in a jazz club and you bring out dancers on some of the tracks to accompany the delivery of it. Of course, theres already plenty of avenues i've suggested before to explore so i wont repeat those but with a fresh year ahead of you, what are you aiming to achieve? What goals do you and your crew have? If you're a little stuck and just going through the motions, i'd love to offer you an hours worth of coaching. So if you want to have a chat about your project and put some extra sauce on it, just drop me an email and i'd love to support you in your journey. im on either hellominimalings@gmail.com or cjlovett4@gmail.com - have a wonderful weekend. Chris

Bels Lontano submitted media.

At the horizon by Bels Lontano

Chris Lovett

Hey Bret, thanks so much for sharing this. I really dig this tune, its proper banging! The drop around the 30 second mark makes me go a little bass face!. That little break as well around 1.55 is cool. I'm not normally a big deep house fan but i know when something makes me feel good and this track did that. 
Ok so lets get into it. So actually you already have some of the answers, mainstream streaming services and social media. You've mentioned that you already know you need to get on these so what is stopping you from doing that? Time, money, energy, knowledge, fear? You are right, the social media part is important. Its the platform where people can find what you're all about. The normal chain of action for music discoverers is - log on to favourite platform > be presented with track > choose to listen > like track > click through to find out more about artist > scroll through history > make connection with artist > listen to more > follow.
The more opportunity people have to do this, the more open you are to people finding your work. I totally get it though, in my experience, creatives tend to have more subtle mental blocks when it comes to the more admin / organising of stuff. It just doesnt have the allure for them, so actually a lot of decent artists are very poor at the presentation of themselves and for some listeners, that can be quite off putting. It also works the other way, if an artist looks too polished but the music is very average, the balance doesnt feel right. So with this you probably have to make a decision. Based on that, i assume you have a full time job at the university and do this as your side thing (i'm the same), then get some clarity on what you can do, what you want to do and what someone else can do for you (outsource). If you'd prefer to focus on creating and let someone else 'manage' your social media, invest in that. When i say invest, it doesnt necessairly mean money all the time, it could mean invest in building a relationship or investing your time. Invest in you. If you do not ask, you will not get, so an option is to just ask your network, would anyone be willing to help me with my social media or know of anyone that can support me? I'd be surprised if you didn't have some responses. It sounds simple but some people find this quite a difficult hurdle to overcome as they perceive it as showing a sign of weakness or uncovering their alter-ego. Set this short term goal in play and put a deadline on it. The incremental steps lead to bigger things, like compound interest. 
From the sounds of it and what i can find online, you are actually building this up pretty well already. Blogs have written about you, your listener numbers are very good on soundcloud, its all going in the right direction plus it sounds like you are really passionate and doing it for all the right reasons which is great. I love that. As we are still early in the year, i would recommend setting some goals. What do you want to achieve by the end of the year? Get clear on them and then break down how you are going to get there. One thing i have found rewarding for emerging artists in London is the community factor. There is a lot of support here in the unsigned / emerging artist community. Everyone knows its a struggle so people help each other out all the time. Share contacts, support each other at shows, offer their time and talent, its a great vibe. Seeing that has propelled artists from just creating in their bedroom to making long lasting friendships, influencing their communities and finding a purpose. So my advice on this one is, find your crowd. Be proactive and connect with other artists, you'll be surprised what 'opportunities' open up. Start a conversation with other artists on your level (or maybe just above), ask to work with them on something, see who is performing at a venue near you and open up for them. If you push other artists, they will support you in return. Get them goals set and i look forward to seeing how it progressing throughout the year. Let me know how you get on. All the best! Chris

Cecile Andree submitted media.

Cecile Andree by THE WHEEL OF LIFE

Chris Lovett

Hey Cecile, thanks so much for taking the time to share this with me. Really enjoyed listening along with the visuals. Its a very delicate and quaint offering. The jazz freestyle section in the middle is my particular favourite part, keys, drums and bass all tangling with other, fighting for space and then all bought back in line by your voice. Very nice. Its got romantic independant film written all over it. Like it would fit in a film like (500) days of summer. I really like it. 
In regards to possible promotional activity, theres a few avenues you can look at yourself in the UK which will hopefully open up some opportunities. Firstly i would be clear on what it is you want to achieve, if it is just you, make sure you use your creative energy wisely as there will be a lot of 'admin' in creating opportunities. If you have people with you that can help with that side, great, but just make sure you are all clear on what success means and what all of your expectations are.
I'd say playing live is probably something you want to plan early so you can arrange the promotional work around that. I would recommend speaking to sofar sounds about a session with them, i dont think they pay but they do give you a good video of your performance. Plus the audience buys tickets to a show, they dont know who they are seeing so its likely you'll have a room full of people that have never heard or seen you before. All potentially new fans. 
Along with a sofar sounds session, research some London based venues, there are so many small intimate ones its a great scene. See who is playing at them already that fit your type of sound and ask the promoter or the artist directly if you can support them. Have a look at Servants Jazz Quarters, they are a hub for emerging artists. Moth Club as well is a well known one as well as Pizza Express soho / holborn. The aim here is to widen your network and connect with lots of different people. That way you will open more doors and create opportunities for yourself. 
Once you have a few dates booked in for performing, approach some blogs for a review of your track. There is a lot in this track for people to write about which is great for a writer! I would recommend Earmilk, Gold Flake Paint, Hilly Dilly, Pigeons and Planes, Stamp The Wax and The Playground. Plus take a look at submithub.com  where you can submit your track to a number of blogs at once. See if any of them want to feature you and if so, thats a great entry. Nourish and Kultbult may also be more publication avenues to look at.
BBC Introducing has a lot of credibility around it and a lot of emerging artists try and use that as a good platform, therefore see if you can submit your work there as well. The radio avenue is worth exploring as its almost like a lost art form, everyone rushes to the playlists but they can be caught up in major labels paying more to have their artists on specific playlists. There are loads of London based online stations that will support new artists and actually spend time with them.
Cecile, i hope some of those avenues will help with what you are looking to achieve, let me know how you get on and look forward to sharing your work when its released.
All the best, Chris

Pandoras Shadow submitted media.

Friends like these by Pandoras shadow

Chris Lovett

Hey guys, thanks for sharing. I have to be honest, I wasn't too sure how i felt about this track when i first listened to it and the reason was i didnt initially buy in to the fun and jokey aspect alongside the facemelting guitar solo but after a second go around i enjoyed it and its a really catchy hook. It is very DIY which is great and the facials pulled throughout by the lead singer are very funny. I'm guessing you're one of these people that are really funny but a really good singer as well and merging the two together. Nice. 
I think your best bet to promtoe the sound and the 'brand' is to get out and play live. Your infectious personality seems as though it will come across really well to people, who will engage with your style as well as rock out to the music. You seem to be a people person so go and engage with the people direct.
Create a catchment area that you are willing to travel to and research what venues are in that radius. Then pick out some small intimate venues and see who is playing. Which ones fit your sound but may be a little more established? Speak to them and ask to support. Get in front of people who have never heard of you and present them with your sound. On each promotional artwork, there will be a promoter if a promoter is behind it, so speak to them as well if you need to. Basically be proactive and opportunities will pop up. I think the vibe i can get from this video is that the lads are serious and the lead is, well a lead singer, outrageous and a bit of a live wire. A true lead character. Dont let that get in the way of the music but have it as a good side attribute. It reminds me of Tenacious D, slight comedy with the music, but the music has to be good to pull of the comedy so prioritise that. Enjoyed listening, let me know how you get on. All the best Chris

Mike Bankhead submitted media.

Little Light by Mike Bankhead

Chris Lovett

Hey Mike, thanks for sharing. This is decent actually, understand its not mixed yet and the vocals can definitely be lifted a little so look forward to hearing what the final version comes out like. In regards to the overall arrangement, i think its pretty good, its rough and ready so dont lose that element to it. Personally i think theres room to make the guitar a bit dirtier, the drums during the first verse and the fill between verse one and two could be a bit meatier, they just feel a bit half hearted there, at least the kick i'd say. The solo for the bridge is good and then the quieter backing vocals add another layer to it but they are difficult to make out so when lifting the vocals, amplify those a bit as well. The subject matter is interesting and would have liked to have heard another 30-40 seconds, you could probably elongate the intro a little and create more space and intrigue between verses. Hope theres a couple of things in there to think about, thanks again for sharing, look forward to seeing how you get on. All the best, Chris

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Diesel Lullaby by Franchise

Chris Lovett

This is brilliant. Totally sincere and the build up throughout is totally on pint. Thanks so sharing and hope the feedback last time helped out a little. I really enjoyed this, the production laid up all the elements really well throughout, carefully constructed and superbly delivered. The lyrics are heartfelt and authentic, the way you deliver them i can really feel the pain there and that is quite a skill to get across. First original track as well, excellent start! Just watched the video and really enjoyed that too, i think i need to grow my hair out so i can have some more options! As far as pop ballad's go, that is one of my favourites ive heard over the last year or so, so really well done. Let me know if any of that feedback from before helped, or if you're planning to implement some of the ideas. There are some producers and artists in London that i know well that you could maybe look to collaborate with - their could be feature / vocal opportunities there. Do some research on AMETHYSTS, Karim (karim-afas on soundcloud), Ellie Hall and Million Miles. They are all at the same level so would be good to compare and maybe reach out and connect. Thanks again for sharing really enjoyed this. Keep up the good work and let me know how you get on! Chris.

natalie bancroft submitted media.

Oblivion by Natalie Bancroft

Chris Lovett

Hey Natalie, happy new year. This is a good reinvention of the original, really feeling the delicate tones and it feels really soothing. Its a very calm place to come. Throughout the piece i get the vibe that the listener can really connect with this on many levels, the vocals are, as always, on point and the strings are very strong. When the keys drop in and lead every now and then they add another element to it that just oozes class. Its all so well put together. Some similar type of tracks offer a bit of a creschendo at the back end and i was anticipating a bit of that so when it did just fade away i didnt know how to feel. On the second go around it works but my natural inclination was to expect a big climax, bringing everything together. Maybe an option if you're performing it live with full band? It would also look great with some of the choreography dance as well, i know you like to include that in some of your offerings. A total presentation for the senses!
Great to see you're still creating and delivering some really good stuff. What does 2019 have in store? What are your goals for this year? Look forward to seeing more from you soon!

BatWhaleDragon submitted media.

Liber Luminis Luminum by BatWhaleDragon

Chris Lovett

Thanks for sharing guys, thoroughly enjoyed this piece. Big fan of the breaks in it and the journey it took me on. The synth chords are nice, well done. Technically i dont think i would say anything needs adjusting here, its a track that allows room for the imagination to take a ride, i'm torn on whether it would be on another level with visuals but i'm sure you have already weighed up the pros and cons of that! Love the idea of vaporwave by the way. With regards to promoting the brand or Maximum Love band, i have a feeling you would like to stay away from the conventional avenues but stay available to an alternative audience so for them it might be worth considering what live gig opportunities are there, if thats something that is part of the project. I suppose for you guys its understanding what success is and what you are aiming to achieve. As long as you are all on the same page and going in the right direction thats cool. Lack of clairty is a killer sometimes, if you're not all clear what the purpose is, it can impact creativity. If Maximum Love are looking to play live, theres loads of London based avenues you can go down, sofar sounds, iluvlive are decent emerging artists brands to talk to. The London music community is very supportive of each other so the more connections you make in that community, the more doors that will open up. Research who curates the gigs at Moth Club and Seabright Arms, connect with Pink Bird Recordings and take a look at Coda booking agency - even if just for inspiration or people who are like you. Keep collaborating, i think you do that well anyway, but see if you can support on another artists headline show maybe at gig venues in Hoxton, Islington and Shoreditch. Produce for others, offer your services to up and coming vocalists, theres loads - reach out to them. Offer this track out to be remixed by other producers / DJs. Write for / with others and just build your network. 
It might be worth you having a look at submithub.com for music blogs and playlists if thats an avenue you want to go down? Theres plenty going on with your outlook and in this track for someone to write about and potentially feature it. Hillydilly, Gold Flake Paint, Pigeons and Planes, Earmilk are all worth looking at as decent music blogs that have good sized fanbases of people who love music and are always looking for their next favourite artists to go and see. Keep exploring and connecting and good things will happen! Hope some of that is useful, all the best with your journey, let me know how it goes! Chris

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Los (Official Music Video) by Thomas Passon

Chris Lovett

Hey Thomas, thanks so much for sharing, appreciate it. Hope you are well and enjoying your musical journey. Firstly i'd like to say well done on putting an innovative and creative piece together, overlayed with an interesting and visually appealing video. I can see from the last few months you've had some traction on social media and some good feedback from people and blogs who like the track which is great. I would recommend to keep submitting it to blogs so the word gets out there, this is something i would usually recommend but seems like you are already on it which is good. Have you considered sending to blogs internationally? Have a look at submithub.com its a decent platform to send your music to and engage with blogs, labels and playlists. I've heard mixed reviews about it so just be conscious that it may not work for everyone but worth checking out. In regards to promoting your sound, have you got any live shows coming up? I always find that this is key in progression of an artist, especially if you can connect with likeminded creatives, you then create opportunities for each other and open doors. I can't see anywhere that you have a gig lined up, so one thing i would recommend is to research some artists who align to your sound or ethos, see if you can support them at one of their shows in and around a radius you're willing to travel to. You may have to be proactive here but if you dont ask you wont get. Understand where the venue is, who has played there before, capacity etc, promoter for the gig, where the headliner has a booking agent, who is it, research that individual / company, do they align to your values? All these things are key in understanding the area you are playing in. Making connections and not being afraid to ask for things is a great skill and needs using in music. 
Utilise your social media to connect with your listeners, all of them. A decent music brand should be able to engage with people who use soundcloud, deezer, spotify, youtube, facebook, twitter, vimeo, tumblr, instagram as eveyone favours something different. Make it intriguing, next time you shoot a video, maybe invite a select number of fans along and document the experience. There are a number of other ceratives who will probably do favours in exchange for favours such as photographers, videographers, writers etc, you can then all share each others work and expand the connections. Maybe even look at linkedin if you want to grow some professional connections. Bottom line, be proactive, get out and start doing stuff and things will happen. Whatever you can do yourself to save costs do it, but dont take anything away from the creative side. When you are delaying your own progress, thats when you need help and to hire a manager, social media consultant, booking agent etc. Anyway, i hope some of that is helpful, i will share on twitter to my followers. Let me know how you get on. All the best, Chris.

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Up To D.C. by Mr. Dreem

Chris Lovett

Cool track really enjoyed it. Thanks for reaching out. Your sound really appeals to me so of course really happy to share. Before we put it on socials, i just wanted to offer some additional advice around playing live and building a fan base that way. We've found some bands local to us have had good success in identifying support slots, or maybe even making artists have them, in and around a certain catchment area. From where you are, if you highlight a radius you are willing to travel to and then research the live music venues that support up and coming artists. Have a look who is playing at those venues over the next few months, i would be surprised if theyve already arranged support so i would recommend asking the promoter or artist themselves if you could support and open for them (if your style fits with them of course). That way you are being proactive and making connections around your radius. Fans of that artist will then hopefully pay attention to who you are and you'll open yourself up to a new batch of people which is great.
Anyway just thought id share that, all the best with it, let me know how it all goes. Chris

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Chris Lovett

This is a decent version, enjoyed it, nice work. I was a fan of the breakdown midway through. Vocals are good, its a really nice offering actually. I can tell you've put some effort into pulling this together so well done. In regards to promotional feedback, i would first get an idea around what success means to you, what are you looking to achieve and what type of artist are you looking to be. If you are clear on what these are, it makes your journey a little easier. This could be anything from making a living from music (which could be anything but not always enjoyable), having a creative outlet for yourself and your network but maybe not having it as your primary source of income or just going with the flow and seeing what happens. If you know what you want, you can then dedicate your time and energy (plus money if necesary) to achieve this. From what i can tell on your socials, you seem to be more of a cover artist, or thats what your most recent offerings seem to present. That is great, if thats what gets you energised then fantastic. I get the impression you need to have this outlet and your passion is music but i think you need to be a bit more clearer to your audience and maybe yourself in what you represent as a creative. Are you a cover artist, are you a DJ, producer, write your own music? Its a lot to take on board and for a fan to be able to subconsciously take on board. You hit so many demographics here but i think you'd be better served focusing on one or two areas, that way you can go deeper into finding people who enjoy your projects. If you're a DJ why dont you put some mixes out on soundcloud or mixcloud? You're a good vocalist, why dont you reach out and collaborate with other producers and provide some lyrics or vocals to a track? Collaborating will open up more doors for you than anything else. Its the start of a new year, maybe its time to be clear on what you're looking to achieve in 2019. Set some realistic goals and start working towards them. The journey is great. I hope that helps a little and best of luck with it all, let us know how you get on. Chris.

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Unreliable by Asymmetrical

Chris Lovett

Yes guys, cool track really enjoyed this one as well! It sounds all very natural, not overly engineered just a good solid fun sound. Thats the impression i got with this one so my vision is that it was fun to record. Again, i think you've got a good style, catchy and memorable riffs and lyrics. Turn up rock out go home. Nice. Again promotional wise on top of playing loads of gigs, maybe increase your online footprint, its tricky to find out too much about you and you've got different sets of ears that prefer using different platforms. If you're not already get on soundloud and deezer and then target some online stations and DJs and send them your track. Dont worry about coming up with a whole PR piece just email someone along the lines of, 'Hi, we're ASYMMETRICAL from x, this is our new track, thought you might like it'. Tunein is a good place to look for more under the radar stations that are more approachable, same with blogs, research and maybe capture about 15-20 that meet your style and send them your stuff. You literally have nothing to lose.Engage with people on socials, one very good band in London i'm friends with are Press to Meco and they have been constantly gigging for years and are now making some really good progress but they always talk to their fan base. It makes them feel special and they then go to multiple shows across the country to see them. They are worth listening to and tracing their steps. Will share this record as well and look forward to listening to the rest of the project. All the best! Chris

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Take Me Over by Asymmetrical

Chris Lovett

Hey guys thanks for sharing, really enjoyed this track. It definitely makes you think back to what could have been scenarios with that slight edge of optimism for the future. Musically i can't really fault any part of it, the mix is really good, vocals good and it elevates and drops in good syncrinicity, kinda like a stormy relationship that you may be referring to. 
Before you do anything i think its wise you all agree what success means to you so you are all on the same page. If you're doing it for the love and just to see where it goes, great. If you're looking at it as a career thats great too but just make sure you're all singing from the same hymn sheet.
From a promotional perspective, i would say collaboration is a key one to getting your sounds and 'brand' out there, the more people you connect with the more doors that will all of a sudden open up. It does require some graft though, some of which may not be at all creative but if you are trying to DIY then that may be the best way to go. Check out venues in a radius that you are willing to travel to, see who is playing. Is any artist you like or are in the similar genre bracket to you but maybe a level or two forward in their progression, target them and see if you can get on as support. Maybe even do it for free. It may then open up your sound to a whole new batch of people, plus you'll be associated with that other artist who you may then have an opportunity to write with or collaborate with. Represent your area so try and become 'known' around where you're from, engage with the local venues, radio stations, publications, record stores and DJs. Be accessible to them and they will support you.
Enjoyed this, looking forward to hearing more. Chris

Dave Luke submitted media.

Not Your X by Dave Luke

Chris Lovett

Hi Dave, thanks for sharing. LOVE your bio, by the way. You're probably not the only artist to find and refind themselves multiple times! Clearly this is quite a personal offering and the contrast of quite upbeat keys against the more frustrated lyrics is a decent mix. Enjoyed listening to it. All the searcing and discovery you have gone through makes for great story telling so make sure you use that as platforms for some of your material. If you havent already it might be worth recapturing some memories around what you felt during the finding Jesus and then not finding Jesus parts of your life and put them all together in a box of ideas. Technically its a well produced track, it sounds slick and professional, not unique but a decent electro pop vibe. 
Promotional wise there is plenty you can do on your own but just depends on how much you want to do yourself that doesnt impact on other parts of your life or creative energy. The admin parts around getting your sound 'out there' can be quite time consuming but then you do get to see the fruits of your labour. Online radio, music blogs, short films, playlists all require some form of submission via online methods so you can choose your boundaries for that, send it everywhere or target platforms you admire. Keep a track of them as well so you know which ones to engage with in the future. 
Networking and contacts is more putting yourself out there and its a key one to approach. The more creatives in your network, the more opportunities that appear. Based on your bio, you seem like a really funny and interesting guy with a lot of good stories to tell, so it should be easier for you to work with others? Maybe start off small and focus on other creatives in and around your area, who is playing what venue, who is producing who, who is writing for this person or that person etc. Then start to branch out and offer to play support slots for artists you admire and are maybe more established. You then put yourself on display for people to listen and engage and they can decide if they want to hear more or not. Show your love to others and they will show their love to you! Thanks so much for sharing, good luck with it all, let us know how you get on. Merry Christmas. Chris

natalie bancroft submitted media.

The Christmas Song by Natalie Bancroft

Chris Lovett

Recording quality on this is superb. Very very professional. Its a delightful offering and makes me all warm inside. Harmonies are great and a lovely christmas cover. Really enjoyed it. Technically i cant really fault it, you are normally on point with most, if not all, of the musical elements when putting a piece together.
I just provided some feedback to another artist and wondered if it would help you as well? Are you actively seeking support slots on other artists shows? I've seen some of our network get good success from jumping on a gig and opening up. You potentially open yourself up to a whole new batch of people and some of them will stick. What are your plans for 2019? Might be worth identifying some jazz shows for established artists and offering to support - maybe even doing some for free. I know the pizza express soho always has great jazz / funk nights (been to a few myself) and that clientelle just keep coming back for more. Maybe have a look on their website for shows next year and see which ones you could offer your services on. Just a thought. Anyway with this track, i now know its nearly christmas and must go and wrap my presents. Have a good one Natalie, been a pleasure listening to you this year. Let us know how you get on. Chris

Billy Nilsson submitted media.

Postpone by Oxen

Chris Lovett

This is an excellent piece of work, thoroughly enjoyed every moment of it. Its a really cool and playful track that is uplifting and definitely deserves some love. Technically i can't really fault it, the intro is great and sets the scene, even the outro is superb and i loved it. Track length for this indie pop is ideal and makes the listener want more. On the third go around now. The slight distortion on the vocals is excellent as well.
From a promotional aspect there are some things you can do but may require some effort, some help or some money. Firstly i would get a clear understanding between you as to what success means. Is it making a living through music, becoming super famous and touring the world, not to sell out, getting to play small but cool venues to a cult following etc? If you are going with the flow, great but set some boundaries, what you will do and what you wont do. Not sure what your set up is, whether you have someone who manages you / books your gigs or whether you do it all yourselves but for creatives, the admin seems to be the tough part and actually detracts the energy away from just performing and writing songs, however it can save you loads of money and be really rewarding when you start to see the results. Some things to consider doing yourself would be;
- Blogs - Do some research and identify 25 music blogs / brands that suit your style, mixture of smaller to large (pigeons and planes, earmilk, gold flake paint, rough trade, bbc introducing etc) and submit your music to them. Make a note of which ones feature your song and make connections. Be available for any comments or interviews. This number can change of course but that would be a good start

- Radio - Forgotten source but a lot of community / web based stations have local DJs curating shows on there. Some of those DJs also have other things going on eg they could be an artist in their own right, producer, promoter and are actual music lovers. These are great people to get on side. Same as above research 25 online radio stations (small to mid-range) and submit your music to them. 

- Gigs - From the sounds of it you guys are already playing a good volume of shows in German which is great. Keep that up and play as many gigs as you can without burning yourself out. Play smart with some of them as well, a well placed support slot for a decent band can be as rewarding as playing ten as headliner. If you have a radius of where you want to play, identify those venues and see which artists are on. For any that are a few levels further along the road then you are, contact them or the promoter for their show and offer to support. Even if its for free. You'll pick up some new fans.

- Social Media - I know you guys are not a fan of twitter but when you start to build your following, people will want to engage with you and its key you give that opportunity to them. Different people use different platforms as their core go to avenue for information so being present on them goes a long way. This is one area where maybe you can outsource and get someone to help you so you dont have to control it. I'm sure someone studying music can 'intern' for you for a while to see how it goes? Let them come to your shows for free maybe or they can hang with you backstage / during writing. I'm sure they'll tell their friends about you as well?

- Collaborate - Work with others. This game is all about contacts, the more people in your network, the more doors that open up. Write for others, bring in different producers, support different bands, get some other artists to write for you. The wider the network the more links you pick up and it slowly organically grows from there. 

Dont buy plays, followers or likes. We all see through it. 

As a final note, have a look at who we follow on our socials, thats an indication of our network, we admire and respect those people - maybe one of them would be worth reaching out to?

Good luck with it all, great track. thanks for sharing! Chris

G P submitted media.

Chris Lovett

Hi thanks for reaching out to us. I was really confused at the start with all the stones, wondered what was going on but once it gets going, its quite an innovative idea actually, i liked how you put it together. As a complete piece, i think its a solid offering, it doesnt rock my world really but i am appreciative of the musicianship and introduction of the violin in the background. That adds another layer to it which is good. I'm not 100% of the vocals, those deep tones have potential to really give goosebumps through the emotion but i dont think there was enough on offer here. I'd want more.
From a promotional aspect, the first thing really is understanding what you deem as 'success', is it fame, fortune, recognition or a space to be creative with friends, collaborate and put your art out into the world? This is quite crucial as gives your realistic expectations and focuses your energies. There are a number of things you can do to push your sound, i'll go through some you can do yourself, without spending anything. Firstly don't buy plays or followers on any platform. Let things grow organically or from your own promotion activities. Get on all relevant platforms, i found you on bandcamp and youtube but thats it. Get yourself on soundcloud, spotify etc and add your profile to such things like vimeo and socials like twitter and instagram. People look for music in many places so the more platforms youre on the more people will see and hear it. 
Collaborating with others is both rewarding from a personal perspective (you'll get to meet more talented people) and growing your brand. If you start writing or collaborating with people, it will open up some many avenues for further opportunities. Their fans will see they have collaborated with you and check you out, theres possible support slots at their shows as well, i mean, theres so much growth in this one, its great. If you are proactive and reach out to people who are based near you, who knows what could happen. 
Radio is another good one but is quite easy to do, requires a bit of research to start with. Look for community or local radio stations online (tunein app is a good place to start), and submit your music to them. Again this is making connections proactively. Blogs are a bit harder but there is no harm researching music blogs that write about your style of music. You have a video here that is worth writing about so why not send it to 10 low key blogs and see what happens. 
Its great that you're on this journey and i wish you all the best with it. Chris

Patrick minjeur submitted media.

Fool With a Halo by Electric Honey

Chris Lovett

Hey guys, thanks for sharing with us. This is a cool track, like this a lot. Its got that edge of raw indie rock that doesnt try too hard but instantly and effortless cool. I really cant fault any of this, the vocals are great, lyrics are quirky, fun and memorable, it doesnt try too hard not overly complicated. Bang on guys well done. Track length is nice as well, straight into it, smash out a couple of verses and then close it out. 
From a promotional aspect, first thing is for you guys to be clear on what you want to achieve, what does success mean to you all? Is it a case of seeing what happens or are you putting conscious effort into to moving your work onwards? There are a few things you can do yourselves to keep costs down but may require some energy and effort which may detract from the creative side. Some of  the best ways of promoting yourself and your art are to collaborate with others and be organised. Being proactive will open up avenues for you to explore. If you set a plan for a period of time (new year coming up) and then spend some time each 'owning' a part of the activity, you can see where you get when you look back in 12 months time. Reach out to other musicians in your area or wider, who would you like to write / work with? What bands like you are playing in venues near you, is it worth asking them to support? Maybe find bands that are a level up from you so you can be on their undercard and pick up some new fans through them. 
Radio submissions and blog submissions can open up extra plays and maybe interviews / features. Try submithub and tunein to search which ones you want to target and reach out to them. Adding that to your list of achievements will start the ball rolling and then leads to more actions. Bottom line is keep being creative and making music but that extra bit of organising and being proactive takes you up a notch. In regards of management agencies, here in the UK, coda are probably the most innovatice and worth exploring. They usually take on artists that are early in their progression but with a small but decent following. Anyway i hope theres a few things there you can use going forward, off to find some more of your stuff. Good luck with it all! Chris.

Michael Ige submitted media.

The Tribute Song by Uncle Tadashi & Da Boyz

Chris Lovett

Hi, thanks very much for sharing with us. I really like the music, instrumentation. I also really like it when the band come in for the vocal chorus. The main vocal maybe gets a bit lost in the mix. Could maybe be delivered with a bit more enthusiasm also, in my opinion. Love the middle 8, with the clarinet? nice! But overall good work. Nice summery tune with a nice dash of irony. I could imagine this would go down well live. In terms of help promoting. Not sure what/who you are. I can only link to the Soundcloud. There's no socials. Hardly any followers or plays. If you think of yourself as a brand. And a complete package for example. No social media here. No info. I don't know who Mike Ige is. Are you the producer? Singer? the band? So first up start with that. You don't need flashy websites. You can build up a brand purely on social and Soundlcoud alone. Think of your 'image' - Not contrived but how you want to be perceived in the world and develop that. By use of colours, pics, information etc etc. Could be simple stuff - you don't need to be a designer here. Also where are you from? The best and easiest thing to promote yourself is to build up a following in your local community. Playing live is the best thing you can do. Really like 'Stay for awhile' on your soundcloud. re you guys a band? collective? If so I for one would love to see you guys live. But I have no idea how to. Develop your socials, info etc. Thanks very much for sharing with us! New fan here! Not particularly of this song too much, but overall soundcloud. you got me! Kx

Cedric Ivory submitted media.

You by K!NG

Chris Lovett

Hi, Thanks so much for sharing with us. This definitely has a bit of Souterrain flavour to it. We would def have this on rotate on one of our nights. Love the bass and keys. Real nice harmonies too. Love the break down at around 1 minute. Definitely keeps my interest. Love the little funk guitar as well. The production is really good! And the visuals - really nice! Love the silhouette. This is really catchy and radio friendly. I know you are based in LA but I think this could do well over here in the UK. I couldn't play the music video on your site for some reason so can't comment on that. But really good work guys, def have a new fan in us. Thanks again for sharing! Kx

Lindsey Compton submitted media.

Trippin' by Lindsey Compton

Chris Lovett

Thanks Lindsey for sending through, really appreciate it. Feeling this piece, both musically and visually it offers a lot for the listener to unpack. Theres so much in the visual that people can go back for more and spot something slightly different each time. The track is a really cool F you, anti everything offering, how art should be. Doing your thing with the skills, resources and talent in your immediate surroundings. 
In regards to promoting this in the best way, theres a few things you can do outside of just retweets and shares on social media. The proactive stuff (like fluence) is actually overlooked and artists tend to wait for things to happen. The 'successful' artists are always doing something with someone, going somewhere or creating. Almost always in the constant state of the whats next mindset, what else can i achieve? A lot of the time, the answers to the questions are within you already, you just need to find them. So you have this track and video, whats next? Set aside some realistic goals that you want to achieve this year, things like play live at xxx, be heard on the radio, be on a podcast, be featured in a blog - people that follow you want to see you achieve things not just drop a track and thats it. The creation should be the start of the journey and you should ride it wherever it takes you. Then repeat with the next one and so on. 
Being proactive - as an emerging / up and coming artist, i would be setting some time to do a little bit of graft and research (unless you already pay someone to do that for you, but then you'd be a bit further along the journey). What type of artist do you want to be, are you planning on this being your full time gig or just doing for the fun alongside something else that pays the bills? If the plan is for music and performing to be a full time gig then your actions dictate your words. Submit your track to online radio stations, submit the video and track to blogs (pick some decent blogs - i like earmilk, pigeons and planes, gold flake paint but theres loads out there). Try submithub for a one stop shop of blogs to submit to and you can filter the genre as well. Look at other artists on your level for inspiration (not competition) in the US and UK. There are so many sick unsigned artists in the UK, especially London. Latir, Marie Dahlstrom, Intalekt, Tusks, Alfa Mist, Barney Artist, Loyle Carner, Little Simz, Rose Gray. Find them and see what they are doing. Copy. Who is writing about them, what type of venues are they playing at? Check out Coda booking agency, they are quite hot on signing up the hype so see which artists are on there and connect with them. Collaborate with people, reach out to other producers or writers, maybe write for someone else? How far are you willing to travel to play a live set, say 10 miles, research all the live music venues in that catchment area and see who is playing there. If anyone is similar to your genre, offer to open up or support. You then put yourself in front of brand new listeners who can then choose to follow your work. Dont buy likes, plays or followers, people see through it and start to question your credibility as an artist. Ultimately you should enjoy the process of creating and then seeing where your creation lands with people, however the journey of getting it out there and meeting other creative people is also super rewarding. You've got everything in front of you, be proactive and get stuff done. 
Good luck with it all, i hope that you achieve everything you want to in life, let me know how you get on. I'll be sharing this on Twitter now. All the best, Chris.

Juliet Varnedoe submitted media.

Juliet Varnedoe Jazz Band by Juliet Varnedoe

Chris Lovett

Hi, thanks very much for sharing with us. I love me some Jazz, and we don't actually get to see a lot of it here on Fluence so well done! For me Ella Fitzgerald is Queen and she did actually do a version of this very song. Your vocal is really good, but it's a bit too clean. Too clean for Jazz, if that makes sense. Jazz is all about feeling and taking it to another place, improvisation etc. I just don't feel that you feel it. It feels like you're just singing it. I think you could work on your phrasing, at one point at 2.15-2.30 the vocal for me actually fights against the instruments. I appreciate we can't all be Ella Fitzgerald but I think there's some things that we can definitely take away form some of the greats that have gone before. Amy Winehouse case in point. I'm not a big fan of the video, there's a lot of lampshade shots in there. And there's no real narrative, just a lot of you singing smiling away a bit aimlessly. Videos are a bit tricky to get right especially on a budget. But I think if you come from the heart that is half the battle. So my advice would be really feel it, in the video, in your vocal. These are the things that come across, music is emotion, Jazz is probably one of the rawest musical genres there is (in my humble opinion) So half hearted singing, acting in videos kind of sticks out for me. You have a nice vocal, the band behind you are great, so you already have all the ingredients so i'm sure you'll get there. Thanks for sharing with us again. Kx

Maiah Wynne submitted media.

Sleep by Maiah Wynne

Chris Lovett

Wow what a description, i felt all of it. This is a really fascinating piece, thoroughly enjoyed it. That ending is haunting. It really brings out different emotions and feelings, knowing the background really amplifies the whole experience - make sure you attach this when sharing your song around to people. On my fourth go round now! Honestly i cant really provide any additional technical advice on it, the track is banging as it is. I have had a look around your online footprint, website and socials and you are making all the right noises, playing live, getting features in magazines etc, so i guess you're now asking how to take it up a notch? Well firstly some things to avoid, again you're probably already aware of these things but good to relay again - do not pay for followers, likes, plays or to get featured on playlists, its all dead money and numbers. Quality following over quantity - your energy should be saved up for creating and following avenues that bring organic growth to your brand (you) and feel energised along the way. I can see that you're collaborating with lots of people so that is key to opening up new opportunities, just be ready and alive to them. 
Focus on what success means to you, thats your base - what is your overall goal? Are you aware of the minimalists? They're in LA now but they have a lot of fondness for Missoula, they talk about it all the time on their podcast. Although not necessarily music people, they do talk about what music has added value to their lives so it could be worth reaching out to them? Great documentary on netflix by the way! I see the track is released in a few weeks, will be great to see how that lands. Send it around to blogs, they may wish to do a feature on it. Theres thousands of music blogs out there, so this would require some research on your part, identify the right ones that fit your sound and resonate with you and fire it over. This track has lots going on so it would be easy for someone to put some words to it. Strike while the iron is hot! submithub is a decent source used here in the UK so check that out, but have heard mixed reviews so be careful. 
Get out and play live more, if you can. If you're a fan of spreadsheets, make one that captures all the live music venues in a catchment area of your choice (a distance you're willing to travel to) and see who is playing there. Ask to get on a support slot for an artist thats close to your sound - an artist that is a few levels up in their career so you expect their to be a decent sized crowd. Fans who follow cult artists, pay attention to the support so you're more likely to gain new fans with a decent set at someone elses show. Plus it then gives you good connections with the main artist. In this industry, its mainly about connections so go out and make some. Dont be shy to ask for whatever you want from whoever you want, a lot of opportunities are created by someone asking - not waiting for a window to open. Happy to share this around when its released, its a really good track, enjoyed it. Let us know how you get on with it all. Maybe our paths will cross one day and i can see you play live. Good luck and all the best! Chris