- Singer / Songwriter / Actress
Kayla DiVenere is a 16-year-old actor, singer/songwriter, and musician. Her penchant for the arts was apparent from a young age of 10 when she started playing the piano. Her love for the arts expanded to on-camera acting shortly after she appeared in several TV shows and films (namely Hulu's Light as a Feather, Disney's Love Victor, NBC Law & Order, and Feature films such as Under the Silver Lake to name a few. Her love for music intensified as she explored other instruments such as the guitar, ukulele, drums, and bass. But Kayla really immersed herself in the world of music when she discovered the art of songwriting. She song writes as a form of self-expression to disseminate universal truths and other meaningful messages across the globe. Kayla wants to see the world unite and enact change. Kayla believes any movement or idea can spread through songwriting. She thinks music helps us beget and cope with change. Kayla's single, "This Isn't Fun Anymore", is about the universal fear of change when entering a new relationship or commitment. She hopes to help others realize that they are all experiencing the same struggle and that a little courage can push them to progress.
- instagram @kayladivenere spotify: kayla divenere
- singer/songwriter, film, fashion, pop music, tv
- Los Angeles
Thanks for the submission! It's not usually my kinda thing but it's been done really well. Production is good and the vocal is really strong. Really good work, especially for someone of such a young age. Good luck with everything, you'll do just fine.
An exciting discovery! Kayla's vocals are strong and the song is a perfect showcase for her talents. I added the track to the top of my popular "New Discoveries from Up and Coming Artists" playlist on Spotify. Thanks for sharing.
Hey Kayla, thanks so much for sending through. This is a really nice piece, a real finger clicker. Positives first, within the first few seconds I was really digging the groove, its simple and laid back with a bit of attitude to it and I like that. It takes me back to some of the r&b sounds of the early nighties where the production was clear, straightforward and provided a platform for a groove. Its well produced, provides clarity and space for the vocals when needed and also adds effects in to keep the listener alert and aware. The vocals are nice and solid, a crisp delivery and it doesnt try to be something its not. Within a few listens, your audience can pick up the vibe and sing along. The chorus is decent, well done! In regards to the areas I think could be slightly better, I would say that this track needs to be at least a minute longer. When it ended at 2.03, I was disapointed. The intro can be extended to lead us into the track nicely rather than hitting up with vocals straight away. After chorus 2, it sounds unfinished or rushed, take your time with it. You have room to add a bridge where you can play with all sorts of ideas, instrumental, some talking, maybe a rap, whatever you want, experiment a little bit and then out of the bridge you can bring the chorus back in and maybe hit up a key change or slight production switch up. Whatever you decide to do, it needs more here. When writing songs and structuring them you also have to consider your audience, who may want to pay for your art, you need to give them their moneys worth. In regards to promotional activity, some easy things to start with would be your footprint. I only peaked at your soundcloud through this link and there is no activity on there for a number of years. You need to link everything back to each other as listeners will absorb music in different ways. Get your profile consistent and across as many platforms as you can think of including bandcamp, lastfm and other independent music platforms plus your regulars we all use. Take some time to research where your art needs to be placed so people can enjoy it. Have a look at submithub for any blogs that would share your track and on top of that research the ones that are not part of that platform. You should be aiming to submit your track to 15-20 blogs, not all of them will host it but over time you'll find the ones that are open to it so you can spend more of your time there. The same goes for online and community radio where you'll pick up niche listeners who are purposefully looking for new music. This again requires a bit of research but it shouldnt take long to find a few dozen stations across the world. They should mostly have a submission process so follow that and see what happens. At this stage, we are looking for momentum not a huge success. Quick wins to keep everything ticking over. You should have something happening regularly, maybe weekly but you decide what fits for you. This gives you incentive to keep going and creating. There is also great value in following other artists that are in the same bracket as you, what do they do, who do t hey work with, where do they play etc. Most opportunities come up because of community, thats why we love this stuff its because you can create with others and express yourself. Check out paradigm booking agents, you can see who they have recently signed which is generally an indication that those artists are given a two year plan to work with other up and coming artists, writers, producers etc plus they will also be booked onto festivals and venues that align to that plan. Just see what they do and reach out to work with them. If they blow up and you have worked on a track with them, you also get noticed and listeners will want to know more about you. So then we come back full circle and read your profiles wherever they search. All in all, this is a decent spring board but make sure you have a finished product before shopping it around. During the pandemic, we are all anxious and looking for creatives to help us out so we need you right now. Make some great art for us all to enjoy and you will reap the benefits. Good luck and stay safe!
The production is straight ahead mainstream pop, complete with the little vocal samples in the back that I'm hearing so much these days. The bass is the most distinctive part to my ears, with a Rick James flavor. The vocals are solid if standard. No complaints, but I'm not hearing anything that sets this apart from others in the genre. While I like the way the arrangement just sort of grooves along, I was expecting the chorus to take it up another notch. The end came as a surprise, far earlier than I anticipated. I felt like there was a lot more room to explore and expand, but I suppose it makes sense commercially. A couple suggestions for future Fluence submissions: 1. Include the lyrics so we can follow along (I understood them just fine, but wasn't always focused on them) 2. Include a short, catchy description of the song or act that's easy to copy/paste for social media sharing. That way we don't have to strain our brain coming up with something clever, and you get to choose how you're presented to the world.
Catchy, well-written song with solid production and great lyrics, definitely a very modern sounding pop song, nice work. For starters, I think the bio is good but you should also include lyrics and links to your socials / places to hear more music. This is your elevator pitch in front of the right people so you want to provide as much info as possible in a clear and concise manner and make it easy for anyone to hear more if they'd like. Also, be sure to use all of the available and FREE artist tools across the DSPs like Spotify for Artists, Apple Music for Artists, Amazon Music for Artists and Bandcamp's artist platform as these will provide great insight into your fanbase, how your music is performing and allow you to optimize your profiles and pitch for inclusion on playlists in certain instances. If you're looking for more promotion and building a fanbase you should consider hiring a publicist or a marketing firm to help with the release of your next single and/or album. Also, this seems like a great track to have a music video for so if you have it in your means, def make as much visual content as possible around a release to help with promotion and getting noticed. This is 2020 so artists need to focus on aesthetics and visuals more than ever. Also, being that she is 16, Tik Tok is an obvious platform that she should be utilizing along with Triller. Social media is huge for young artists in the pop world and major labels are paying attention so definitely focus on that too. Best of luck!
Hey Kayla - nice song. I genuinely really like it. You just got a new Spotify follower : ) Checking out your other songs on Spotify too. Sounds like you're really on the right track. Not sure if this one is one I can get behind yet for the blog or on the label/publishing front - but I'll definitely keep paying attention on your next releases. As far as promoting this - keep in tune for a 70 module, 10 hour digital course I'm releasing around May 15th - which is basically my entire release plan for my label - what to do when. If you go to my website benjamin groff (dot) and click "courses" you can sign up for when it's available - think it will have a lot of value as I know you're looking on more ways to promote your music. Nice work! Heard all the songs on your Spotify as a bonus to this submission.
This is good! No notes for me about production, songwriting, or performance. The only issue I have is that it's too short! There's probably room for a bridge and a final chorus at the end. That being said, though, pop songs are getting shorter as attention spans shrink. A short song might end up being an advantage. So what are your plans going forward? It's too soon for radio airplay because you need to build a buzz. That means more music, lots of work with Instagram and TikTok and probably Facebook. You need to build a brand as a singer. You need to attract an audience willing to evangelize your cause. And because of your age, you should work on reaching people in your age group first. They'll love you for what you're doing. But back to this song: Is there money in the budget to create a video--even a lyric video--for YouTube? That's still the biggest source of music discovery around. You're off to a very good start. What else can you do to build and sustain a music career?
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