Gera El Ruso
- I've been listening to music since age 3 back in Russia, we had the old analog tape machines back then with big cassettes. 
- In Elementary & Middle School I was called the school's beat box because I'd walk around and perform vocal beats all day. Kids always asked me to do it.
- After High School, I made one of my first beats which landed "Gucci Mane" its called "Keisha Packs". I made the beat for a rapper who featured Gucci Mane.
- I never had the "Everyone Look at Me" personality so I just continued creating music as a hobby and made albums which I dedicated to God and the People, try to do something positive for this world and put my ego aside.
- Over the years I've not only mastered music production but also mixing & mastering with some high end Analog gear such as; SSL, Manley, Dangerous, TubeTech, just to name a few.

Recent Submissions

submitted media.

Party Life on Maui by Gera El Ruso - Kosmos Studios Maui

Alan Cross

Not a huge fan of vocals that are Autotuned this way, but that's just me. Other artists have had success with this approach. Other than that quibble, though, this is a pleasant pop song.

Now some questions:

1.  What are your career goals? Radio play? Recording? Licensing and syncs? Income from a publishing deal? Soundtracks? All these paths need to be investigated.

2. Your social media strategy will be key. Make sure that you reply to every comment that may come in. Turn early fans into evangelists, especially the ones who contributed to this video. Get them to spread the word.  

3. If you don't already, get someone to handle getting your material on streaming music services, especially someone who knows how to get your songs on the best and music influential new music/new discovery playlists. They're becoming increasingly important. Ask Drake what it's like to benefit from clever playlist placement. 

4. If radio airplay is important to you, get a radio plugger. They know how to get to the right music directors. Work with both campus stations and public radio. You might find some interesting at AC and AAA radio, too. 

5. Make friends with as many bloggers as possible. Even the smallest want to think that they can discover The Next Big Thing. Every little bit of coverage helps.

5. Wanna know if your material is great? (1) Are you friends and family raving about your stuff? (2) Are people actively seeking you out? If the answer to both those questions is "yes." You may have something on your hands. If not, then maybe what you're offering just isn't good enough to cut through all the noise. Remember that no one has a RIGHT to have their music heard. Your music has to demand people's attention on its own.

6. Record labels are weird these days. They're all about pop and hip-hop. This, however, may be best marketed to chillout playlists and clubs.

Hope that helps.

Bob Lugowe

I really enjoyed the beat and production here and you definitely have a lot of a lot of talent. The song is catchy and sounds pretty pro though the auto-tune on this track is a bit overdone in my opinion. Based on your description it sounds like you really need to figure out what your goals are and what you want to get out of music. Your description is a bit of a ramble and all over the place and not something that would make someone WANT to listen to the music. It's extremely honest and I give you credit for that but if you're trying to brand yourself as an artist, you need to have a story to tell and put together a narrative. If you want more people to hear your work it takes a lot of hard work and a professional approach. Sure anyone can get their music online but you need the right drive or team to get people to hear it. This means taking pro photos, having pro album art, cultivating an image and aesthetic, collaborating with other artists in your field, etc. Your talent is there so continue to hone on that and meet other people doing music who have a similar passion and continue to work on your goals from the ground up. Best of luck! 

Brian Hazard

Hey Gera!

I can totally relate to what you're saying about obscurity versus your desire to promote, but there's no way around it — you have to promote! A good benchmark is splitting your time 50/50 between creation and promotion. There's no reason you can't apply the same creativity you exhibit in your music, to your promotional efforts. Have fun with it! (okay it's not always fun, but it can be sometimes)

You may or may not have seen I have a music promotion blog devoted to "set it and forget it" promotion: http://passivepromotion.com. There are plenty of things you can try there for less than the cost of the latest UAD plugin. 😜

While I don't like to think of competing against other musicians, we're all at least competing for peoples' attention against other forms of media.

As for the song, it's passable but I personally think the singing is a net negative (sorry!). You've got the production chops, so why not collaborate with a talented vocalist who can bring their audience along for the ride? You can start with relatively unknown singers and work your way up. Just be sure not to Autotune them like that! But seriously, you have to have a good ear and some Melodyne skills to make a vocal work while still sounding natural. That's an art unto itself.

On the songwriting front, I wasn't really clear what the song was about, but it didn't seem like the topic was party life. That struck me as a semi-sarcastic comment about your own struggles. Why are your ears popping btw? That doesn't sound healthy! Be sure to monitor at 85 dB SPL and take lots of breaks! 👍🏻

The genre was unclear to me as well. If you can find a dedicated niche, and others making music within that niche, you'll have at least a small built-in audience.

This isn't quite up to the level where I feel comfortable sharing it with my followers, but close! 

A couple suggestions for future Fluence submissions:

1. Include the lyrics so we can follow along (I understood them just fine, but wasn't always focused on them)

2. Include a short, catchy description of the song or act that's easy to copy/paste for social media sharing. That way we don't have to strain our brain coming up with something clever, and you get to choose how you're presented to the world.

Thanks for sharing it with me, and good luck!

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