Michael Schwartz

Michael Schwartz

Michael Schwartz


Title
The Tale
Bio
The Tale: a brief history

	Once upon a time in the land of southern California a group of humble musicians formed a bond in song called, The Tale. This band of well travelled artists found shelter from the advancing years and unexpected travails by dedicating their talent to the service of the language of music through writing, recording and playing as much as possible. How three men who have lived very different lives find common refuge in one project only Michael, Paulie and Roy understand, but perhaps you can hear it in the music. Uninhibited, dynamic, raw and unpredictable are a few of the ways of how people describe The Tale, we just say listen to the music, come see them play and form your own critique.
	San Diego, California, Winter 2018, drummer Paulie Magnano convinces old bandmate and spiritual brother guitar player Michael Schwartz to start something new, well what he said was, “Mikey, let’s put the band back together.”  The band to which he was referring was Hyper Kowtow, a Headhunter/Cargo records San Diego band from long ago that enjoyed playing at the old Casbah, Megalopolis, Spirit and Bachannal, to name a few.  “Ok,” said Michael, “but it’s gotta be a new band with new songs, talking about how we feel now.”  So Michael wrote a bunch of new songs, Paulie felt good about them and they looked for a partner in crime. Where does one go for crime, craigslist of course. Low and behold there was the most remarkable man looking for some people with music to play, yes, it was bassist Roy Burriss. Meeting at the Starbucks located in the Vons near the college, Michael played demos for Roy in the parking lot. Roy said, “hey let’s go to my house and try a few.”  “But I didn’t bring a guitar,” Michael said, “I have guitars,” smiled Roy and off they went. Meeting later at a rehearsal room with Paulie sealed the deal.
	These three guys seemed to have found themselves brothers in music with only having only one real plan, luck. 
	Now came the work, a couple of months of making the music from the demos come alive. By April of 2018 they were ready to record and get some gigs. A hasty EP called First Four Songs was recorded quickly as a way to introduce the band to the community and get some shows, it worked. The song “Downhill” made it to 91X’s Loudspeaker, a radio show for local bands with host Tim Pyles.  Then the shows began with clubs like Boar Crossn’, Good Bar, The Merrow, Bancroft Bar, Live From Memphis, House of Blues, Navajo Live and the legendary Salty Frog taking a chance. It all seemed to be going pretty well so the band began to branch out to more clubs and in the spring of 2019 they went in to the studio for a new EP called It Goes Something Like This. With more radio play and shows at The Casbah, Silverlake Lounge, Hess Brewery and Candy’s Bar, the band made their TV debut with  “I Believe” on KUSI’s Good Morning San Diego in August.
	Singles were the next to be released with “Sunshower” getting regular rotation on Laguna Beach’s KX93.5FM in the Fall of 2019, setting the stage for new places to play like the world famous Doll Hut, Oceanside Brewing, De Oro Mine Co and Amplified Ale Works. The video for “Scarecrow” shot at Harbour Vineyard in Ramona made it out for Halloween followed by shows at Go Lounge in November and Long Beach State and The Holding Company in December. First show of 2020: Winstons in OB
	More to come.


The Tale: biography

Roy Burriss - born July 1963, San Diego, CA.
	Roy is a native of San Diego. After playing in several bands, working construction and writing electronic music, Roy lives in Oceanside with his better half.

Paulie Magnano - born August 1956, Cliffside Park, NJ.
	Paulie, born and raised in New Jersey, is a Navy Veteran. After playing in bands like Prufrock, HyperKowTow and Lifelike and being a chef at UCSD, Paulie is dad to Nico and lives in San Diego with wife Marisol and Vinny.

Michael Schwartz - born June 1962, Far Rockaway, NY.
	Michael is from Queens, NY. After playing in Shot Black and White and Hyper KowTow and film editing TV commercials, Michael is dad to Joey and lives with wife Rose in San Diego.


Links
www.thetale.studio
www.facebook.com/michaelpaulieroy/
store.cdbaby.com/Artist/TheTale
www.youtube.com/channel/UCfIHLCFOsiQv-OrMtPucGxw
thetale.bandcamp.com
soundcloud.com/the-tale-296986711
www.reverbnation.com/thetale
Website
Expertise
music industry
Interests
indie rock, hard rock, punk, alternative rock, ska
Location
San Diego, CA

Recent Submissions

Michael Schwartz submitted media.

Trust by The Tale

Leks Maltby

On "Trust" by The Tale, the ska-leaning rock outfit lay down a perfect three-and-a-half minute groove with punchy lyrics and a sing-along, single-lyric hook: "Trust!" Its a clever songwriting trick, and it pays off in spades. Keeping in the tradition of band like Madness all the way to the Mighty Mighty Bosstones, The Tale are finding their place in the ska landscape, but delivering their own unique take on the genre, ultimately avoiding treading the same old musical terrain. The musicianship is tight and punchy, as is expected of the genre, but the songwriting and musical arrangement is what makes "Trust" a truly memorable tune!

Benjamin Groff

HI The Tale - thanks for the submission.  Listened twice.  I think this track is really really good.  It's just outside of the lane I'm really working in and more often I'm looking more towards beat driven indie, indie pop, alt pop and some EDM...usually.  Everything here though sounds like it's on target for where you are heading - strong song, vocals, production, etc...my only suggestion would be how can you find your corner of the internet and curators and supporters in this lane and then allow / empower them to spread the word.  That might be obvious but just a few thoughts. Nice track but just for me, not quite in the lane of what I"m looking for.  Good journeys!

Indie Band Guru

Definitely a solid raw punk sound. Drums are excellent. 
If I had to nitpick, the vocals are the weak point. 
What are the future plans of The Tale?

Liane Chan

I kind of like this sound still, and the lyrics seem honest and straightforward. The vocals are a little rough, but it's distinguishes it as more punk than ska - which is a good thing!

Jen Dan

Wow, guys! This infectious and pumpin' tune really shows off a different side of your musical abilities - and one that is a welcome surprise, at least to these ears. 
After hearing some of your prog-/space rock music, I didn't think this ska-punk genre would be your next move, but it's a strong one!
Again, you wrap your perceptive lyrics in an interesting sonic style. Love the pogo-ing rhythms with pummeled drums, a rubbery bass line, and bright 'n' jagged guitar lines. The casual sing-exclaiming vocals exude a cool reggae vibe, while the lyrics stick in the mind, especially, "When we all turn to dust / Tell me, who did you trust?"
Another ace track! And one that I'll definitely be promoting as music writer who's looking for good stuff to shout about!

Michael Schwartz submitted media.

Andrea Young

Great piece of dark, heavy punk/rock theater.  A bit long for our personal taste/style, and tough to give it consideration because of that.  But good production and sound throughout.  It was challenging to find you all, couldn't find your profile on Spot at first, really only found you through the article in the San Diego Reader. (which gave the name of your first album, and that helped bring up your profile on Spot).  This kind of track is tough to place on our playlists and shows because of its' heavy sound as well (its very niche), but we'll still keep it in mind, we like the overall sound of it.  Thanks for your submission, hope that's helpful, good luck with your music! 

Jen Dan

Heya guys! Wow, I'm really digging your song and accompanying video. What a compelling opus with such perceptive and uplifting lyrics. You narrative, that "the question is the answer," is very philosophical and mind-expanding.
The space-rock track is atmospheric and absorbing; love the opening of subdued Western guitar reverb and the slowly unfurling introduction of the other instruments: low bass line tug, measured-pace drum beat - and then the sudden fiery rise of searing guitar lines.
The vocals are just like I like 'em: worn-in gritty, with a searching and then assured passion.
The video for the track definitely adds another dimension to the lyrics, with the traveling through the vastness of space capturing the epic nature of the song.
All-in-all, a must-listen track and must-look video!!

Brody Ramone

A little long for my liking but overall a well produced track. I get the overall concept of the song and video treatment but think it should add some element of human emotion and the quest for larger answers on life.

Indie Band Guru

Another good song. it is not a radio single but I doubt that was your aim. 
Mesmerizing use of textures to fill the sonic space. Perfect relaxing but thought-provoking track.

Michael Schwartz submitted media.

Scarecrow by The Tale

Robal Johnson

You guys shred! Killer riffs, great vox, and catchy hook. It is nice to see that punk fucking rock is still alive and kicking... ass. Obviously you guys know the drill: gig, tour, merch, repeat. But I also hope that you are focusing on college radio, which is still a thing, and underground podcasts in every city in the country. If you have not already, I would put together an EPK of the new EP and blast it out to those kinds of outlets. There are a ton of cool indie labels that would love to put this out for you and help promote it locally. Do your research, find the new zines and pods that reflect this kind of music and send some emails. Remember, nobody wants a CD or a download anymore, so stick to links. If you want to get noticed, follow up with a cool swag bag of cheap merch. If you need help with that, give me a shout. I always like working with badass bands. My company is called PUMP Merch. Good luck and keep crushin! 

Indie Band Guru

Another classic punk rock banger from The Tale.  (get social media accounts set up!)

Brody Ramone

This is a fun little punk rock number.  The video is kind of confusing though.  Why are you guys is exterminating outfits? It looks like you guys are sweating your balls off in sauna outfits.  Honestly it is distracting and takes away from the song!

Raymond Flotat

I have no idea what the white suits have to do this, but I really like the song! No real notes or modifications I can suggest--which is a rarity for sure for me. Really like the song and the video. Reminds me of something between The Presidents of United States of America and NOMEANSNO. Great, bratty punk track. Thanks very much for the submission!

Michael Schwartz submitted media.

Sunshower by The Tale

Robal Johnson

That was really fun! Killer ska punk jam with an infectious groove and a catchy hook. I listened to this twice with the volume cranked all the way up. This is a good tune that I can only imagine is a blast to see live. If I were you, I would put together a press kit (EPK) to blast out to college radio all over the country to see if you can book some college gigs. Try to stand out from the rest of the submissions - send a t-shirt or some cool swag instead of a CD and share links of your music. Keep it simple, but blast away. Research music blogs that you think would embrace music like yours and submit away. If you are gigging, try hitting up local stations in the area and try to book an appearance or two. Remember, nobody that accepts music these days wants a download or a CD, as they are either deleted or tossed in the garbage immediately. Send something memorable and include links to your songs, either youtube or soundcloud. And please make it as simple as possible for people to find you. There are no links to your website or social media under your video on YouTube, so I had to search around, which is annoying. If people can't find you within a click or two max, they will probably move onto something else. Thank you for sharing and have fun! 

Mike Mineo

Excitable guitar riff echoing a ska-friendly feel with the bustling bass line and concisely catchy vocals. "Sunshower" shows crisp and climatic production, with the stunted "sun! shower!" bit around 00:50 playing well. The punk and ska aspects are nicely interwoven, with the twangy guitar solo around 01:30 also adding effectively to the feel. "Sunshower" is a pleasantly melodic effort without any glaring faults -- a concise, catching rocker with replay value. Thanks for sending! -Mike

Jen Dan

Heya guys! I'm diggin' the song. Love the contrast between the sweet lyrics and the ska-punk vibe.
The track got me hoppin' from the get-go, with the peppy ska rhythm and kicky drum beat. The bass line really adds a dynamic dimension as well, and its richness is nicely set up against the sharper guitar line buzz.
The lyrics "I think I've said too much / Is it better to say too little?" made me smile - and think.
Vocals are on the money for this type of song, with a combo of roughness and melody, and I love the shouting of the title on the chorus parts.
All in all a fun, upbeat, and tuneful cut. Very enjoyable.

RADIO KSCR

This is a really fun show,  It is super catchy.  I like it. 

Scott Cohen

Great track.  Super catchy tune and cool video.  The key is to tap into the punks/ska world.  Where are they?  How did they discover new music?  Where do they exist online?  

SD Hox

Wow. This one took me by surprise. I love the surf punk/ska feel. It is a real throwback but also sounds fantastically contemporary. Definitely want to hear more from The Tale and will happily share with my followers. Thanks!

Indie Band Guru

has that old school punk vibe that has been lost in modern times. The jumpy video with odd camera angles is attention grabbing but did get a little dizzying after a while. 

Benjamin Groff

Hi The Tale - thanks for the submission.  Overall everything is really well done here - the production, the video, the song etc.  Really dig that post hook Sunshower part as well.  I just don't really do much in the realm of this genre - so I'm just at a loss really on how else I can help but wanted to say thumbs up and sounds like you're on the right path...

Michael Schwartz submitted media.

RADIO KSCR

I really like this song.  I think it is super catchy and the video is really fun to watch.  I would love to play the song on my station. 

Indie Band Guru

Has that early alt-rock sound. Cool guitar solo. Could use a little bit more of a hook/chorus but definitely a solid song.

Alan Cross

I like the video. Nothing like using, er, public domain material, right?

Solid pop rock. No notes from me on songwriting, performance or production. It reminds me of some of the stuff we used to hear in the late 90s--which, by the way, is a good thing. This sounds pretty radio-ready to me.

1.  What are your career goals? Radio play? Recording? Licensing and syncs? Income from a publishing deal? Royalties from YouTube? Soundtracks? All these paths need to be investigated. That being said, there's no way this shouldn't be considered for radio airplay with the proper marketing and promotion.

2. Your social media strategy will be key. Make sure that you reply to every comment that may come in, especially to your YouTube channel (I'm guessing you know that, right?) I like how you're trying to turn early fans into evangelists. You want to build that online fanbase (likes, Twitter and Instagram followers, etc.) because labels love to see that kind of fan engagement before they take a chance on a band.

3. If you don't already, get someone to handle getting your material on streaming music services, especially someone who knows how to get your songs on the best and music influential new music/new discovery playlists. They're becoming increasingly important. Ask Drake what it's like to benefit from clever playlist placement. 

4. If radio airplay is important to you, get a radio plugger. They know how to get to the right music directors. Work with both campus stations and public radio. 

5. Make friends with as many bloggers as possible. Even the smallest want to think that they can discover The Next Big Thing. Every little bit of coverage helps.

6. Wanna know if your material is great? (1) Are your friends and family raving about your stuff? (2) Are people actively seeking you out? If the answer to both those questions is "yes." You may have something on your hands. If not, then maybe what you're offering just isn't good enough to cut through all the noise. Remember that no one has a RIGHT to have their music heard. Your music has to demand people's attention on its own.

7. How often do you play live? Nothing is better than having a group of strangers giving you real feedback in real time. I expect that you know that.

8. Record labels are weird these days. They're all about pop and hip-hop. How do you want to market this? Rock? Alt? That decision will impact what kind of uptake the song has.

Let me spread this to my social networks. That'll be good for at least 100,000 people. 






Michael Schwartz submitted media.

I Believe by The Tale

Bob Lugowe

Really enjoyable song with a lot of energy and it was fun seeing you guys play it live. I would start by including a short bio and description of the song in your Fluence submission so listeners can get an idea of what you're about, your background etc. I think your website could definitely use an update as it looks pretty thrown together and outdated. This music is best heard live so make sure you're playing as many shows as possible and developing a local / regional audience. Everything depends on your goals as a band and whether it's a hobby or if you're looking to do it full time but consider hiring a publicist to help you push your next release or tour. Best of luck! 

Alan Cross

Okay. there's gotta be a story here (sorry, I didn't realize the pun until I wrote that). Obviously, you guys are--ahem--seasoned players who have been playing for quite a while. If not for the video, I'd have assumed you guys were in your late 20s. tops. As a 56-year-old myself, this is a good score for the old guys.

No notes from me on songwriting, performance, or production. This just a really, really good song. I do have some questions, though.

1.  What are your career goals? Radio play? Recording? Licensing and syncs? Income from a publishing deal? Soundtracks? Just having fun? All these paths need to be investigated. That being said, there's no way this shouldn't be considered for radio airplay with the proper marketing and promotion.

2. Your social media strategy will be key. Make sure that you reply to every comment that may come in. Turn early fans into evangelists, especially the ones who contributed to this video. Get them to spread the word.  Given the topicality of this song, you should also be able to get pickup beyond the usual music blogs, too.

3. If you don't already, get someone to handle getting your material on streaming music services, especially someone who knows how to get your songs on the best and music influential new music/new discovery playlists. They're becoming increasingly important. Ask Drake what it's like to benefit from clever playlist placement. 

4. If radio airplay is important to you, get a radio plugger. They know how to get to the right music directors. Work with both campus stations and public radio. 

5. Make friends with as many bloggers as possible. Even the smallest want to think that they can discover The Next Big Thing. Every little bit of coverage helps.

Let me spread this to my social networks. That'll be good for at least 100,000 people. 

Michael Schwartz submitted media.

Indie Band Guru

Fun song helped along by the entertaining video. 
In my opinion the vocals could be a little clearer and brought up in the mix slightly.

Benjamin Groff

Hey By the Tale...thanks for the submission.  To my ears, it's solid...a solid rock song, recording, song, production, vocals, guitars etc.  In my opinion...and being a fan of rock music...I think that today it's really hard to get traction in the rock space, especially with so many of the blogs leaning more purely EDM, hip hop or indie pop.   I do think that for rock songs / artists it's almost like you have to go one or two levels above (songwise or production wise) on what might have worked 15 years ago.  So that would be my advice here is ... what can you do to stand completely out of the pack and different.  Especially on the production, song side of things.  Keep in mind there are 100,000 releases (no exaggeration) coming out each week.  So what can you do so that your song is a must to playlist or to feature or be written about.  There's a great book about that actually and all my writers / artists get a copy of Seth Godin's Purple Cow...highly recommend read.  Anyway...in summary...solid song and really good...but need to hear / see 1-2 levels above this for me to get involved on the publishing or label front and also on the We Are: The Guard side we are more of an indie pop blog.  Wish you the best with the releases and hope this is helpful.   

Michael Schwartz submitted media.

Joy to See by The Tale

D Grant Smith

"Never trust anyone under 30," is an inventive statement. Might take that seriously with a few exceptions.

Interesting song to be introduced to your band. Overall the sound dynamic is pretty cool. Wish the vocals were mixed a little differently (slightly higher level versus the band would sound great!). Hard to tell the rest of the lyrics outside of the chorus, which takes a little away from the listening dynamic. Since I work primarily in radio, that's an essential piece.

Michael Schwartz submitted media.

Falling Apart by The Tale

Indie Band Guru

The song is solid. Fun listen. Good guitar work. In my opinion, the mix could use a little work. A solid hook. Everything kind of blends together at times. 

Michael Schwartz submitted media.

DOWNHILL by The Tale

Brian Hazard

Sorry for the delay! I'm just wrapping up an album, hoping to start taking pre-orders tomorrow.

I'm getting a Clash vibe? Gang of Four? I'm mostly an electronic guy.

The mix is pretty raw, which is okay for the genre. Balances are pretty much there. The fill at 1:00 had me listening multiple times. At first I thought it was missing a 32nd note, but it just starts rushed. I guess? There are a few spots where the performance feels a little less tight than I'd prefer (like the fill at 2:36). 

Vocally there are pitch issues, which again you can mostly get away with, but a few questionable notes up front could be disqualifying for some listeners ("down" in "downhill" goes pretty sharp, for example).

I like the lyrics! I'm surprised you get so much mileage out of so few words. "You agree to my surprise" is just great.

To me, this sounds like the kind of thing a band comes up with in a jam session. There's a cool groove and it just kind of repeats. Sure, there's a chorus, but it doesn't feel that different from the rest, and there's no real hook to sink your teeth in. I've just heard it three times, and if someone asked me to sing it back, I couldn't.

So maybe not a "hit single," but a cool track nonetheless. Regardless, it's not really something I can push out to my Depeche-loving following.

Hope that's helpful! I appreciate your sharing it with me! -Brian.

Andrea Young

Great driving rhythm to this track, catchy guitar riffs and arrangement/instrumentation, and really creative video that also draws me in.  But the track and vocals not our style or taste.  I could see really enjoying a live show.  Appreciate the talent and the energy behind this.  And resonate with the lyrics.  
Took a look on Spotify and would recommend filling in your Artist Profile (photos, bio, social links) and driving fans to listen there as you can.  It will help attract your fanbase, which can help when you're in a genre beyond the usual hip hop/pop/urban as you are.  Thanks for your submission, hope that is helpful, good luck with your music.  Great energy!

Michael Schwartz submitted media.

Invisible by The Tale

Benjamin Groff

Thanks and I enjoyed the track!  Genre wise it's a little out of the scope of where i usually work, but reminds me of some of those great Fishbone etc records.  My only creative thoughts / critique is if there's a way to level up and modernize this genre and bring it into 2020 some how.  I'm not sure if sonically the genre has really been modernized...so it seems like there's an opportunity there.   


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