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Diesel Lullaby by Franchise

Benjamin Groff

Hey Franchise.  Thanks for the submission.  I LOVE the song title.  Sometimes that's half the puzzle.  My overall comment is I don't feel the song quite "lands" and says "here's the chorus"   It kind of happens with the drums coming in at 2:00 but as a listener i really want to feel an obvious moment where the song says "this is the part your're supposed to sing along with" as a chorus.  Great voice.  Recording sounds great.  Musically it's all there ... Its all very epic but I still come back to the central part of the song.  For instance, I couldn't come away from the song being able to sing it back....like at least to my ears it feels / sounds like a lot of musical sentences rather than paragraphs. (and a repeatable paragraph) that I can sing back.  Don't be afraid to be a little more obvious or repetitive!  ; 0  Hope that helps.  

Scott Cohen

Good track.  Lyrics relate to everyone.  Who hasn't had this happen?  Well done.

Hugh McIntyre

This was really cool. Everything, from the name to the actual execution, shows you are original and you have talent. There was a little something missing, in that it sounded a bit amateurish (as in I don't imagine I'd hear this on Top 40 radio), but that is likely just a mixing/mastering tweak. Otherwise, really good!

Chris Lovett

This is brilliant. Totally sincere and the build up throughout is totally on pint. Thanks so sharing and hope the feedback last time helped out a little. I really enjoyed this, the production laid up all the elements really well throughout, carefully constructed and superbly delivered. The lyrics are heartfelt and authentic, the way you deliver them i can really feel the pain there and that is quite a skill to get across. First original track as well, excellent start! Just watched the video and really enjoyed that too, i think i need to grow my hair out so i can have some more options! As far as pop ballad's go, that is one of my favourites ive heard over the last year or so, so really well done. Let me know if any of that feedback from before helped, or if you're planning to implement some of the ideas. There are some producers and artists in London that i know well that you could maybe look to collaborate with - their could be feature / vocal opportunities there. Do some research on AMETHYSTS, Karim (karim-afas on soundcloud), Ellie Hall and Million Miles. They are all at the same level so would be good to compare and maybe reach out and connect. Thanks again for sharing really enjoyed this. Keep up the good work and let me know how you get on! Chris.

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Benjamin Groff

Hey FRANCHISE...good cover here and putting some tempo behind it.  As a music publisher at Brill Building i'm always looking for originals though so I'm not sure if I can do something with it.  As a music blogger at We Are: The Guard we rarely post covers and if they do they likely are that one next level of unobvious or taking an entirely 180 degree twist on something, which is where I think you can win with covers.  The recording and vocals sounds really strong though and nice work on this one.  Just not sure if i can find a place for it in my current activities.    

Scott Cohen

Cool cover.  I would love to hear one of your tracks.

Hugh McIntyre

Always loved this song, and this is a cool rendition. It's not perfect--the ending struck me as a bit strange--but you were definitely on to something neat.

Chris Lovett

This is a decent version, enjoyed it, nice work. I was a fan of the breakdown midway through. Vocals are good, its a really nice offering actually. I can tell you've put some effort into pulling this together so well done. In regards to promotional feedback, i would first get an idea around what success means to you, what are you looking to achieve and what type of artist are you looking to be. If you are clear on what these are, it makes your journey a little easier. This could be anything from making a living from music (which could be anything but not always enjoyable), having a creative outlet for yourself and your network but maybe not having it as your primary source of income or just going with the flow and seeing what happens. If you know what you want, you can then dedicate your time and energy (plus money if necesary) to achieve this. From what i can tell on your socials, you seem to be more of a cover artist, or thats what your most recent offerings seem to present. That is great, if thats what gets you energised then fantastic. I get the impression you need to have this outlet and your passion is music but i think you need to be a bit more clearer to your audience and maybe yourself in what you represent as a creative. Are you a cover artist, are you a DJ, producer, write your own music? Its a lot to take on board and for a fan to be able to subconsciously take on board. You hit so many demographics here but i think you'd be better served focusing on one or two areas, that way you can go deeper into finding people who enjoy your projects. If you're a DJ why dont you put some mixes out on soundcloud or mixcloud? You're a good vocalist, why dont you reach out and collaborate with other producers and provide some lyrics or vocals to a track? Collaborating will open up more doors for you than anything else. Its the start of a new year, maybe its time to be clear on what you're looking to achieve in 2019. Set some realistic goals and start working towards them. The journey is great. I hope that helps a little and best of luck with it all, let us know how you get on. Chris.

Brian Hazard

That voice! 👍🏻

Fantastic vocal performance! Wow.

That said, the vocals are way too loud in the mix. All of them, not just the lead. I can barely hear the bass. It's really pronounced when the vocal drops out and returns at 1:35.

I suspect you could do a lot more with the arrangement. It feels super truncated. The overall vibe is like a Calvin Harris or David Guetta vocal feature, but the music is totally shortchanged to highlight the vocal, which I don't think you can get away with in pop EDM.

So it's not quite shareworthy for me at this point, but it's got a ton of potential! I'd focus on making a musical bed that's strong enough to stand on it's own, and then insert the vocal about 3 dB lower and compare to similar mixes. Maybe Zedd would also be a good reference.

Hope that helps! I really like what you're doing.

A couple suggestions for future Fluence submissions:

1. Include the lyrics so we can follow along (I understood them just fine, but wasn't always focused on them)

2. Include a short, catchy description of the song or act that's easy to copy/paste for social media sharing. That way we don't have to strain our brain coming up with something clever, and you get to choose how you're presented to the world.


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