Title
Winchester
Bio
"Winchester are a new British three piece that drags high octane prog, metal and hardcore screaming into the popular arena. Their emotional riff-laden assault course crashes and flows through cinematic soundscapes with no room for boundaries. Drawing from the intense social climate of today, Winchester have nurtured a sound and a concept that rings true with the twists and turns of tomorrow. With a live show that manages to re-create and somehow elevate their epic sound, this is something fresh that you will not want to miss."

https://www.facebook.com/winchesteruk
https://twitter.com/winchukband
https://www.instagram.com/winchukband
Website
Expertise
music writing, music performance

Recent Submissions

submitted media.

Leks Maltby

On "Diamond" by Winchester, the hard-rocking outfit lay down four minutes of power-chord chugging riff-friendly rock 'n' roll in the spirit of the early 2000s nu metal bands that came before them. Nostalgic and refreshing in the same breath, Winchester are a reminder that rock is indeed not dead, and that there is still hope for the genre at the dawn of 2018. Combining screamo elements with a surprisingly melodic chorus, Winchester have managed to fuse several disparate genres to create a new hybrid, perhaps the underlying reason why they sound familiar yet unlike anything that you've ever heard before. Easily the best rock song to be released in 2018, "Diamond" might just be the anthem for a new era of rock 'n' roll.

Raymond Flotat

Thanks so much for your submission here. This song and accompanying video are obviously well produced and fully formed, so some of the feedback I'd ordinarily render here is not as valid. My biggest notes here are this will be a challenge to market outside the U.K. It's a good song and there's little that I would suggest modifying about it. However, rock fans in the USA and other territories are nothing if not finicky. There's a narrow view of what rock should sound like from any given rock fan, and this particular approach to it is reminiscent of what hard rock sounded like in the early 2000s. There's nothing wrong with that, but many rock fans might find it too hard/heavy or, conversely, not heavy enough. Might want to try to build steam with it through comparable channels where music fans are already vibing to bands of a similar sonic resonance. Thanks again for the submission!!! Good luck!

Robal Johnson

Diggin this track. Thanks for sharing, boys. Chugging riffs and smashing drums. Great bass lines and strong vocals. You guys need to be gigging around the UK as much as you can. Just hit the road and don't pass up any opportunities. I have passed along your tunes to all of my friends in the rock n roll scene over here, but of course you need to get some traction going over there before any agents or labels will make an introduction. Just hit it hard and start building a fanbase. Live dates and club gigs are absolutely everything and word of mouth will make or break any band nowadays. Once you have established yourselves locally, branch out regionally, then nationally, then across the channel. Everyone in this business talks and if you guys have what it takes, you will get noticed fairly quickly. You're lucky to be over there because it is relatively cheap to travel and tour, while here in the US everything is insanely spread out and touring is massively expensive and usually kills most rock/metal acts before they can make a name for themselves. Keep me posted on your progress and keep crushing that new rock sound! \m/

Scott Cohen

Excellent.  The world needs to great heavy guitar based music.  Not everything can be made on a laptop.  Well done.

You need a good team around you - manager, agent, label, publisher, lawyer, etc. to give yourself the best possible chance of success.

SD Hox

A fun, solid video and some great musicianship make this a standout track. The band has a good look and really ramps it up about a quarter of the way in.  Heavy vocals and a rockin' break add a timeless quality to the song. For those about to rock....I salute you!

Hugh McIntyre

I liked everything about this. The only thing I'd say is that the vocal mixing (or perhaps mastering) makes it sound slightly like it's not ready for primetime. Can't explain it beyond that, but it doesn't sound like the sort of the thing I'd hear on rock radio. Beyond that, I could easily see this doing well with rock fans.

Alan Cross

Guitar rock with balls! Damn, this stuff is in short supply these days.  Cool video, too.

I've got nothing to offer about performance, songwriting, production or anything like that. What I do have are some tips/things to think about.

If you haven't got one already, look at hiring a radio plugger/publicist. They can help you attract the attention of music directors and program directors. Don't neglect public radio or campus stations, either.   These people can also help you get placement on new release playlists on streaming services, which is increasingly important. I can see this working really, really well on certain new discovery playlists on Spotify.

Formulate a social media strategy. Answer EVERY post and reply ASAP. That's a very quick way to turn early fans into evangelists. 

Make friends with music bloggers. Even the smallest one wants to be able to say they discovered The Next Big Thing. Get as many of them on your side as much as possible.

This falls within the radio realm of Active Rock, a format that's become a bit niche-y in recent years, but given the current attitude in the world, it's making something of a comeback. There are at least five new alt-rock stations in major markets across the US, too. That's encouraging.

I'll give this some love through my social media networks. That'll be good for about 100,000 people.

submitted media.

Life Begins by Winchester

Leks Maltby

On "Life Begins" by Winchester, the rock-tinged outfit lay down four-and-a-half minutes of melodic 90s-influenced balladry of the highest caliber. The vocal delivery is both wordy and dense, almost delivered in a near-rap cadence, but the inherent melody keeps the song firmly footed in the sphere of rock music. The heavy chorus recalls much of the hard rock and nu metal of the late 90s and early 00s, bringing a sense of nostalgia to this song. The rap rock delivery only becomes more apparent in the song's second half, when it morphs into a full-blown nu metal anthem, complete with screaming and rap-rock vocal delivery. Overall, "Life Begins" recalls a long lost era in rock music that is as overdue for a revival.

Robal Johnson

This is fucking SICK. Aggressive yet melodic, powerful yet palpable. I am really diggin this sound. Definitely want to hear more. Please let me know where to go and what else to stream. Send me your best songs and I will give them a listen. Have the guys been gigging? Any local airplay? Any press? I would love to help getting the single in front of some American A&Rs if the guys are still independent. Thanks for sharing - made my day! Cheers. 

Scott Cohen

It took me a bit to get into.  I would have preferred if the vocals were more in front in the beginning.  I loved the second half of the track.  

SD Hox

Love the feel of this track. Definitely a mix of styles: from retro (think Pink Floyd) to some grunge (think Stone Temple Pilots or NIN) to metal (Rage Against the Machine) to some more modern elements. Great and exciting stuff. I'm happy to spread the word.

Hugh McIntyre

It took me two or three listens, but I think I get this, and I liked it. I think it does make for an interesting intro, but because of that, it doesn't have a big hit potential, even in the rock world. You guys clearly have talent and have an ear for what works in that field, and I particularly liked when the guitars kicked in. Well done, and I wonder what it would sound like if you guys really tried to go for a hard rock track the masses could grab onto.

Alan Cross

I like this a lot. I wasn't entirely sure where it was going for the two minutes, but when it kicks in, it really soars. 

I've got nothing to say about the performance, arrangement, production or songwriting. You've basically ticked all the boxes. Here's what you need to do next:

Get something on YouTube, even if it's just a lyric video. That's still the best place for music discovery. (I'm going to assume that you're already available on the streaming music sites.)

Look at hiring a radio plugger/publicist. They can help you attract the attention of music directors and program directors. Don't neglect public radio or campus stations, either.  These people can also help you get placement on new release playlists on streaming services, which is increasingly important. I can see this working really, really well on certain new discovery playlists on Spotify.

Formulate a social media strategy, especially one for dealing with fans on Facebook. Answer EVERY post and reply ASAP. That's a very quick way to turn early fans into evangelists. 

Make friends with music bloggers. Even the smallest want to be able to say they discovered The Next Big Thing. Get as many of them on your side as much as possible. Every one of them wants to be able to brag that they've discovered The Next Big Thing.

I'll give this some love through my social media networks. That'll be good for about 100,000 people.

Bob Lugowe

Really good song with a lot of captivating emotions and an interesting structure. The music video is a great accompaniment too and I would suggest including that with your Fluence description instead of the soundcloud link as it packs a bigger punch. It looks like you've worked with a lot of great people on this album and seem to know what you're doing in many aspects. If you haven't already, you should be working with a publicist to help you secure more premieres, reviews, etc. At least start with a publicist in the UK to build a buzz there and make sure you're playing as many shows as possible as this type of music needs to be experienced live. If you can make more music videos for songs from this album to release before or around when the album drops that would be ideal I would also suggest putting your album on Bandcamp. Best of luck!

Andrea Young

This is not our style or taste, however, that's not to say we don't appreciate the compostion, production, arrangement, tight vocals on this,and the buildup of the initial 2 minutes and up to about 3 minutes in. But at that point it takes a turn melodically that is almost as if it is a different track entirely, and then ends without any musical reference to the riffs or themes introduced initially.  So agree, the songwriting is not traditional, but it also doesn't assist in our being able to grab onto the track and relate to it right when we're about ready to.  Hope that is helpful!  We don't feature much prog or hard-core rock on shows or playlists, so this isn't for us and we're not experts in this genre.   Recommend you reach out to the prog rock/hard rock fans and tastemakers as well and get their feedback.  Thanks for your submission!  Good luck with your music!