The Lad Classic

The Lad Classic

The Lad Classic

Artist / Songwriter

Contact: |
music performance, music

Recent Submissions

The Lad Classic submitted media.

Figure It Out by The Lad Classic


I like it.  I think it is a great music video showing the madness of art.  The song is very catchy and not what I was expecting. Had a bit of the 80s glam rock feel to it.  I really dig it. 

Alan Cross

I like this. Rock-y and funk-y at the same time. Good hook in the chorus. I like the production and performance. Solid rhythm section, too.

Now some questions:

1.  What are your career goals? Radio play? Recording? Licensing and syncs? Income from a publishing deal? Soundtracks? All these paths need to be investigated.

2. Your social media strategy will be key. Make sure that you reply to every comment that may come in. Turn early fans into evangelists, especially the ones who contributed to this video. Get them to spread the word.  

3. If you don't already, get someone to handle getting your material on streaming music services, especially someone who knows how to get your songs on the best and music influential new music/new discovery playlists. They're becoming increasingly important. Ask Drake what it's like to benefit from clever playlist placement. 

4. If radio airplay is important to you, get a radio plugger. They know how to get to the right music directors. Work with both campus stations and public radio. You might find some interesting at AC and AAA radio, too. 

5. Make friends with as many bloggers as possible. Even the smallest want to think that they can discover The Next Big Thing. Every little bit of coverage helps.

6. How often do you play live? Nothing is better than having a group of strangers giving you real feedback in real time.  

Glad to share this on my social networks. That should be good for about 100,000 people or so. And tell you what: send a high-quality MP3 (email or WeTransfer or the like) and I'll see what I can do about getting you a feature play on The Edge. I have a slot open this Wednesday.

The Lad Classic submitted media.

Alan Cross

Good work. And nice touch staging the video under the Gardiner. Good production, fine performance, proper sound structure.

Here's the question: Now what?  What are your (1) immediate next steps; and (2) your short-term (i.e. next 12 months) goals? Are you signed? Is the goal a major label or an indie? 

If your goal is radio exposure, you'll need a plugger/publicist to help you get through all the noise. There are plenty of good ones in Canada (most are in Toronto) who can help you. Meanwhile, target radio stations where you'd like your songs to be heard and start making email friends with the announcers. Some of them might like your stuff enough to push it up the chain.

Make friends with music bloggers. Even the smallest ones want to say they discovered the Next Big Thing. If you find one that really likes you, give them EVERYTHING. Co-op them into your service.

What's your social media strategy? You'll need to use Facebook, Twitter and Instagram to convert early fans into hardcore evangelists. Spend time each day answering ALL messages and ALL interactions. That will go a long, long way to building goodwill.

I'll push this song through my social media channels. That'll be good for about 100,000 people.

The Lad Classic submitted media.

Who (Official Video) by The Lad Classic

Andrew Leib

Hey fellas, thanks for submitting. Let's dive in.

You guys are certainly onto something. It's not an entirely new musical idea, but you're carving out your lane and are on the verge of creating your own unique sound that is distinguishably The Lad Classic. Here's what I like about the tune... musicianship and vocal prowess is clearly apparent. You're all tight players and meld well together. The production is solid, gets the point across of the power and punch that you're looking for. The verse riff is catchy, the chorus is catchy. I appreciate adding at least one harmony during the chorus, adds some color to just one guy singing.
It's a good tune, nice work.

Here's some critiques, for what it's worth since this tune is already out.
It sounds like numerous songs in one. The bridge is a complete detour and I feel it doesn't really compliment the tune.
The pre-chorus build up to lead singer scream is a bit gratuitous, I'd rather get launched right into a chorus where he wails like that. 
I wanted more harmony. More color. An event catchier, anthemic chorus.
The lyrics were a bit chunky and easy... "come on baby don't shy, this is life is a little more if you try"  "no one goes a messing 'round here" etc. too surface for me, dig a little deeper.

A quick critique on the video... I'd rather see you guys playing live in a room together rather than on green screen against a random backdrop of a wall. There's no arc, there's no personality, it kind of just happens and then ends. 
I'm sure your live show is one of your main assets, so just perform your songs LIVE. If you're as tight as the recording, it'll convert people purely based on a live tight performance. I see the charisma, but the approach to this video is random and looks kind of cheesy. Give me something raw, up-close, live, and fucking loud.

Go the musician to musician route for promoting this. You guys are obviously monster players... does everyone have their own instagram? They should teach the different riffs in the songs. Release jam track version for other musicians to rip on. Then you share them on your FB and give winner free merch. Instagram is huge for finding players and new music. Jam in front of your phone every day and build fans based on your skill.

Thanks for submitting. Cheers!

The Lad Classic submitted media.

Alan Cross

Muscular stuff. I'm betting that you have some Rage at home someplace. Good. We need more of this kind of stuff right now.  

Sounds radio ready to me. Tight, well-performed, good production. Have you got a publicist/plugger working for you yet? You'll need someone to help you cut through all the noise with radio programmers and bloggers. You should also target campus stations everywhere. They love this stuff, especially if it comes from a Canadian band.

What other plans do you have after the album comes out? Any thought of approaching music supervisors to get your music placed in TV/movies/commercials.

I'll give this some love on my social media networks. Good luck with the album and keep in touch, okay?