Sherard Jones

Sherard Jones

Sherard Jones


Title
YES
Bio
Ess Jones is a grown man. As in wife, 2 sons, mortgage, church leadership position and well-paying corporate job. Despite all this, his passion for hip hop has not been diminished since Krush Groove. Coming of age during the “golden era” of 90’s hip hop, Ess pursued a rap career but cut it short when his second son was born. Going the traditional route, he finished a Master’s Degree and began the corporate climb where he now sits as a VP for an international organization.  But job success was not enough, nor were the leadership positions that he rose to in numerous organizations. At the end of the day, he just wanted to stand in front of a crowd and rock out with a mic.  So Ess returned to his true passion for rhyme and recorded some grown man hip hop with his debut album, Ground Floor. 

The sound of Ground Floor is aptly summarized in the opening verse of Money Machine, one of the album’s signature bangers – “They KRS raps but the tracks all trap. So it sound like Street Fighter, E. Honda all slaps.”

Ess Jones is obviously on a mission. To impact the world? To challenge the status quo? To be what he believes he was built to be? An excerpt from the album description on BandCamp reads like a personal mission statement, but sums up Ess’ sentiments about this work:

I speak to my People and for my People. My People are trying to climb up from darkness into light. My People are in 9-5 jobs that they hate because their family needs food. My People are in the trap because they lack any other viable opportunity. My People are in jail because the system preyed upon them knowing that they are in a hopeless environment lacking resources. My People are in church because they desperately want to meet God. Ground Floor is a conversation with my People. I want them to know that I see them. I want them to see me.

Take a listen to Ground Floor. From “Skyfall,” Ess’ introduction of himself; to “Promoted,” a manifesto delivered to and for his People - Ess Jones makes good on the promise of grown man hip hop.
Website
Expertise
lyrics
Location
Chicago, IL

Recent Submissions

Sherard Jones submitted media.

Justin Goodwin

The bars are definitely there on this one. I'm not a huge fan of remixes, however this one is not as familiar to everyone and can even get confused as an original piece. I would like to hear a few more melodies throughout the record. I think that would grab the listeners a little more. Some things to consider: The record will give you some initial attention, but I don't know how far a remix like this can reach.  What is your purpose for this record? I'm not sure if it has replay value. That could be because of the beat. Maybe think about remixing the beat. Overall I think its a cool record with good bars. The key is figuring out how to keep people listening to this type of "remix". 

Sherard Jones submitted media.

Justin Goodwin

I'm rocking with this one. Love the message and the beat is hard. I would definitely rethink the mix on this one though. Some of your adlib vocals and stacks are slightly louder than I would like. I believe it takes away from the record in some places. Even though this is a record of just rapping, I feel with the right visual you can grab some attention. I would say something more thought provoking and not your typical "in an empty church talking to the cross" type visual. Go a bit deeper and definitely look into a graphic artist again for the artwork. You want your artwork to tell a story and make people want to listen to your music. Think of your artwork as cliffnotes. A brief summary of your music that make me want to either hear more and tell me everything I need to know before pressing play. Overall good record. Looking forward to hearing more from you. 

Brian Zisook

Hey Ess, thanks for the new submission. If your mission here was to just show you can rap, mission accomplished. You can definitely rap. That said, there are thousands of folks who can rap. You need to be able to come with more. You need charisma, charm, personality -- all I heard was you trying to prove you can spit and keep up with the beat. Personally, we look for that next level of artist, someone who can also prove they're capable of song structure, melody, chorus creation, replay-ability, etc.

Sherard Jones submitted media.

Slay - Formation Remix by Ess Jones

Justin Goodwin

I think this is a good record to catch someone's attention. People are familiar with this being Beyonce's single, therefore you have people attention once they press play. However I would take in consideration that the reach of the record is limited. What gives me the incentive as a consumer to listen to "another Formation remix"? How do you leverage this for more music? The mix of the record sounds good and I think you are rapping well and have a good message. I would like to make a suggestion with the artwork. Its doesn't grab my attention. I would look for a graphic designer to come up with something that will make me want to click on your music. Other than that, I think you are headed in the right direction.