Within seconds i knew i would like this track. Its so good. Silky smooth. When it is available on the usual platforms i will definitely be saving it to my favs. To be honest, this track is a discovery, a gift to people who love to find new music so there are a few ways you can approach this initial release. 1 - Let a blog do it for you and let them premier it. There are planty of blogs out there but there are some trendier ones, earmilk and goldflakepaint are my go to for new music, there is also pitchfork and stereogum who have some significant influence. Consider reaching out to them, they would be silly to pass on this track, its super cool. You can plan dates with blogs as well so if you wanted to coincide it with a live show then that would be ideal, if you have a good set lined up. It might be an idea to structure what is coming up so they can also write about that. This is a quick win but will be a great springboard. 2 - Do it yourself and let it organically grow. This more of a longer win but potentially more valuable as you'll be able to watch it grow and see how it does that. Utilise all relevant platforms, soundcloud, spotify, deezer etc and just drop it everywhere on a specific day. Inform your followers on your socials about it and watch the journey. You'll start to see blogs and radio stations feature it and tag you / reach out post the release so it becomes more reactionary whereas option 1 you can plan more. It depends how you want to deal with the fall out from the initial blast when everyone is really digging it. You can also reach out to spotify and submit the track for playlist consideration if you have an artist account. You may need to already have music on spotify first though, but defnintely check that route out. Its important here to mention that all your socials should be bang on point. The last thing i want as a listener is to really dig a new track but then find out the artist has no footprint or a really poor impression on my favourite streaming services. The good thing here is you have great artwork and a great song, dont let a bang average social media impression put people off from getting to know the band and following for future news. I'm not too sure about local radio stations that have pull but in the UK you can use BBC Introducing as a platform, submit your track to them and they may choose to play it on a specific show, nothing stopping you from doing that as well to be honest but again it could be part of your planning, so it drops multiple places all on the same day / week. You can choose to use submithub also for a more scattergun approach, submit your track to various blogs and some will choose to feature it, you just may have the same content distributed out at different times. I would recommend using this phase as exploratory, see what works for you and understand what you need. What can you do yourself and what would you pay for - eg PR assistance. If you have time, i would also research some other artists and the process they went through when going through a release, check out people like Nilufer Yanya, she has used blogs to premiere releases before, shes rising quickly so you can track her progress and see what she did and which connections she is hooked up with. Anyway i hope that helps a little, look forward to listening to it again when its released and i'll be following for more stuff. All the best! Chris PS i love Atlanta, stopped over there for a few days recently in cabbagetown, my kind of vibe. I have some friends there, i'll let them know about your gig.
Really good. No notes from me on songwriting, performance, or production. Very well done! Let's start with radio. Where do you see this fitting within the current landscape? What formats are you thinking of targeting? With the sound and feel of this song, you've got a lot of options. Whatever the case, you need to find yourself a radio plugger, someone who can get this onto the desks of programmers and music directors. That person will also help you craft a plan that may or may not also include a publicist. You'll need a social media strategy, too. Facebook, Twitter, and Instagram have the potential to be your best friends. A publicist can help you maximize your efforts in this area. Something like this should live on all music platforms, including SoundCloud. Is there money in the budget for a music video? Even a lyric video would be helpful for YouTube. That will help your reach immensely. Make friends with bloggers. Lots of record labels employ interns who do nothing but scour blogs for new and cool stuff. Remember, too, that's there's not a blogger in the universe who doesn't want to be credited for discovering The Next Big Thing. Let me push this out to my social networks. Let's see what kind of reaction that gets.
You're off to a great start! It reminds me of Beck. I'm not hearing the hip hop, and the only thing "space" or "psychedelic" about it in my mind is the delay on the snare. Mix-wise it's hard to say too much about what is arguably an experimental track, but the shaker in the right channel is way too loud for my tastes. Same with the second verse pad in the left channel. I don't know about getting an all-star group together unless you've either got a lot of money, or you've already established yourself through another project. And premieres are totally overrated. But you could try SubmitHub and see if anyone bites! Overall I like your voice and the vibe, but it feels like half a song. Then again, the trend these days is to keep it short to match our attention spans! A couple suggestions for future Fluence submissions: 1. Include the lyrics so we can follow along (I understood them just fine, but wasn't always focused on them) 2. Include a short, catchy description of the song or act that's easy to copy/paste for social media sharing. That way we don't have to strain our brain coming up with something clever, and you get to choose how you're presented to the world. Good luck with the release, and thanks for sharing it with me! Brian.
Cool song, album art and name for the project. You're def off to a good start here and as you mentioned below, it's still in development so I'd focus on that first and foremost. Instagram can be a great platform for an artist to break and it looks like you're working on curating an image there. I think this music could lend itself well to some electronic beats or remixes too. I would also focus on perhaps finishing up an EP before launching with a publicist or putting it on streaming services as this isn't a hip-hop or pop song that is likely to take off on it's own and should be coupled with a few other tracks. Best of luck!
Hey Will, thanks for sharing with us, this is a really nice delicate, lo-fi offering, something that has many layers to it and elevated by the soft vocal tones. The more I listen to it, the more I enjoy it. I think you maybe tease a little with the length, it could have gone on for another 30 seconds or so. Even though you have had it mixed by someone else, I still think the snare could have been elevated a bit more, it appears to drop out a little in the first verse. If that was intended, so be it, but something doesn’t sound quite right there. The further you move into the track the more mature it gets, the guitar elements are really good, very summery vibe so good timing. Let’s get this out in peoples ears now while it’s nice. You’ve been going at this for a while now so sounds to me you are really finding your sound and having a quick listen to some of your other tracks, I think you’re almost there and happy with your outputs. In regards to promo, we’ll stick with some core things to start with and if you do those things well you’ll have a good platform to move on. Right let’s get this on a blog, an influential platform people look for to tell them what is good and what isn’t. Have a look at submithub, it shows you a host of blogs to send your music to, focus on the ones relevant to your sound and submit your track to them. Research a good number and keep track of who you have sent it on to. Some will like it, some won’t. That’s the way it is, but make sure your bio is visible on your core platforms, soundcloud, Facebook etc so a write can easily add some content. When submitting, provide some steer as well what your background is, what influenced you to make this song, challenges, positives etc, it all makes for engaging content. The easier you make it for the blog to publish, the more chance you have on getting it featured. While you’re doing the submissions here, also give the radio avenue a go, tunein is a decent platform for online stations. Get your track on air! You should in theory do these at the same time so you have some consistency in promo. These avenues should cost nothing in regards to money but time. Make the effort. Submit your songs to online stations and when your song is played on radio, shout about it, don’t be humble. It’s a powerful tool for further activity, and that’s point here, always have activity, something planned or currently going on. If you plan well, your product will be listened to by more intrigued people. The other promo avenues are important but I think give these two your time for now and then understand the success of those before moving on. Have a benchmark in your mind, eg 5 blog features or 5 radio station plays or a mixture before moving on. I see you’re based in Atlanta, that’s one of my favourite places, I hung out in Cabbagetown recently and the belt line. Good people. Exciting things happening. Do you busk? If so it may be worth thinking about playing s few tunes on the belt line to see what the reaction is. Granted I’ve only been there once but there seemed to be a decent alternative life view in parts, and that could be your best audience to start with. Those willing to listen to someone with something to say. Anyway, I hope those avenues are good to start with, we will of course share around and now off to listen to the rest of your music. All the best. Chris.
Very nice! Certainly in keeping with some of the stuff we're seeing on the alt-rock universe these days (although the music is definitely turning harder and more aggressive. Blame Trump.) I don't have any notes on songwriting or production (except for the denouement and ending; the track just kinda...ends without any firm conclusion; think about that), so let's move right on to some tough questions: 1. What are your career goals? Radio play? Recording? Licensing and syncs? Income from a publishing deal? All these paths need to be investigated. 2. Your social media strategy will be key. Make sure that you reply to every comment that may come in. Turn early fans into evangelists, especially the ones who contributed to this video. Get them to spread the word. 3. If you don't already, get someone to handle getting your material on streaming music services, especially someone who knows how to get your songs on the best and music influential new music/new discovery playlists. They're becoming increasingly important. 4. If radio airplay is important to you, get a radio plugger. They know how to get to the right music directors. Work with both campus stations, public radio and commercial alternative/AAA radio. 5. Make friends with as many bloggers as possible. Even the smallest want to think that they can discover The Next Big Thing. Every little bit of coverage helps. 6. Play live as much as possible. Nothing is better than having a group of strangers giving you real feedback in real time. But I have a feeling you knew that, right? 7. If the budget allows, I'd seriously think about putting something up on YouTube, even if it's just a lyric video. That's still the biggest source of music discovery out there. I'll post this on my social networks. That's good for at least 100,000 people. Let's see if that gets you any new fans.
There's definitely some talent on display here. I thought the beat and production was really good though I wasn't crazy about the vocals. Since you're still early into your career, the best advice would be to keep making music, collaborating with other artists and honing your craft / own sound. I think this particular track could totally work as a hip-hop beat or even an instrumental trip-hop / ambient track. You should definitely work on building a social media following as well and include links to hear more of your music and follow you online with your fluence submission. Consider putting your music on bandcamp too if you haven't already. Best of luck and keep at it!
Nice to meet you Will! My first thought, as a mastering engineer, is that this doesn't sound mastered! I like dynamics as much as the next guy, but it's about 6 dB quieter than most stuff you'll hear on SoundCloud. By the way, what is SoundCloud style production? 🤔 I like the bass-heavy arrangement and can hear the various stylistic influences you cite. You've got a distinctive sound! Oh wow, that ended before I thought it would. Okay, second spin. Vocal-wise, the second note is super sharp so right off the bat your singing ability is called into question. After that it's actually mostly on, but not exactly tight. The vocals could use more compression IMHO to keep them from falling too far under the mix. I don't think this one is quite ready to share yet, but I like where you're going with it! Thanks for sharing it with me. A couple suggestions for future Fluence submissions: 1. Include the lyrics so we can follow along (I understood them just fine, but wasn't always focused on them) 2. Include a short, catchy description of the song or act that's easy to copy/paste for social media sharing. That way we don't have to strain our brain coming up with something clever, and you get to choose how you're presented to the world.
First of all I would suggest including a short bio and links to hear more music in your Fluence description. Since your album is coming out tomorrow, you're likely not going to get a premiere for a song since I assume it will be available on all streaming services. The song is nice and dreamy and you definitely have talent though I think you should continue to write and record music and work on honing your craft. Also, make sure you're on Bandcamp. Best of luck
This is a really beautiful song with poignant lyrics and a lovely voice, excellent work! For starters I would suggest including a short bio about yourself, the lyrics and links to hear more music in your Fluence description. It seems like you've got some songwriting chops so getting out and playing is probably the best thing you can do to hone your craft. You should also settle on an aesthetic for any project that you plan to take to the next level so that everything is cohesive and you have imagery powerful enough to match the music. Best of luck!
Agree, you have to jump in the pool and get started to understand where you fit into the ecosystem of the business of music, thanks very much for sending this along at this stage. The track starts out great -- you've got me for the first 45 seconds or so. I like the tone and simple production values on it. But after that, there's some discordant tones that we wouldn't want to hear over and over again (example -- "I'm moving too, don't you mistake"). There's some strange background noise around 1:15 or so by the way. We'd like to hear more work on the vocals, musical performance and composition (lyrics and melody both) and how they all connect with each other, before we could consider featuring a track like this. But overall much to like! Thanks for your submission, good luck with your music, hope you keep at it.
Hi guys! Just listened to "Hot Air Balloon", which is an interesting song title because the flow of your song has a floating quality to it, although I picked up more of a 'rainy day' vibe to it, with the contemplative and restrained sonics and vocals. Nice work with the delicate picked guitar chime and occasional whisper of reverb guitar - and also the waterdrop plink of the piano notes. The sing-talking, sighing vocal delivery also compliments the overall subdued ambiance of the song. It's definitely a lyrics-centric track, and while I couldn't catch every word, I do like the key refrain "What we sing is what we believe / What we believe might not hold to be true." While I do like the style, vocals, and instruments, for some reason I felt like lightly pulled symphonic strings should enter the mix halfway through the song or closer to it end. I don't know why, but I was waiting for some addition like that. Or maybe having the guitars come on a bit stronger by the end. That's just my opinion. The song is fine as it is if the intent is to create a hushed, hesitant, mellow, slightly melancholic atmosphere. Nicely done!
Definitely on the poppier side of psychedelic rock, but hey, psych rock isn't all about tripping balls on acid. This one is more like some mild weed, the one that lifts your mood, but doesn't shoot you all the way into the stratosphere. You're still flying with Crystal Maverick, but as the track name suggests, it's a mellow hot air balloon ride, not a space rocket flight. And I'm a huge reverb fetishist, so the gentle, tasteful use of this effect really works for me. Great job!