Great job with the visuals that show the behind the scenes of how the website works. I feel like the whole process is streamlined for people like me who get a ton of requests daily but you've created an easy platform which can provide an additional income stream PLUS benefit those I serve on a daily basis. People are motivated by many things and this platform hits on 2 very important ones: Save time and save / make money. Neither of these are discussed in great detail in this video and I believe they should be. I think the video also highlights a very important benefit "Fluence makes it easy to give helpful feedback and recommend..." as to me that is the highest value offer the video currently discusses from the platform to the people who submit stuff. I find the word "media" confusing however. I think i'd go with a word like "tips and insights from leading industry professionals or experts" as that's what I see as another major benefit across the board. Perhaps what might make for a better video would be to use a very specific example from start to finish. For example you can create one video that shows the benefit of an artist signing up, submitting a track, having it be reviewed, and then the artist getting the feedback and end result they desire. You somewhat show this in the video but the language doesn't match as best as it could. Something like, "Meet Brian. He is a mastering engineer who's looking to help you with your latest music project. Let's take a look at how Fluence works. Create an account and search for expert mastering engineers like Brian who meet your criteria. You pick Brian and upload your track for him to review. Within days you will receive valuable feedback, tips, and insights etc" This would be the video you'd promote to musicians looking for feedback on their music. On the flip side you'd create a video directed at "curators" to get them to join the platform because you are looking for users on both ends: people who submit stuff as well as people who review stuff or "curators" so you can make separate videos for each side of the coin. I might consider changing it from "curators" to "experts" however as it would increase the perceived value of Fluence and attract even more users. You did have a vetting process as I had to apply to be accepted so you already have a process in place to use that terminology :) I'm not sure right off the bat i'd recommend people's submissions to other "curators" as I thought the whole idea is for me personally to be the one to help if I accepted it to give feedback. Perhaps you can create some sort of community forum for "curators" to chat and connect. To grow Fluence, I'd consider running targeted facebook ad's of each of the specific videos created to the market that matches that video. If I saw a facebook ad saying "Give valuable feedback to music producers in EDM and get paid for your time" I know i'd click on it right away to learn more because it connect instantly with me. This sentence is why I personally joined Fluence. Thank you for the submission. I enjoyed reviewing this and providing you with feedback.
The video is good but does not highlight what kind of activities have to be accomplished. Do I have to watch videos? Listen music? Read lyrics? To attract more people you could highlight also the financial aspect, but I see why you don't. I mean, people should do it for the music. Not just for the earnings. Last. The video could be emotional. Message is clear, but the aspect collaboration (with other artists and professional). General. Why not a Linkedin connection?
Very good video. Very insightful for both sides of site users. Great intro for new curators. Might want to target some curators and artists for promotion of the site; to bring in more users. Thanks
This is a good introduction to fluence for someone who was previously unaware of the service. I watched how the review purpose works when a friend introduced me to the site but the video shed more light on the submission side of things which is important as well. I would perhaps have a little info about some of the key influencers currently using the service and possibly some (non cheesy) testimonials about what made them come here. Other than that I look forward to getting started and advising artists while promoting my own releases. Thanks!
As an introductory video I feel the mission was accomplished. It was a short enough length that someone who was just curious about Fluence would take the time to watch the whole thing and in the minute it explains the basic concept quite clearly. As a curator who knew nothing about Fluence it would definitely pique my interest enough to explore further. One thing to perhaps consider is including a few examples of influencers who contribute feedback to the network as well as a few examples of clients who use the network.
Short, Succinct, and to the point. I absolutely love it. Getting your product to those who would most benefit from it is the tricky part here I'm assuming. My advice is to Post this with permission of course, to tech startups, product hunt members, web communities where people who perform these services gather.
Yep its good.i think that its difficult to have just one style of promo though as there are som many different ways in which you can use the platform.SO maybe you can give specific different examples of how to use it -reaching out genre wise specifically to each separate market.
Sounds like an amazing opportunity! Especially because it is SO community driven. I was hoping to see some examples in the video of who connected to who and how it helped. Video was well directed and put together. Can't wait to start on Fluence, especially since you can control it on any platform!
This video was great at very simply articulating what Fluence is used for, the features, and the interaction between creators and curators. I found this one minute video more helpful in making that clear than many of the other pages and FAQs on the site. While it sort of alludes to the benefits for both parties, the value prop does not come across very strongly in this video. If the main purpose of the video was to educate and summarize for someone like (who has done a little research on the product) the functionality of Fluence, I think it's great. If the goal was to use this video to sell an individual completely unfamiliar with Fluence on signing up, I think it falls a little short. In terms of growing Fluence further, my suggestion would be to focus on the curators, and encourage/reward them for bringing in new creators. In my own experience, many bloggers who you'd want to attract as experts already have a network of creators they are engaging with. By attracting one curator, and getting them to bring their network of creators, it may spur more efficient growth. Directly reaching out to these blogs and their writers and solidifying the benefits of them signing up with Fluence would be a good marketing lever to test.
Great video intro video. Informative and well edited. Only thing: i would have gone with a different speaker whom possessed a not so monotome( maybe even boring/unexcited) sounding voice. Looking very much forward to be part of this site! Best, kristoffer
Actually like the idea behind Fluence, and it seems to work well as a system. I think the video is pretty slick, and the fast cuts keep it interesting, although I'd change one or two little things here and ther e- mostly design details, like the URL at the end of the video and that sort of thing. I think it's relatively clear what Fluence does - although the voiceover guy mumbles slightly at the end of his sentences. That said, it's all audible to a native English speaker. Promotion: This is a hard one and something I've been struggling with myself. I think the biggest part of spreading Fluence is from the users - but instead of just hooking into their email accounts and trying to spam their friends - I'd suggest incentivising users to share or refer their friends perhaps? It's not an easy one - the incentive is that when a user shares their profile they may get people sending them stuff to check. Maybe you need to target BIG players - celebs of their vertical - the DJs who already get sent LOADS of music - if they had Fluence, people would use it and spread the word. The big artists who's opinion is something people want to get - the problem is hooking these big fish in and getting them to commit to using Fluence I guess.
I believe the future of the web is to create communities that provide the tools, technology and tips required for our development. Every artist and entrepreneur should receive feedback and fluence as they develop their art. We all need an audience and we all have to create something, eventually. Go out and get started, make a difference and enjoy the day. The early stage of the business is the most difficult as you have the passion and making progress. There may not be the interest, or the market. Testing your ideas are the only way to proceed. We can fix something, ya can't fix nothin. Create, build and adjust.
Creative collaboration is absolutely pivotal to success. Knowledge is power, and i view fluence.io as a way for experienced creatives to pass on the mantle of their knowledge onto those who need help, advice and suggestions. It's a fantastic resource that i'm glad to be a part of. 1. I think the video does a good job of selling the idea and the communicative aspects of the site. I enjoy service videos that don't go too deep and that don't show every single facet of the service up-front and you'll done a good job of this here. 2. A competition [for free feedback] posted via gearslutz.com would be an option i'd love heavily at. This board is the biggest audio/musician board online and see's hundreds of musicians asking for feedback on an daily basis; a great starting point.
Very well spelled out. I think this is fulfilling a need previously neglected - connection and integrity between creators and the people who help spread the word and boost the talent they see/hear.
Explains the service clearly and cohesively. I'm not clear on the social networking part of it, other than following each others accounts. But it's a perfectly fine introduction to the site.
The music is particular and nice, original because is not the usual music for a promotional video but still enjoyable. The video in itself is clear and describe perfectly what's the purpose of the website and community.
The idea seemed a little one sided to me at first, given that it seemed as if reviewers were reaping monetary benefits for opinions - which you can find anywhere for free. I was certain there was some sort of catch until I looked deeper into it with the help of this instructional video. That changed my opinion and now I really like this concept. I hope it takes off.